As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.

New data reveals:

1. Your customer is on a smartphone.
2. They are primarily using apps.

Apps: Time Consumption

Apps now control 86% of the total time consumers spend on mobile.  

Apps: 73% Growth in Automotive Shopping

2013 saw a 73% growth in the amount of consumers using automotive apps and websites in their vehicle shopping process according to J.D.Power.

Apps: The New Mobile Marketing Strategy

As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured.

Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install.

More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Mobile apps now account for 2.31 hours of the consumer’s total daily spend vs. 22 minutes on mobile web.  

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Apps: Center Of The New Eco-System:

Mobile apps are becoming the central gateway for a host of future technology.

• Wearable Tech
  • Nike Fuel (Wristwear), Google Glass (Headwear), Galaxy Gear (Smartwatch) all utilize apps as their center point.
  • In-car Technology
    • Apple’s Car Play, recently announced Google and Microsoft in-car systems are using apps to provide the next generation of features.
    • Location Based Technology
      • Major retailers, airlines, and even coffee houses like Starbucks are powering their location based services via apps. At the gate? Your airline ticket automatically pulls up. Arrived at Starbucks? Your scanable card is ready.

All of these features utilize apps at the center of the eco-system.  

Apps: Tomorrow’s Website?

Today, as mobile becomes the dominate platform, apps are evolving as the primary smartphone medium. As future tech continues to utilize apps as the central gateway, major brands are focusing their mobile marketing strategies around the app install.  

Do you think apps are the future website? Why or why not?

By: Ben Anderson, Josh Knutson - AutoMotion Dealer App

As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.

New data reveals:

1. Your customer is on a smartphone.
2. They are primarily using apps.

Apps: Time Consumption

Apps now control 86% of the total time consumers spend on mobile.  

Apps: 73% Growth in Automotive Shopping

2013 saw a 73% growth in the amount of consumers using automotive apps and websites in their vehicle shopping process according to J.D.Power.

Apps: The New Mobile Marketing Strategy

As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured.

Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install.

More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Mobile apps now account for 2.31 hours of the consumer’s total daily spend vs. 22 minutes on mobile web.  

.

.

Apps: Center Of The New Eco-System:

Mobile apps are becoming the central gateway for a host of future technology.

• Wearable Tech
  • Nike Fuel (Wristwear), Google Glass (Headwear), Galaxy Gear (Smartwatch) all utilize apps as their center point.
  • In-car Technology
    • Apple’s Car Play, recently announced Google and Microsoft in-car systems are using apps to provide the next generation of features.
    • Location Based Technology
      • Major retailers, airlines, and even coffee houses like Starbucks are powering their location based services via apps. At the gate? Your airline ticket automatically pulls up. Arrived at Starbucks? Your scanable card is ready.

All of these features utilize apps at the center of the eco-system.  

Apps: Tomorrow’s Website?

Today, as mobile becomes the dominate platform, apps are evolving as the primary smartphone medium. As future tech continues to utilize apps as the central gateway, major brands are focusing their mobile marketing strategies around the app install.  

Do you think apps are the future website? Why or why not?

By: Ben Anderson, Josh Knutson - AutoMotion Dealer App

AutoMotionTV's President Ben Anderson asks "Are You Mobile Ready?" Discover how fast the mobile revolution is moving. Learn how much of your customer base is using mobile during the shopping process and learn the latest data around mobile and buyer behavior. Discover the effectiveness of mobile tools such as Location Targeting and Push Notifications to incentivize the customer at the moment of decision. Raise your mobile marketing game with the latest mobile strategies automotive dealers should be using to drive more sales and service revenue from mobile.

Link to webinar http://www.automotiontv.com/5-revolutionary-ways-to-dominate-mobile...

How is your dealership utilizing mobile strategies?


In which ways has mobile effected your dealership in 2013 and where do you see it leading into 2014?


How would you utilize location targeting and push notifications to your advantage?

AutoMotionTV's President Ben Anderson asks "Are You Mobile Ready?" Discover how fast the mobile revolution is moving. Learn how much of your customer base is using mobile during the shopping process and learn the latest data around mobile and buyer behavior. Discover the effectiveness of mobile tools such as Location Targeting and Push Notifications to incentivize the customer at the moment of decision. Raise your mobile marketing game with the latest mobile strategies automotive dealers should be using to drive more sales and service revenue from mobile.

Link to webinar http://www.automotiontv.com/5-revolutionary-ways-to-dominate-mobile...

How is your dealership utilizing mobile strategies?


In which ways has mobile effected your dealership in 2013 and where do you see it leading into 2014?


How would you utilize location targeting and push notifications to your advantage?

"Did you see Megan's new car? "Cant wait for this summer!  #Spain2014."

"I just got the new iPhone my life is now complete."

The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your recent trip to Vegas, we want not only to be accepted by our peers but also to impress them.

Phones have often been the standard for how up-to-date or “cool” we are ...but are cars the new standard of influence?

New Release, More Competition:

Its my big break! Many millennials feel like they're on cloud 9 after the receive their first “real” job out of college. No longer are we making $8 an hour working at the local coffee shop, or working with our college buddies we partied with till 4 AM.

We are now working with established professionals  and they have two things we don't:

• More knowledge
• More buying power

This creates pressure for millennials to distinguish themselves while still keeping up with their peers and colleagues.

Getting a new vehicle is many millennials release from college and first step into starting their career in the “real world.” But society's need to be on top creates more and more competition, and it seems things like engagements, buying houses and having babies has now turned into a competition among friends. Boasting and bragging has become the norm and “look at my new car” is one of the loudest forms of social promotion one can exhibit.

Not New, Not Cool:

Cars and tech devices are some of the most progressive industries in our world and the speed at which new technologies come out makes it almost impossible to constantly stay up to date.

This constant progression creates the desire to compete.

Who has the latest phone or tablet has been the distinguishing "cool" standard in recent years but the trend will soon turn to vehicles.

Millennials want to be trendy and automakers have taken notice, offering everything from:

• Insane lease offers
• Extremely millennial targeted vehicles
• Mobile connectivity standard

All aimed at fulfilling the millennials need for the latest "it" thing.  Automakers are also very aware that if they capture a millenial in their younger years they many times have them for life. Cars including the Mercedes CLA, Audi Q3, and Chevy Spark are all specifically targeted in this mannor with the goal of capturing the millennial. Millennials lives are extremely "online social" and this makes us want to feel connected with our friends even more. This need to feel socially up to date also benefits automakers,  as they are getting free advertising from all ends of the social sphere.

Strong Voice, Expect Results:

Honda is a great example of adapting to the millennial voice. Honda completely redesigned its 2012 Civic for 2013 significantly due to peoples reactions. While the 2012 Civic still sold like crazy, doing a complete overhaul of a brand new model in just a year is unheard of.

 
.

This poses the question :

How quickly will automakers have to move to stay fresh with this generation?

New is attractive and creates excitement among millennials, and excitement creates massive social sharing which leads to lots of business to who ever holds the latest “it” trend.

First there was Twitter, then Instagram, now SnapChat.

Technology’s shelf life is expiring quicker and quicker and cars will be no different.

Expect automakers to put more and more effort into this generation.  You know that new phone every 2-years contract most of us have, that structure may soon transfer over to vehicles. Millennials' desire to constantly be up to date and one-up their peers will cause programs like this to pop up everywhere.  Automakers will thus have to keep their products fresher than ever, just like all that produce your neighborhood hipster is buying at the local co-op.

Here to stay and excited for the future:

Society and technology are now not only married but conjoined at the hip (literally tell me when your phone is not in your pocket) and are constantly being prodded by the Red Bull drinking “thats so 5 minutes ago” millennial generation. Automakers will continue to find ways to feed the technology crazed millennials constant desire for new.

The automobile has always been one of the loudest forms of expression, and the highly competitive, supreme social sharing millennial generation is turning the volume way up. #GetReady

- Josh Knutson

Civic Image: kbb.com

"Did you see Megan's new car? "Cant wait for this summer!  #Spain2014."

"I just got the new iPhone my life is now complete."

The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your recent trip to Vegas, we want not only to be accepted by our peers but also to impress them.

Phones have often been the standard for how up-to-date or “cool” we are ...but are cars the new standard of influence?

New Release, More Competition:

Its my big break! Many millennials feel like they're on cloud 9 after the receive their first “real” job out of college. No longer are we making $8 an hour working at the local coffee shop, or working with our college buddies we partied with till 4 AM.

We are now working with established professionals  and they have two things we don't:

• More knowledge
• More buying power

This creates pressure for millennials to distinguish themselves while still keeping up with their peers and colleagues.

Getting a new vehicle is many millennials release from college and first step into starting their career in the “real world.” But society's need to be on top creates more and more competition, and it seems things like engagements, buying houses and having babies has now turned into a competition among friends. Boasting and bragging has become the norm and “look at my new car” is one of the loudest forms of social promotion one can exhibit.

Not New, Not Cool:

Cars and tech devices are some of the most progressive industries in our world and the speed at which new technologies come out makes it almost impossible to constantly stay up to date.

This constant progression creates the desire to compete.

Who has the latest phone or tablet has been the distinguishing "cool" standard in recent years but the trend will soon turn to vehicles.

Millennials want to be trendy and automakers have taken notice, offering everything from:

• Insane lease offers
• Extremely millennial targeted vehicles
• Mobile connectivity standard

All aimed at fulfilling the millennials need for the latest "it" thing.  Automakers are also very aware that if they capture a millenial in their younger years they many times have them for life. Cars including the Mercedes CLA, Audi Q3, and Chevy Spark are all specifically targeted in this mannor with the goal of capturing the millennial. Millennials lives are extremely "online social" and this makes us want to feel connected with our friends even more. This need to feel socially up to date also benefits automakers,  as they are getting free advertising from all ends of the social sphere.

Strong Voice, Expect Results:

Honda is a great example of adapting to the millennial voice. Honda completely redesigned its 2012 Civic for 2013 significantly due to peoples reactions. While the 2012 Civic still sold like crazy, doing a complete overhaul of a brand new model in just a year is unheard of.

 
.

This poses the question :

How quickly will automakers have to move to stay fresh with this generation?

New is attractive and creates excitement among millennials, and excitement creates massive social sharing which leads to lots of business to who ever holds the latest “it” trend.

First there was Twitter, then Instagram, now SnapChat.

Technology’s shelf life is expiring quicker and quicker and cars will be no different.

Expect automakers to put more and more effort into this generation.  You know that new phone every 2-years contract most of us have, that structure may soon transfer over to vehicles. Millennials' desire to constantly be up to date and one-up their peers will cause programs like this to pop up everywhere.  Automakers will thus have to keep their products fresher than ever, just like all that produce your neighborhood hipster is buying at the local co-op.

Here to stay and excited for the future:

Society and technology are now not only married but conjoined at the hip (literally tell me when your phone is not in your pocket) and are constantly being prodded by the Red Bull drinking “thats so 5 minutes ago” millennial generation. Automakers will continue to find ways to feed the technology crazed millennials constant desire for new.

The automobile has always been one of the loudest forms of expression, and the highly competitive, supreme social sharing millennial generation is turning the volume way up. #GetReady

- Josh Knutson

Civic Image: kbb.com