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Kyle Reyes

Kyle Reyes President, CEO

Kyle Reyes Blog Posts

A Dealership Went Pro-Police And This Happened

A Dealership Went Pro-Police And This Happened

There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…

Urgent: Google Is Preparing To Destroy Your Advertising

Urgent: Google Is Preparing To Destroy Your Advertising

Why am I not surprised to hear from countless automotive executives that their “marketing agency” didn’t tell them about this?  One …

Nobody Wants To Work For A Living Any More

Nobody Wants To Work For A Living Any More

I’m going to blame this one on the entitlement culture that’s been created.  All of a sudden, nobody wants to actually hustle for a living…

Facebook Live Just Made A Move To Compete With Cable

Facebook Live Just Made A Move To Compete With Cable

It's a big shift that's ultimately going to have huge implications for traditional advertising. It's a move that has been years in the …

Technology Has Disrupted Millennial Communication – And That’s Spectacular

Technology Has Disrupted Millennial Communication – And That’s Spectacular

This is one of those moments where I’m going to eat the words I wrote 18 months ago. In a previous article, I talked about how technology has kill…

Stop Reading Studies About Millennials. Seriously.

Stop Reading Studies About Millennials. Seriously.

It’s time to end the insanity.  Really. Today, I read not one but TWO articles about how millennials are consuming content that were massivel…

Senior Citizens Are The New Millennials - Wait Until You See Why.

Senior Citizens Are The New Millennials - Wait Until You See Why.

I'm a big believer that no great idea ever started with a glass of water.  That's why every Wednesday, I have our entire agency come together …

We Interviewed Teenagers About Social Media. This Is What We Learned.

We Interviewed Teenagers About Social Media. This Is What We Learned.

It’s a question I get asked time and time again by everyone from owners of car dealerships to the CEO’s of Fortune 100 companies. “Wha…

Should You Talk Politics in Business During An Election Year?

Should You Talk Politics in Business During An Election Year?

When the debate over presidential candidates hits the sales floor, who wins and who loses? It was Thanksgiving dinner.  I was maybe 10 or 11-years-…

This Is What Your Employees Don’t Get About Marketing

This Is What Your Employees Don’t Get About Marketing

“But how many cars is it going to sell RIGHT NOW?”  It’s a question that I’m surprised hasn’t lead a marketing director …

Exclusive Info On Facebook Reviews And Your Dealership

Exclusive Info On Facebook Reviews And Your Dealership

Many of you have dealt with them.  The pain in the butt customer who had a bad day at work, kicked the dog, then wrote a lousy review about your deale…

Swearing At The Dealership – Does It F Up Deals?

Swearing At The Dealership – Does It F Up Deals?

I keep f’ing up as a dad.  But apparently I’m not alone. I was meeting with a dealer last week and he had a good laugh when I showed hi…

Your Team Screwed Up With The “Happy Father’s Day” Email

Your Team Screwed Up With The “Happy Father’s Day” Email

It’s inevitable.  Every.  Single. Holiday.  Your BDC or sales team sends me a Happy (insert special day) automated email.  And, o…

I Wrote A Letter To College Crybabies and Fox News Called

I Wrote A Letter To College Crybabies and Fox News Called

In an age of ever increasing noise thanks to all things digital and social media, dealerships – and many industries – are finding it harder and…

This Study About Millennials And Booze Will Help You Sell More Cars

This Study About Millennials And Booze Will Help You Sell More Cars

We all know that drinking and driving don’t mix.  But drinking and car shopping?  Perhaps that’s a different story. Check this out…

If Dealers Want To Understand Millennials, They Should Start By Hiring Them

If Dealers Want To Understand Millennials, They Should Start By Hiring Them

I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t c…

Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank

Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank

I should probably start with a disclaimer.  This article is going to piss off other advertising and marketing agencies.  Especially those that &l…

Is Your Dealership On Blab? Why You Should Be.

Is Your Dealership On Blab? Why You Should Be.

The automotive tends to be pretty far behind the times when it comes to social media and content marketing. That's why I'm pretty confident many dealershi…

Instagram Now Allows Targeted Advertising - Will You Be There?

Instagram Now Allows Targeted Advertising - Will You Be There?

The orthodontist group that's a client of ours has quite the mix of staff.  Some are mothers of teens.  Some are barely out of their teens. The patients…

Facebook Beacons For Business - Is Your Dealership Ready?

Facebook Beacons For Business - Is Your Dealership Ready?

If your dealership STILL hasn't cleaned up it's act with Facebook, the time has come.  It's about to get even more competitive. I guess one of the cool…

How To Market On Facebook With Microblogs

How To Market On Facebook With Microblogs

It seems as if everything is getting smaller this days. Don't believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half…

A Little Press Goes A Long Way For CT Dealership

A Little Press Goes A Long Way For CT Dealership

Being a former journalist, I often preach about the need to tell stories in every way possible in this new digital age.  Yet for some reason, dealerships …

This Marketing Initiative Might Make You Cry

This Marketing Initiative Might Make You Cry

We're big believers in cause marketing. But we didn't expect that our latest campaign with Monaco Ford would be so...well...difficult. Last week, we film…

Your Director of Marketing Has Gone Rogue

Your Director of Marketing Has Gone Rogue

Many of the dealerships here on DrivingSales have a Director of Marketing (or a position close to it).  So what happens when that employee goes off the …

An Analysis of Periscope Vs. Meerkat – Which Will Come Out On Top?

An Analysis of Periscope Vs. Meerkat – Which Will Come Out On Top?

There are two relatively new apps to hit the market...and the automotive industry is crazy if it doesn't start taking advantage of them to connect with b…

Facebook's Silent But Deadly Move Towards Google

Facebook's Silent But Deadly Move Towards Google

Friends in the automotive world, the entire digital advertising landscape could soon change. Facebook is taking aim at Google.  And if a patent that they…

Automotive Industry Marketing Is Asleep At The Wheel

Automotive Industry Marketing Is Asleep At The Wheel

My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him sha…

Connecticut Ford Dealership Launches Chevy Marketing Campaign?

Connecticut Ford Dealership Launches Chevy Marketing Campaign?

In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social. Come on - you guys kno…

Your "SEO Guy" Is Laughing The Whole Way To The Bank

Your "SEO Guy" Is Laughing The Whole Way To The Bank

Chances are, most of the people who read these blogs do so because they want knowledge.  They're hungry to learn and they're hungry to grow. So when you …

Top Reasons Why You Should Buy "Likes"

Top Reasons Why You Should Buy "Likes"

By Kyle Reyes Yeah, I knew that would get your attention. There's a lot of excitement out there among many businesses who've found that they could buy …

Facebook Bans Contests For Likes

Facebook Bans Contests For Likes

By Kyle Reyes If you've been debating whether or not to "give away the farm" to get people to "like" you on Facebook...then this policy change by Facebo…

The Friendly's Ice Cream Marketing Lesson

The Friendly's Ice Cream Marketing Lesson

  Last summer, Friendly's restaurants - a chain based here in New England and known for their great ice cream and KILLER peanut butter sauce - launched…

Rap Video and Breaking The Mold

Rap Video and Breaking The Mold

One, two, three into the four...this blog contains a rap video...and lots, lots more.   I received a ton of feedback last week after sharing a blog abo…

Google Unleashes Another Animal...

Google Unleashes Another Animal...

Looks like Google is at it again. Another major algorithm update has come down, and although Google hasn't "named" it yet...it's being dubbed "Google Pi…

Cocktails, House Sales and Creative Videography

Cocktails, House Sales and Creative Videography

By Kyle Reyes I bought my first house when I was a bachelor. And as you might expect, I turned it into the ultimate bachelor pad. Never anticipating g…

Car Dealership Hole In One Marketing Fail

Car Dealership Hole In One Marketing Fail

By Kyle Reyes Talk about a choke on the green. Hear the story last week about the car dealership at the center of a dispute after a charity golf tournam…

Pizza, Beer and Brainstorming

Pizza, Beer and Brainstorming

By Kyle Reyes   One of the television stations I worked for had four meetings EACH DAY.   The meetings were wildly productive (sarcasm, anyone?).  E…

Do Unto Others...

Do Unto Others...

By Kyle Reyes   Shirley Anita Chisholm once said "Service is the rent we pay for the privilege of living on this earth."   This week marks a very sac…

Your Employees Are Speed Dating Your Customers

Your Employees Are Speed Dating Your Customers

By Kyle Reyes I'll bet you thought that speed dating was something only singles did. Wrong. Your employees are doing it every single day...with your custom…

Twitter Alert: #Sheratonfail - Why I Believe In Local Business

Twitter Alert: #Sheratonfail - Why I Believe In Local Business

Betcha didn’t know the power of a “tweet.” I learned last week that it’s something that can make….or break….the…

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