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Kelly Kleinman

Kelly Kleinman Digital Content Director

Kelly Kleinman Blog Posts

A Truly Novel Company that Monetizes Your Lot Rot and Turns Aging Inventory Into a Money Maker

A Truly Novel Company that Monetizes Your Lot Rot and Turns Aging Inventory Into a Money Maker

    Sitting on inventory is a costly and highly inefficient way of running a business. If you’re sitting on Ford Fairmonts, Plymouth…

Pontevedra, the City that Has Banned Cars, Coming to a Reality Near You?

Pontevedra, the City that Has Banned Cars, Coming to a Reality Near You?

    As much as we talk about autonomous cars, electric cars, and the future of the automotive industry in regards to future cityscapes,…

The Nexus Between Stock Prices and Natural Disasters: Buy at Land Fall, Make a Windfall

The Nexus Between Stock Prices and Natural Disasters: Buy at Land Fall, Make a Windfall

I'm by no means a Wall Street Wiz. The stock market is booming right now, but it’s never been a viable option for me because I’ve never…

East Coast Bracing for a Storm Surge of New Car Sales, 2018 Car Sales May Blow Minds

East Coast Bracing for a Storm Surge of New Car Sales, 2018 Car Sales May Blow Minds

  Automotive sages and soothsayers predicted a major fall off of car sales in 2018, mostly due to economic indicators, interest rate hikes, off…

Green Car Sales In the Red, Here's How to Sell Them

Green Car Sales In the Red, Here's How to Sell Them

    When former President Obama mandated higher fuel standards for the automotive industry back in 2011, most manufacturers, feeling th…

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

This article was inspired by Amanda Gordon who responded to a very recent article on this site by suggesting that no matter what, it always comes…

National Dealership Standings

National Dealership Standings

  WELCOME TO THE NATIONAL DEALERSHIP STANDINGS SUMMARY REPORT JUNE 2018 If you believe automotive industry articles analyzing June sale…

Dealership News Interviews Brandin Wilkinson, You Know Him, You Love Him, You read Him Here!

Dealership News Interviews Brandin Wilkinson, You Know Him, You Love Him, You read Him Here!

  It’s the Dealership News Podcast, this is Kelly Kleinman of dealershipnews.com and today we travel north of the border into Canada to visit…

Digital Ad Fraud is Endless and Google is An Issue: Is your Dealership Getting Ripped Off?

Digital Ad Fraud is Endless and Google is An Issue: Is your Dealership Getting Ripped Off?

    Good vs evil is a never ending battle.  The issue with digital advertising is in distinguishing who is on which side of the ba…

Maximize Dealership Profits!: Patrick McMullen of MaxDigital.com Chats With Dealership News

Maximize Dealership Profits!: Patrick McMullen of MaxDigital.com Chats With Dealership News

Patrick McMullen of MaxDigital.com and Senior VP of Strategy and Innovation podcasts with us about developing dealership profit centers and optimizing …

Based on Calendar Month Sales, May 2017 vs May 2018 New Car Sales Data Looks Ominous

Based on Calendar Month Sales, May 2017 vs May 2018 New Car Sales Data Looks Ominous

As I peruse the new car sales numbers by dealership in some of the top markets in the US, I can’t help but look at the calendar month sales data as a…

5 Key Factors to Creating an Effective PPC Campaign

5 Key Factors to Creating an Effective PPC Campaign

1. Identify Keywords That Under-Perform or Perform Incorrectly (Negative Keywords) –  Google Analytics will give you insight into which keyw…

EVs and Hybrids Aren’t Green, Not Even Close

EVs and Hybrids Aren’t Green, Not Even Close

A Swedish meta-study, which analyzes and summarizes studies completed  in the EV field, found that around 150 to 200 kgs of CO2 equivalents (envi…

Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?

Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?

  A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their …

Out Goes the Baby with the Bath Water: Craigslist Eliminates Personal Ads, Auto Leads Drying Up

Out Goes the Baby with the Bath Water: Craigslist Eliminates Personal Ads, Auto Leads Drying Up

    The US gov't has closed down all eclectic classified sites that deal with questionable "personal" sections that may d…

Have We Become Too Technologized Already?

Have We Become Too Technologized Already?

      “Old school selling? Take your automation, I’ll take a smile, a handshake...and sell more than you”, sa…

SUV and Truck Sales Killing It in 2018, But Is the Fun Almost Over?

SUV and Truck Sales Killing It in 2018, But Is the Fun Almost Over?

    Have you been paying attention to car sales lately...or the lack thereof?  Everywhere you look on the freeway here in Southern…

Average Order Value on Social Media

Average Order Value on Social Media

  We've had some great discussions regarding auto sales finding a viable platform on a variety of social media platforms.  My conten…

Twitter vs Instagram; Which Social Media Platform is Better for Dealerships

Twitter vs Instagram; Which Social Media Platform is Better for Dealerships

                    Some of you are wondering why I left out Facebook. …

SEO or PPC: What's More Important?

SEO or PPC: What's More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site. He wa…

Usedcarsforsale.com Becoming the "Go To" Free Classified Site for Auto Dealers

Usedcarsforsale.com Becoming the "Go To" Free Classified Site for Auto Dealers

When Craigslist realized that they provided better leads for used car dealers than any of the paid classified sites, they decided it was time to get paid f…

Taking Ten with Bill Wittenmyer of ELEAD1ONE: Keeping up With the Times!

Taking Ten with Bill Wittenmyer of ELEAD1ONE: Keeping up With the Times!

DN: What are your thoughts about the direction dealers are taking these days in regards to the ever-changing digital marketplace? BW: These days, you se…

February Vehicle Sales Portend Ominous Year Ahead as Japanese Brands Gain More Ground

February Vehicle Sales Portend Ominous Year Ahead as Japanese Brands Gain More Ground

Although vehicle sales are mostly down from last year, some manufactures saw promising increases in the sales of certain segments, primarily SUVs, hybrids …

Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, be Cost-Effective

Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, be Cost-Effective

Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or …

YouTube Personalities Uncover an Inherent Security Design Flaw in Tesla X

YouTube Personalities Uncover an Inherent Security Design Flaw in Tesla X

YouTube automotive enthusiasts/ wildmen Alejandro, Buddy and Farshad have apparently uncovered an issue with Tesla security in the Tesla X model.  The…

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

Although the inclimate weather delayed tens of thousands of CES goers at various airports across the Midwest and east coast, the international automotive c…

The Affordable Vendor Every Dealer Can’t Afford to Ignore in 2018

The Affordable Vendor Every Dealer Can’t Afford to Ignore in 2018

Many of the bigger franchise and Indie dealerships have a hard time attributing where their leads come from. Typically, a single lead may touch a number of…

The Car Model Ghoul Pool: 2018's Extinction Event

The Car Model Ghoul Pool: 2018's Extinction Event

The 2018 Ghoul Pool is complete. We have compiled the list of vehicles that will no longer be continued in 2018. If you bought any one of these extinctio…

The Dealership News Top 2 Automotive Vendors of the Year Award

The Dealership News Top 2 Automotive Vendors of the Year Award

There are a heck of a lot of vendors serving the automotive industry and a lot of really good ones to boot.  We’ve done our research, compared r…

Radar Jamming Issues and Signal Interference Major Obstacles for Autonomous Vehicle Safety

Radar Jamming Issues and Signal Interference Major Obstacles for Autonomous Vehicle Safety

Autonomous vehicles aren’t nearly as safe as the manufacturers would lead you to believe.  As the amount of AVs increase, so will issues involvi…

DealerLeads: An Exceptional Exception to the Rule of Automotive Marketing Online

DealerLeads: An Exceptional Exception to the Rule of Automotive Marketing Online

DealerLeads: An Exceptional Exception to the Rule of Automotive Marketing Online       As I search the web for positive reviews about …

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

While at the IADAC Conference in Lake Tahoe, we took a few minutes to chit chat with the used car Queen of Orland, Ca. Brittany Hibdon of the Hibdon Auto C…

UsedCarsNearMe.com Launches with State-of-the-Art Classified Listing Site

UsedCarsNearMe.com Launches with State-of-the-Art Classified Listing Site

SEO aficionado and prodigious automotive domain collector Steve Tackett has just launched yet another automotive classified listing site. Says Taylor Bucha…

Hurricane Winds Create Windfall For Car Dealers

Hurricane Winds Create Windfall For Car Dealers

Historically, there’s nothing like Mother Nature to surge sales as well as flood waters. Remember Hurricane Katrina, up until now, the costliest disa…

Free Automotive Listing "MegaSite" Created for Used Car Dealers as Gift to Industry

Free Automotive Listing "MegaSite" Created for Used Car Dealers as Gift to Industry

Steve Tackett’s “Carweek.com” has it’s big 20th anniversary coming up in November. “As a big thank you to the industry that&r…

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