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Jon Lamb

Jon Lamb President

Jon Lamb Blog Posts

A True Customer is Yours Across the Board

A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they…

Marketing to Past Customers can Help You get New Business

Marketing to Past Customers can Help You get New Business

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thin…

You Need to Repeat Yourself (in marketing) to Your Past Customers

You Need to Repeat Yourself (in marketing) to Your Past Customers

Repetition can get annoying. When we see the same message over and over again, it has a tendency to get on our nerves. That's not what you're trying to d…

Get Your Customers Properly Engaged with Your Dealership

Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing ho…

Following the Trends Means Picking When, Where, and How to Jump

Following the Trends Means Picking When, Where, and How to Jump

It's hard to run a successful dealership in the 21st century. Things aren't as simple as they used to be, but there's one major advantage that we didn't …

Social Media Didn't Invent Customer Engagement

Social Media Didn't Invent Customer Engagement

When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media present…

Your Past Customers Are Ideal for Holiday Sales Messages

Your Past Customers Are Ideal for Holiday Sales Messages

Labor Day. Memorial Day. Martin Luther King, Jr. Day. Some of the best sales days of the year in the car business happen on national holidays when people…

Use Offense to Defend Your Customers

Use Offense to Defend Your Customers

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, …

Make Your Customers Remember You

Make Your Customers Remember You

Anyone who has sold cars in their life has come across the customer that forgot them. They sold someone a car, then they see them a year later in finance…

Who You Don't Target is as Important as Who You Do Target with Advertising

Who You Don't Target is as Important as Who You Do Target with Advertising

The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better…

You Shouldn't Buy Your Suits at Walmart

You Shouldn't Buy Your Suits at Walmart

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for …

Cleanse and Append: The Keys to Marketing to Your Customer Database

Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy. There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you ha…

Conquest is Great, but Connect with Your Own Customers First

Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even…

Fall Conferences Coming. Which Should Dealers Attend?

Fall Conferences Coming. Which Should Dealers Attend?

The end-of-the-year push is almost upon us. The industry has seen an increase in the number of educational and networking events over the last couple of y…

Adopting a Holistic View for Your Digital and Traditional Marketing

Adopting a Holistic View for Your Digital and Traditional Marketing

​If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to…

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

​There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years…

Marketing to Your Customer Database is Like Baking a Great Muffin

Marketing to Your Customer Database is Like Baking a Great Muffin

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel us…

The Necessary Shift from #BigData to #BetterData

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with …

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