AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers.  The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone.  From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.

New beacon integration with Location Targeting permits micro-targeting in the showroom.  Customers shopping on their smartphone are able to receive incentives, inventory updates, vehicle info, and more, automatically from their smartphone while on the showroom floor.

AutoMotion is unveiling the new technology at NADA booth 5227W.  Attendees can sample the new technology using their own smartphone to interactive with vehicles in the booth.

“Beacons add additional exciting abilities to our Location Targeting technology,” stated AutoMotion President Ben Anderson.  “Customers now have the ability to interact with a vehicle on the showroom floor using their smartphone. Beacons create a new wave of personalized interaction, giving dealers the ability to directly influence the customer’s automotive shopping experience.”

The AutoMotion Location Targeting technology utilizes GPS, Wifi-triangulation, BLE, and patented protocols to help dealers pinpoint the location of a shopper and deliver the most relevant messaging directly to their smartphone.  Learn more information on Location Targeting technology: http://bit.ly/HowToLocationTargeting

About AutoMotion

AutoMotion is the leader in mobile app technology for the automotive market. The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners. The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers.

Visit AutoMotion at NADA Booth ► 5227W
http://www.automotiontv.com/
Phone: 612-353-4125
sales@automotionweb.com

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers.  The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone.  From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.

New beacon integration with Location Targeting permits micro-targeting in the showroom.  Customers shopping on their smartphone are able to receive incentives, inventory updates, vehicle info, and more, automatically from their smartphone while on the showroom floor.

AutoMotion is unveiling the new technology at NADA booth 5227W.  Attendees can sample the new technology using their own smartphone to interactive with vehicles in the booth.

“Beacons add additional exciting abilities to our Location Targeting technology,” stated AutoMotion President Ben Anderson.  “Customers now have the ability to interact with a vehicle on the showroom floor using their smartphone. Beacons create a new wave of personalized interaction, giving dealers the ability to directly influence the customer’s automotive shopping experience.”

The AutoMotion Location Targeting technology utilizes GPS, Wifi-triangulation, BLE, and patented protocols to help dealers pinpoint the location of a shopper and deliver the most relevant messaging directly to their smartphone.  Learn more information on Location Targeting technology: http://bit.ly/HowToLocationTargeting

About AutoMotion

AutoMotion is the leader in mobile app technology for the automotive market. The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners. The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers.

Visit AutoMotion at NADA Booth ► 5227W
http://www.automotiontv.com/
Phone: 612-353-4125
sales@automotionweb.com

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.

Everyone's Online

According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than 15 hours per week researching on their smartphones capturing capturing your customers pre-purchase is essential to ultimately gaining their business.  

You want to capture all these customers as they look for vehicles don't you?

Step 1: Simplify Their Search

Shoppers make store visits after searching, and if they find all the information they are looking for they are 75% more likely to visit the store.  

Take control of how your customers find AND shop your dealership.

A big reason many dealerships are moving twords mobile apps is to "lock" customers into their specific dealership and provide a research resource that deters shoppers from looking elsewhere.

Search, SEO rankings and re-targeting are all great methods to capture your customers but they also have one major disadvantage, they are broken links and require customers to keep searching and visiting your website.

While a dealership will essentially have a strong combination of all these methods the take away here is that digital is a powerful way to connect and capture your customers. The majority of customers start their journey with search, so being present in their path to purchase is essential to eventually getting that sale.    

Step 2: Occupy Their Time In Your Dealership

It's obvious customers are on their phones, but this doesn't have to be a bad thing. Make the best use out of their time and grab their attention using your mobile app and search results.

Turn your shoppers phone addiction into your very own sales associate.

Inform customers that your entire dealership can be accessed through their smartphone and pitch them benefits of your dealer app.

this creates a long list of benefits:

• Prevent Showrooming
• Create more engaged customers
• Speed up their vehicle decision processes
• Increase vehicle VDP views
• Strengthen your customer-dealership relationship
• Drive downloads and MRR rates

  "Put simply, retailers can use their online presence—website, apps, mobile ads and search results—to assist shoppers in-store. This includes the integration of local information in their online presence. Geo-targeting content and ads helps retailers connect with shoppers who may be in close proximity to their store or already there." - Google Think Insights

Step 3: Location Based Promotions

Hyper target your Black Friday promotions and marketing by using your customers exact Geo-location to your advantage.

Location targeting technology now allows dealers to send a targeted messages to mobile shoppers at precise moments in the car shopping process. The technology can identify when a potential customer is visiting a competing dealership, obtaining a service quote from a competing service center or cross shopping you inventory. The system can then automatically deliver a coupon or offer to that customer’s phone, incentivizing a visit back to the dealership.

Relying on direct mailers, commercials and radio ads can all be nerve-racking and hard to track the actual returns to your investments. Quit questioning your marketing and go directly to the source, their smartphone! Advertise directly on the device they use most. Actively marketing your customers in real-time maximizes your chance to capture and convert them, with tons of retails using Geo-location to best understand their customers shopping routes and habits why wouldn't your dealership do the same?  

In Review:

With the majority of your customers starting their journey online having a strong presence and digital method to capture them will drastically increase your in-store business. Mobile applications are taking over the retail space and capturing this huge customer base maximizes your opportunity to close the most sales possible. Once you have a customer in your store, capitalize on this! You talk about your inventory, service department, and unbeatable prices, why not roll all of this into an app that provides you and your customer countless benefits? Finally, actively market your customers directly on their digital device, use the vast amount of information you have to your advantage.   

By: Josh Knutson, AutoMotion Dealer App

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.

Everyone's Online

According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than 15 hours per week researching on their smartphones capturing capturing your customers pre-purchase is essential to ultimately gaining their business.  

You want to capture all these customers as they look for vehicles don't you?

Step 1: Simplify Their Search

Shoppers make store visits after searching, and if they find all the information they are looking for they are 75% more likely to visit the store.  

Take control of how your customers find AND shop your dealership.

A big reason many dealerships are moving twords mobile apps is to "lock" customers into their specific dealership and provide a research resource that deters shoppers from looking elsewhere.

Search, SEO rankings and re-targeting are all great methods to capture your customers but they also have one major disadvantage, they are broken links and require customers to keep searching and visiting your website.

While a dealership will essentially have a strong combination of all these methods the take away here is that digital is a powerful way to connect and capture your customers. The majority of customers start their journey with search, so being present in their path to purchase is essential to eventually getting that sale.    

Step 2: Occupy Their Time In Your Dealership

It's obvious customers are on their phones, but this doesn't have to be a bad thing. Make the best use out of their time and grab their attention using your mobile app and search results.

Turn your shoppers phone addiction into your very own sales associate.

Inform customers that your entire dealership can be accessed through their smartphone and pitch them benefits of your dealer app.

this creates a long list of benefits:

• Prevent Showrooming
• Create more engaged customers
• Speed up their vehicle decision processes
• Increase vehicle VDP views
• Strengthen your customer-dealership relationship
• Drive downloads and MRR rates

  "Put simply, retailers can use their online presence—website, apps, mobile ads and search results—to assist shoppers in-store. This includes the integration of local information in their online presence. Geo-targeting content and ads helps retailers connect with shoppers who may be in close proximity to their store or already there." - Google Think Insights

Step 3: Location Based Promotions

Hyper target your Black Friday promotions and marketing by using your customers exact Geo-location to your advantage.

Location targeting technology now allows dealers to send a targeted messages to mobile shoppers at precise moments in the car shopping process. The technology can identify when a potential customer is visiting a competing dealership, obtaining a service quote from a competing service center or cross shopping you inventory. The system can then automatically deliver a coupon or offer to that customer’s phone, incentivizing a visit back to the dealership.

Relying on direct mailers, commercials and radio ads can all be nerve-racking and hard to track the actual returns to your investments. Quit questioning your marketing and go directly to the source, their smartphone! Advertise directly on the device they use most. Actively marketing your customers in real-time maximizes your chance to capture and convert them, with tons of retails using Geo-location to best understand their customers shopping routes and habits why wouldn't your dealership do the same?  

In Review:

With the majority of your customers starting their journey online having a strong presence and digital method to capture them will drastically increase your in-store business. Mobile applications are taking over the retail space and capturing this huge customer base maximizes your opportunity to close the most sales possible. Once you have a customer in your store, capitalize on this! You talk about your inventory, service department, and unbeatable prices, why not roll all of this into an app that provides you and your customer countless benefits? Finally, actively market your customers directly on their digital device, use the vast amount of information you have to your advantage.   

By: Josh Knutson, AutoMotion Dealer App

 GM Releases Information On The Future Of Its Connected Car Strategy:

But The REAL Questions Are:

What does this mean for the future of in-car connectivity?

Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected Consumer sat down at CTIA Wireless last week where she acknowledged that GM’s connected car strategy will be dramatically different. “Instead of trying to bring every app and service to market itself, GM is leaning heavily on its new partners Apple and Google to bring core infotainment apps to the dash and relying on the smartphone to supply the connectivity for those apps” “Android Auto and Apple CarPlay are both user-interface layers that run on top of automakers’ own infotainment operating systems, essentially projecting a driver-optimized version of popular apps from the smartphone onto the dashboard screen.“

“GM is basically handing over development of any app that isn’t directly tied to the vehicle’s core driving capabilities over to Apple and Google.”

GM has chose this path for a variety of reasons:

• Developing car specific apps is very tedious and requires lots of unnecessary work

• Many apps require very little of the cars hardware to function

• Consumers can use their phones internet connectivity to power the app without having to subscribe to a separate connected car plan

  This could be a + or – for the automaker:

• Gain more users that will opt in to a free platform
• Gain the ability to offer a larger variety of apps in vehicles
• Loose revenue from subscription plans
• Loose control of their connected car platform to app companies

WHY THIS MATTERS FOR YOUR DEALERSHIP

By relying on the smartphone to supply the connectivity of the apps, this gives dealers with a dealer app already in place a big advantage. A dealer app on a consumers phone will be able to directly link to the consumer’s vehicle giving the dealership yet another direct marketing connection to the consumer.  

This May Open Pandora’s Box Of Advertising For Dealers To:

• Run advertisements directly on the digital dashboard
• Create another direct interaction point to the consumer
• Learn a consumers shopping habits
• Determine how a customer interacts with their vehicle
• Plug into a cars on-board connected car system to creating a SERVICE!!!

Picture this……

Scenario 1:

Your consumer steps into their vehicle, their _____ dealer app automatically syncs with their vehicle.

The app realizes that the vehicle is in need of an oil change and sends the customer your dealerships current oil change ad.

The consumer accepts the offer then the app routes the consumer to your dealership using the vehicles navigation system.

Scenario 2:

The dealer app analyzes the consumers shopping habits within the app and uses this information to market to the customer, subtly coaxing them into a vehicle purchase by using on screen advertising to psychologically keep the new car on the consumers top-of-mind.

Understanding the consumers shopping path allows the dealer to better segment purchasers into correct sections of the purchase funnel, allowing dealerships to use certain marketing methods to hit the customer at the correct place and time.

As apps continue to evolve, so too will the ability to market the connected consumer. This is just the tip of the mobile marketing iceberg, added customer vehicle insights will allow automotive marketing to take major turns in new directions giving your dealership new methods to interact with your customers on even higher levels.      

Original Release:

 GM Releases Information On The Future Of Its Connected Car Strategy:

But The REAL Questions Are:

What does this mean for the future of in-car connectivity?

Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected Consumer sat down at CTIA Wireless last week where she acknowledged that GM’s connected car strategy will be dramatically different. “Instead of trying to bring every app and service to market itself, GM is leaning heavily on its new partners Apple and Google to bring core infotainment apps to the dash and relying on the smartphone to supply the connectivity for those apps” “Android Auto and Apple CarPlay are both user-interface layers that run on top of automakers’ own infotainment operating systems, essentially projecting a driver-optimized version of popular apps from the smartphone onto the dashboard screen.“

“GM is basically handing over development of any app that isn’t directly tied to the vehicle’s core driving capabilities over to Apple and Google.”

GM has chose this path for a variety of reasons:

• Developing car specific apps is very tedious and requires lots of unnecessary work

• Many apps require very little of the cars hardware to function

• Consumers can use their phones internet connectivity to power the app without having to subscribe to a separate connected car plan

  This could be a + or – for the automaker:

• Gain more users that will opt in to a free platform
• Gain the ability to offer a larger variety of apps in vehicles
• Loose revenue from subscription plans
• Loose control of their connected car platform to app companies

WHY THIS MATTERS FOR YOUR DEALERSHIP

By relying on the smartphone to supply the connectivity of the apps, this gives dealers with a dealer app already in place a big advantage. A dealer app on a consumers phone will be able to directly link to the consumer’s vehicle giving the dealership yet another direct marketing connection to the consumer.  

This May Open Pandora’s Box Of Advertising For Dealers To:

• Run advertisements directly on the digital dashboard
• Create another direct interaction point to the consumer
• Learn a consumers shopping habits
• Determine how a customer interacts with their vehicle
• Plug into a cars on-board connected car system to creating a SERVICE!!!

Picture this……

Scenario 1:

Your consumer steps into their vehicle, their _____ dealer app automatically syncs with their vehicle.

The app realizes that the vehicle is in need of an oil change and sends the customer your dealerships current oil change ad.

The consumer accepts the offer then the app routes the consumer to your dealership using the vehicles navigation system.

Scenario 2:

The dealer app analyzes the consumers shopping habits within the app and uses this information to market to the customer, subtly coaxing them into a vehicle purchase by using on screen advertising to psychologically keep the new car on the consumers top-of-mind.

Understanding the consumers shopping path allows the dealer to better segment purchasers into correct sections of the purchase funnel, allowing dealerships to use certain marketing methods to hit the customer at the correct place and time.

As apps continue to evolve, so too will the ability to market the connected consumer. This is just the tip of the mobile marketing iceberg, added customer vehicle insights will allow automotive marketing to take major turns in new directions giving your dealership new methods to interact with your customers on even higher levels.      

Original Release:

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product.  All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go.  General Motors approved the AutoMotion platform as the first provider of mobile apps to eligible GM iMR (inMarketRetail) dealerships.

“We’re excited to work with General Motors and its dealer network,” Stated AutoMotion President Ben Anderson.  “Mobile is growing at an unprecedented pace and today’s customer is increasingly shopping using their smartphone or tablet device.  With hundreds of GM dealers already using the AutoMotion Dealer App product, we’re excited to help all GM dealers capture and convert their increasingly mobile customer base.”

The AutoMotion Dealer App gives customers instant access to the dealership through their mobile device.  Engage customers directly and convert an on-the-go prospect to a repeat customer using real-time inventory, service scheduling, incentives, vehicle research, and much more.  AutoMotion works directly with each dealership to design a custom mobile app experience for iPhone, iPad, Android, Android Tablet, and Windows 8 devices.

Exclusive Location Targeting technology delivers incentives to the customer’s smartphone based on location and timing.  Location Targeting identifies the right opportunity to display targeted offers and provides next step actions through the dealership app.  The technology achieves extremely high response rates by delivering incentives to customers at the moment of decision.

GM affiliated dealers looking to create a mobile app and take advantage of the iMR co-op program should visit http://www.automotiontv.com/dealer-app/ for additional details and scheduling of a personal demonstration.

About AutoMotion

AutoMotion is the leader in mobile app technology for the automotive market.  The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners.  The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers.

Original Release: http://www.prweb.com/releases/2014/08/prweb12105408.htm

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product.  All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go.  General Motors approved the AutoMotion platform as the first provider of mobile apps to eligible GM iMR (inMarketRetail) dealerships.

“We’re excited to work with General Motors and its dealer network,” Stated AutoMotion President Ben Anderson.  “Mobile is growing at an unprecedented pace and today’s customer is increasingly shopping using their smartphone or tablet device.  With hundreds of GM dealers already using the AutoMotion Dealer App product, we’re excited to help all GM dealers capture and convert their increasingly mobile customer base.”

The AutoMotion Dealer App gives customers instant access to the dealership through their mobile device.  Engage customers directly and convert an on-the-go prospect to a repeat customer using real-time inventory, service scheduling, incentives, vehicle research, and much more.  AutoMotion works directly with each dealership to design a custom mobile app experience for iPhone, iPad, Android, Android Tablet, and Windows 8 devices.

Exclusive Location Targeting technology delivers incentives to the customer’s smartphone based on location and timing.  Location Targeting identifies the right opportunity to display targeted offers and provides next step actions through the dealership app.  The technology achieves extremely high response rates by delivering incentives to customers at the moment of decision.

GM affiliated dealers looking to create a mobile app and take advantage of the iMR co-op program should visit http://www.automotiontv.com/dealer-app/ for additional details and scheduling of a personal demonstration.

About AutoMotion

AutoMotion is the leader in mobile app technology for the automotive market.  The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners.  The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers.

Original Release: http://www.prweb.com/releases/2014/08/prweb12105408.htm

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.

Medium's Used ----------

• 95% use the internet to shop with 82% of their time spend shopping online, 51% being on 3rd party sites

• Visit an average 10.1 sites during their search

Traditional Media Is Dying ----------

• ONLY 7% used the newspaper to shop and just 12% used TV

• 67% said newspapers where not helpful and 49% stating TV was not a helpful resource either.

• The average buyer spends 19% of the online search at a dealer site and 13% with auto manufacturers’ sites, compared with 15% and 10%, respectively, for the millennial generation.

The Mobile Factor ----------

• 44% of millennials used more than one connected device to shop for cars

• By 2020 80% of millennials will use multiple devices to shop for cars

• Buyers are using personal computers less often, down 3 points since just last year to 88% in 2014, while both tablet and smartphone use are up 9 points in the last year, to 28% each.

Time Spend ----------

• 17.6 hours is now the average amount of time millennials spend car shopping which is 2 hours more than the industry average

"The key, Helms said, is for automotive sites to design sophisticated, easy-to-use tablet and smartphone apps."

Your Next Steps:

Re-Thinking Your Advertising Strategy:

• With the "Connected Generation" (millennials) in the wake to take over the automotive market, the time is now to adapt your marketing strategy.

Influence Them Online:

Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale.

Apps now control 86% of the total time consumers spend on mobile creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership.  

  Full AutoTrader Infographic:

Sources:

http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/

http://www.automotiontv.com/navigating-mobile-marketing-a-car-dealership-guide-to-winning-smartphone-shoppers/    

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.

Medium's Used ----------

• 95% use the internet to shop with 82% of their time spend shopping online, 51% being on 3rd party sites

• Visit an average 10.1 sites during their search

Traditional Media Is Dying ----------

• ONLY 7% used the newspaper to shop and just 12% used TV

• 67% said newspapers where not helpful and 49% stating TV was not a helpful resource either.

• The average buyer spends 19% of the online search at a dealer site and 13% with auto manufacturers’ sites, compared with 15% and 10%, respectively, for the millennial generation.

The Mobile Factor ----------

• 44% of millennials used more than one connected device to shop for cars

• By 2020 80% of millennials will use multiple devices to shop for cars

• Buyers are using personal computers less often, down 3 points since just last year to 88% in 2014, while both tablet and smartphone use are up 9 points in the last year, to 28% each.

Time Spend ----------

• 17.6 hours is now the average amount of time millennials spend car shopping which is 2 hours more than the industry average

"The key, Helms said, is for automotive sites to design sophisticated, easy-to-use tablet and smartphone apps."

Your Next Steps:

Re-Thinking Your Advertising Strategy:

• With the "Connected Generation" (millennials) in the wake to take over the automotive market, the time is now to adapt your marketing strategy.

Influence Them Online:

Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale.

Apps now control 86% of the total time consumers spend on mobile creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership.  

  Full AutoTrader Infographic:

Sources:

http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/

http://www.automotiontv.com/navigating-mobile-marketing-a-car-dealership-guide-to-winning-smartphone-shoppers/