The Silent Partner Marketing
Hot Chicks and Sexy Cars - Good or Bad For Business?
Just a few weeks ago, I watched what was nearly a fistfight break out between two dealers over the whole idea of being "politically correct".
This ultra PC world that we live in forces us to have a conversation about sex appeal - can we still use it?
I'd love your thoughts on this latest piece.
POSTED BY
Kyle Reyes is President and CEO of The Silent Partner Marketing. He's also an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media. You can find him on Facebook, LinkedIn and Snapchat (@dasilentpartner).
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2 Comments
Scott Larrabee
Kyle, this was great! Very well said and refreshing to hear. When you come at people constantly trying to sell them something you lose their interest. You are of no value to them. If someone wants to find a deal or special they know they can at just about any time of year they want. If you are going to engage people and keep their attention so that when they are ready you can earn their business, you need to bring them content that interest them. Such a great video, so informational, really motivated me and I thank you!!
Anne Fleming
Women-Drivers.com LLC
Fabulous job, Kyle! 45% of buyers are women and they def want to be engaged by the seller. Lifestyle and Lifestage images and headliners are way more engaging.
Also, WIIFH, ie -- what's in it for her? What are the key benefits of the car?Think like a woman and sell from that perspective when selling to them.