The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep all their most personal information. Their mobile phone is basically their permanent boyfriend/girlfriend they look to for advice, pricing and limitless amounts of information. Your team must now create ways to manage these relationships, so that you can walk your customers down the aisle to their new vehicle, phone in hand.

But how to do this you ask?

Identify what your mobile consumer needs most when they interact with your dealership. Focus a value proposition around these cases, and utilize strategies to grow your dealership.

• 80% of shoppers do their mobile research IN STORE
• 39% of walk outs are influenced by smartphone usage
• 80% of smartphone users use mobile phones for shopping research
• 20% of sales are lost in store when a customer can’t find an item

Keep Their Mobile Experience Within your Control

1. Customers often have more information in their hands than your sales people so give shoppers routes to utilize this info.
2. Connect them with your dealership’s mobile app/website, provide sources for them to find reviews and testimonials so that they are usefully spending their mobile time and make it branded to your dealer.
3. Create resources around your dealership that involve mobile and lots of information. The more information you provide your customers with the less likely they are to look for other sources to answer their questions.
4. Integrate your mind set to be mobile forward
5. Keeping their mobile experience within your control and branding will combat the urge for them to showroom.

Build Policies And Train Your Employees On Showrooming Techniques:

1. Create a policy on how to handle price matching requests
2. Give your staff tools to implement information

• Use the technology your customers are using to teach them
• Tablets are an awesome method that keep your customer visually satisfied while finding all the information they want, fast.

Merge Your Inventory With The Mobile Web:

• Turn your physical store into an even stronger asset. This is huge for the used car market, utilize those vehicles that set you apart from the competition to your advantage. Having unique vehicles prevents showrooming because other dealers don’t have them, so make sure you are marketing these to the fullest.
• While buying a completely online is currently feasible it is not widespread, so utilize the fact the the customer MUST come to your dealership to get the vehicle to your advantage.

Offer a Differentiated In-store Experience:

• Capitalize on things customers can’t accomplish online, and make these your focus
• Constantly invest in your relationship with your OEM to offer exclusive vehicles that set you apart from competing dealers

Selective Price Matching:

• Find a way to match online prices that works for you and your customers
• Instead of having price match guarantee on all items, apply an online guaranteed only on those items most prone to showrooming
• By setting aside select products as “loss leaders” you can avoid having to expose your entire inventory to price matching

Understand How Customers Are Currently Interacting With You

Become The Customer:

• Pretend you are shopping for a vehicle using your phone and go through the same processes you customers do. Many times we are so focused on the sale and constantly looking from the other side of the fence that we fail to understand why they are doing what they do. Put yourself in the consumers shoes, they hide behind the very device they use to combat you in the dealership. So create a strategy to fight back.

Assign a mobile champion to your dealership:

• Find someone who understands mobile marketing and showrooming and allow them to focus a large amount of their time on this, may it be someone in the internet department to someone in sales, have a person who is able to research and learn about the constantly changing mobile effect on the auto industry and have them educate the rest of your dealership so that you stay constantly progressive.

• Build mobile accountability into your organization
• Drive ROI and branding in mobile specific ways
• Focus your value proposition to meet true mobile specific needs

Leading dealerships are aware of mobiles potential to drive conversions across all channels.

So get in the drivers seat and use your intellectual horsepower to take control.

Resource and Stats: http://www.themobileplaybook.com/en-us/

“Image courtesy of stock images/ FreeDigitalPhotos.net”

The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep all their most personal information. Their mobile phone is basically their permanent boyfriend/girlfriend they look to for advice, pricing and limitless amounts of information. Your team must now create ways to manage these relationships, so that you can walk your customers down the aisle to their new vehicle, phone in hand.

But how to do this you ask?

Identify what your mobile consumer needs most when they interact with your dealership. Focus a value proposition around these cases, and utilize strategies to grow your dealership.

• 80% of shoppers do their mobile research IN STORE
• 39% of walk outs are influenced by smartphone usage
• 80% of smartphone users use mobile phones for shopping research
• 20% of sales are lost in store when a customer can’t find an item

Keep Their Mobile Experience Within your Control

1. Customers often have more information in their hands than your sales people so give shoppers routes to utilize this info.
2. Connect them with your dealership’s mobile app/website, provide sources for them to find reviews and testimonials so that they are usefully spending their mobile time and make it branded to your dealer.
3. Create resources around your dealership that involve mobile and lots of information. The more information you provide your customers with the less likely they are to look for other sources to answer their questions.
4. Integrate your mind set to be mobile forward
5. Keeping their mobile experience within your control and branding will combat the urge for them to showroom.

Build Policies And Train Your Employees On Showrooming Techniques:

1. Create a policy on how to handle price matching requests
2. Give your staff tools to implement information

• Use the technology your customers are using to teach them
• Tablets are an awesome method that keep your customer visually satisfied while finding all the information they want, fast.

Merge Your Inventory With The Mobile Web:

• Turn your physical store into an even stronger asset. This is huge for the used car market, utilize those vehicles that set you apart from the competition to your advantage. Having unique vehicles prevents showrooming because other dealers don’t have them, so make sure you are marketing these to the fullest.
• While buying a completely online is currently feasible it is not widespread, so utilize the fact the the customer MUST come to your dealership to get the vehicle to your advantage.

Offer a Differentiated In-store Experience:

• Capitalize on things customers can’t accomplish online, and make these your focus
• Constantly invest in your relationship with your OEM to offer exclusive vehicles that set you apart from competing dealers

Selective Price Matching:

• Find a way to match online prices that works for you and your customers
• Instead of having price match guarantee on all items, apply an online guaranteed only on those items most prone to showrooming
• By setting aside select products as “loss leaders” you can avoid having to expose your entire inventory to price matching

Understand How Customers Are Currently Interacting With You

Become The Customer:

• Pretend you are shopping for a vehicle using your phone and go through the same processes you customers do. Many times we are so focused on the sale and constantly looking from the other side of the fence that we fail to understand why they are doing what they do. Put yourself in the consumers shoes, they hide behind the very device they use to combat you in the dealership. So create a strategy to fight back.

Assign a mobile champion to your dealership:

• Find someone who understands mobile marketing and showrooming and allow them to focus a large amount of their time on this, may it be someone in the internet department to someone in sales, have a person who is able to research and learn about the constantly changing mobile effect on the auto industry and have them educate the rest of your dealership so that you stay constantly progressive.

• Build mobile accountability into your organization
• Drive ROI and branding in mobile specific ways
• Focus your value proposition to meet true mobile specific needs

Leading dealerships are aware of mobiles potential to drive conversions across all channels.

So get in the drivers seat and use your intellectual horsepower to take control.

Resource and Stats: http://www.themobileplaybook.com/en-us/

“Image courtesy of stock images/ FreeDigitalPhotos.net”

Insights To Make Your Holiday Season Very Merry Indeed

Your Dealership Window Goes Digital

Multi screen shopping is the latest trend, and is the method mass amounts of people will use to fill the bottom of their Christmas trees and in your case, their driveways.

In the past decking out your dealerships windows like massive glass advertisements and littering your showroom with holiday cheer was sure to draw those holiday customers looking to get themselves or their special someone the greatest gift Santa never brings… a new car.

Your window has now moved from your 15,000 square foot dealership on Main Street to your consumers hands. Mobile devices connect users to the web and allow them to shop at thousands of stores with a single touch.

Rather than driving past your lot, consumers now get their first impression of you online, they are, researching, exploring, and discovering your dealership while they are sipping a cup of hot chocolate on their tablet.

The Internet Is The Top Resource For Holiday Shopping, Period

2013 Holiday Season:

• The internet will be used 2X as much as TV or catalogs.
• 3 out of 4 consumers say an online resource will influence the brands they buy and where they buy them.
• 4 of 5 people consider the internet the single most “useful” resource for shopping,

This translates to results:

• 76% of smartphone owners plan to use their devices for holiday browsing
• 1 in 4 smartphone users will use their device to make a purchase, 21% more than last year.
• Nearly 50% will research on their phones and then buy in-store.

Based on 2012 Google data, mobile holiday shopping is expected to spike on the weekends. So make your Saturdays count. Shoppers are also equally as likely to use smartphones while shopping in-store as shopping online, so keep your bases covered and reach consumers in every way imaginable.

Have a Multi-Screen Strategy

80% will use more than one device when holiday shopping

84% will start shopping on one device and finish on another

The path to purchase is expanding, no longer are customers walking in the dealership and walking out with a vehicle. They are in a handful of places both online and physically so deciphering their entire path to purchase is essential for your holiday success.

The millennial generation plans to use the web and mobile more than any other demographic.

A whopping 95% plan to use the internet as a holiday shopping resource!

and Ho Ho Hold the Phone 88% are planning to use their smartphone as their holiday shopping device.

1 in 3 also plan to make a purchase on their smartphone up 28% from last year.

But thats not all, 30% plan to research and purchase on their smartphone vs 20% ages 35+, while 40% plan to research or purchase on smartphone while IN STORE vs.  23% ages 35+

Starting Early and Never Stopping

88% of millennials plan to shop Thanksgiving Weekend. However 41% wont finish buying until mid-December with 25% waiting to the last viable minute.

So start marketing early, give your customers deals and incentives early and motivate them all season long. Women are much more likely to search for that great deal while young adults have more to spend so adapt your plan accordingly.

Open Market

2 out of 3 shoppers don’t have their minds made up on what they are purchasing and over 50% are willing to purchase from a retailer they haven’t considered in the past!

This is MONUMENTAL. The market is open, go jingle balls-to-the-wall. Have your sales team promote your product like never before and make your marketing strategy holiday focused to end the year with a bang. With customers not staying as loyal to certain brands, this is the perfect time to swoop them off their feet and drop them in your brand new vehicle.

Discounts / Spending

All these deals and sale “days” have made consumers expect discounts with nearly 81% of shoppers reporting they will rely on them in some form or another. Women are also more open to new retailers and they love deals and coupons so start early with them. 35-49 year olds plan to spend the most this holiday season, but the 25-34 age gap has increased their holiday budgets by 19%, so double down on these holiday lovers.

Utilize these statistics to make the most out of you holiday season and hAPPy holidays from the team here at AutoMotion.

By: Josh Knutson

Stats: http://www.google.com/think/articles/2013-holiday-shopper-intentions.html

Insights To Make Your Holiday Season Very Merry Indeed

Your Dealership Window Goes Digital

Multi screen shopping is the latest trend, and is the method mass amounts of people will use to fill the bottom of their Christmas trees and in your case, their driveways.

In the past decking out your dealerships windows like massive glass advertisements and littering your showroom with holiday cheer was sure to draw those holiday customers looking to get themselves or their special someone the greatest gift Santa never brings… a new car.

Your window has now moved from your 15,000 square foot dealership on Main Street to your consumers hands. Mobile devices connect users to the web and allow them to shop at thousands of stores with a single touch.

Rather than driving past your lot, consumers now get their first impression of you online, they are, researching, exploring, and discovering your dealership while they are sipping a cup of hot chocolate on their tablet.

The Internet Is The Top Resource For Holiday Shopping, Period

2013 Holiday Season:

• The internet will be used 2X as much as TV or catalogs.
• 3 out of 4 consumers say an online resource will influence the brands they buy and where they buy them.
• 4 of 5 people consider the internet the single most “useful” resource for shopping,

This translates to results:

• 76% of smartphone owners plan to use their devices for holiday browsing
• 1 in 4 smartphone users will use their device to make a purchase, 21% more than last year.
• Nearly 50% will research on their phones and then buy in-store.

Based on 2012 Google data, mobile holiday shopping is expected to spike on the weekends. So make your Saturdays count. Shoppers are also equally as likely to use smartphones while shopping in-store as shopping online, so keep your bases covered and reach consumers in every way imaginable.

Have a Multi-Screen Strategy

80% will use more than one device when holiday shopping

84% will start shopping on one device and finish on another

The path to purchase is expanding, no longer are customers walking in the dealership and walking out with a vehicle. They are in a handful of places both online and physically so deciphering their entire path to purchase is essential for your holiday success.

The millennial generation plans to use the web and mobile more than any other demographic.

A whopping 95% plan to use the internet as a holiday shopping resource!

and Ho Ho Hold the Phone 88% are planning to use their smartphone as their holiday shopping device.

1 in 3 also plan to make a purchase on their smartphone up 28% from last year.

But thats not all, 30% plan to research and purchase on their smartphone vs 20% ages 35+, while 40% plan to research or purchase on smartphone while IN STORE vs.  23% ages 35+

Starting Early and Never Stopping

88% of millennials plan to shop Thanksgiving Weekend. However 41% wont finish buying until mid-December with 25% waiting to the last viable minute.

So start marketing early, give your customers deals and incentives early and motivate them all season long. Women are much more likely to search for that great deal while young adults have more to spend so adapt your plan accordingly.

Open Market

2 out of 3 shoppers don’t have their minds made up on what they are purchasing and over 50% are willing to purchase from a retailer they haven’t considered in the past!

This is MONUMENTAL. The market is open, go jingle balls-to-the-wall. Have your sales team promote your product like never before and make your marketing strategy holiday focused to end the year with a bang. With customers not staying as loyal to certain brands, this is the perfect time to swoop them off their feet and drop them in your brand new vehicle.

Discounts / Spending

All these deals and sale “days” have made consumers expect discounts with nearly 81% of shoppers reporting they will rely on them in some form or another. Women are also more open to new retailers and they love deals and coupons so start early with them. 35-49 year olds plan to spend the most this holiday season, but the 25-34 age gap has increased their holiday budgets by 19%, so double down on these holiday lovers.

Utilize these statistics to make the most out of you holiday season and hAPPy holidays from the team here at AutoMotion.

By: Josh Knutson

Stats: http://www.google.com/think/articles/2013-holiday-shopper-intentions.html

Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8.  With more and more automotive shoppers using Windows 8 on their tablet and using Windows Phone 8 devices, dealers can now provide customers quick access to inventory, service scheduling, live chat, and more through interactive apps for Windows 8 and Windows Phone 8.

“We’re excited to connect dealers and shoppers through mobile apps,” stated AutoMotion TV President, Ben Anderson.  “Windows 8 and Windows Phone 8 users represent an increasing percentage of the mobile market, and we’re pleased to provide a quicker and more convenient way for them to interface with their dealership.”

“We’re pleased AutoMotion TV is bringing its existing dealer base, technology, and mobile leadership in the automotive sector to Windows 8 and Windows Phone 8,” stated John Richards, senior director of Windows App Marketing for Microsoft Corp.  “With the AutoMotion TV Dealer apps, Windows 8 and Windows Phone 8 users looking to purchase a vehicle can easily and conveniently interact with dealers at home or on-the-go from inventory research to service scheduling.”

Using the AutoMotion TV apps for Windows 8 and Windows Phone 8, you can research new vehicles through beautiful imagery and video, chat with a live dealer representative, or schedule vehicle service through the app.  The app gives instant access to current dealer inventory, incentives, and vehicle trade-in valuations.

The AutoMotion TV apps for Windows 8 and Windows Phone 8 are now available for download in the Windows Store and Windows Phone Store respectively.

About AutoMotion TV

AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers.  The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.

Feel free to contact us anytime at 877-705-0914 or http://www.automotiontv.com/

http://www.prweb.com/releases/2013/10/prweb11208686.htm

Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8.  With more and more automotive shoppers using Windows 8 on their tablet and using Windows Phone 8 devices, dealers can now provide customers quick access to inventory, service scheduling, live chat, and more through interactive apps for Windows 8 and Windows Phone 8.

“We’re excited to connect dealers and shoppers through mobile apps,” stated AutoMotion TV President, Ben Anderson.  “Windows 8 and Windows Phone 8 users represent an increasing percentage of the mobile market, and we’re pleased to provide a quicker and more convenient way for them to interface with their dealership.”

“We’re pleased AutoMotion TV is bringing its existing dealer base, technology, and mobile leadership in the automotive sector to Windows 8 and Windows Phone 8,” stated John Richards, senior director of Windows App Marketing for Microsoft Corp.  “With the AutoMotion TV Dealer apps, Windows 8 and Windows Phone 8 users looking to purchase a vehicle can easily and conveniently interact with dealers at home or on-the-go from inventory research to service scheduling.”

Using the AutoMotion TV apps for Windows 8 and Windows Phone 8, you can research new vehicles through beautiful imagery and video, chat with a live dealer representative, or schedule vehicle service through the app.  The app gives instant access to current dealer inventory, incentives, and vehicle trade-in valuations.

The AutoMotion TV apps for Windows 8 and Windows Phone 8 are now available for download in the Windows Store and Windows Phone Store respectively.

About AutoMotion TV

AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers.  The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.

Feel free to contact us anytime at 877-705-0914 or http://www.automotiontv.com/

http://www.prweb.com/releases/2013/10/prweb11208686.htm