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Kyle Reyes

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Kyle Reyes Blog Posts

Our Ford Dealership Went All In On Manliness With A Show

by Kyle Reyes March 6th

Our Ford Dealership Went All In On Manliness With A Show

by Kyle Reyes March 6th
You're all well aware of how much noise there is out there when it comes to marketing.  And I'm sure you're all well aware that if you wan…
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Hot Chicks and Sexy Cars - Good or Bad For Business?

by Kyle Reyes March 7th

Hot Chicks and Sexy Cars - Good or Bad For Business?

by Kyle Reyes March 7th
Just a few weeks ago, I watched what was nearly a fistfight break out between two dealers over the whole idea of being "politically correct". …
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Anne Fleming and Scott Larrabee like this.

Should Dealerships Ignore The OEM And Have Two Websites?

by Kyle Reyes February 24th

Should Dealerships Ignore The OEM And Have Two Websites?

by Kyle Reyes February 24th
It's a debate that we hear every single day in dealerships: "Our OEM website SUCKS but we have to have it.  So maybe we should have two...…
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Angela Wijesinghe, Nicole Gresbach and 1 others like this.

4 Million Views In One Week - Here's How We Did It

by Kyle Reyes Dec 5, 2016

4 Million Views In One Week - Here's How We Did It

by Kyle Reyes Dec 5, 2016
Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…
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Bill Soule likes this.

A Dealership Went Pro-Police And This Happened

by Kyle Reyes Oct 19, 2016

A Dealership Went Pro-Police And This Happened

by Kyle Reyes Oct 19, 2016
There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…
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Urgent: Google Is Preparing To Destroy Your Advertising

by Kyle Reyes Oct 12, 2016

Urgent: Google Is Preparing To Destroy Your Advertising

by Kyle Reyes Oct 12, 2016
Why am I not surprised to hear from countless automotive executives that their “marketing agency” didn’t tell them about this?  One …
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Carl Maeda likes this.

Nobody Wants To Work For A Living Any More

by Kyle Reyes Sep 6, 2016

Nobody Wants To Work For A Living Any More

by Kyle Reyes Sep 6, 2016
I’m going to blame this one on the entitlement culture that’s been created.  All of a sudden, nobody wants to actually hustle for a living…
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Matt Hamilton, Ron Henson and 3 other like this.

Facebook Live Just Made A Move To Compete With Cable

by Kyle Reyes Aug 22, 2016

Facebook Live Just Made A Move To Compete With Cable

by Kyle Reyes Aug 22, 2016
It's a big shift that's ultimately going to have huge implications for traditional advertising. It's a move that has been years in the …
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Technology Has Disrupted Millennial Communication – And That’s Spectacular

by Kyle Reyes Aug 15, 2016

Technology Has Disrupted Millennial Communication – And That’s Spectacular

by Kyle Reyes Aug 15, 2016
This is one of those moments where I’m going to eat the words I wrote 18 months ago. In a previous article, I talked about how technology has kill…
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Stop Reading Studies About Millennials. Seriously.

by Kyle Reyes Aug 12, 2016

Stop Reading Studies About Millennials. Seriously.

by Kyle Reyes Aug 12, 2016
It’s time to end the insanity.  Really. Today, I read not one but TWO articles about how millennials are consuming content that were massivel…
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Senior Citizens Are The New Millennials - Wait Until You See Why.

by Kyle Reyes Aug 9, 2016

Senior Citizens Are The New Millennials - Wait Until You See Why.

by Kyle Reyes Aug 9, 2016
I'm a big believer that no great idea ever started with a glass of water.  That's why every Wednesday, I have our entire agency come together …
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Brian Stoll, Nader Nekooi and 2 other like this.

We Interviewed Teenagers About Social Media. This Is What We Learned.

by Kyle Reyes Jul 31, 2016

We Interviewed Teenagers About Social Media. This Is What We Learned.

by Kyle Reyes Jul 31, 2016
It’s a question I get asked time and time again by everyone from owners of car dealerships to the CEO’s of Fortune 100 companies. “Wha…
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Ron Henson and Kelsey Kruzel like this.

Should You Talk Politics in Business During An Election Year?

by Kyle Reyes Jul 18, 2016

Should You Talk Politics in Business During An Election Year?

by Kyle Reyes Jul 18, 2016
When the debate over presidential candidates hits the sales floor, who wins and who loses? It was Thanksgiving dinner.  I was maybe 10 or 11-years-…
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Ron Henson likes this.

This Is What Your Employees Don’t Get About Marketing

by Kyle Reyes Jun 27, 2016

This Is What Your Employees Don’t Get About Marketing

by Kyle Reyes Jun 27, 2016
“But how many cars is it going to sell RIGHT NOW?”  It’s a question that I’m surprised hasn’t lead a marketing director …
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Logan Chierotti , Squire Pettis and 1 others like this.

Exclusive Info On Facebook Reviews And Your Dealership

by Kyle Reyes Jun 23, 2016

Exclusive Info On Facebook Reviews And Your Dealership

by Kyle Reyes Jun 23, 2016
Many of you have dealt with them.  The pain in the butt customer who had a bad day at work, kicked the dog, then wrote a lousy review about your deale…
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Timothy Martell likes this.

Swearing At The Dealership – Does It F Up Deals?

by Kyle Reyes Jun 21, 2016

Swearing At The Dealership – Does It F Up Deals?

by Kyle Reyes Jun 21, 2016
I keep f’ing up as a dad.  But apparently I’m not alone. I was meeting with a dealer last week and he had a good laugh when I showed hi…
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Adam Shiflett likes this.

Your Team Screwed Up With The “Happy Father’s Day” Email

by Kyle Reyes Jun 19, 2016

Your Team Screwed Up With The “Happy Father’s Day” Email

by Kyle Reyes Jun 19, 2016
It’s inevitable.  Every.  Single. Holiday.  Your BDC or sales team sends me a Happy (insert special day) automated email.  And, o…
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I Wrote A Letter To College Crybabies and Fox News Called

by Kyle Reyes Jun 16, 2016

I Wrote A Letter To College Crybabies and Fox News Called

by Kyle Reyes Jun 16, 2016
In an age of ever increasing noise thanks to all things digital and social media, dealerships – and many industries – are finding it harder and…
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Jeremy Rich, Anna Kelley and 4 other like this.

This Study About Millennials And Booze Will Help You Sell More Cars

by Kyle Reyes Jun 14, 2016

This Study About Millennials And Booze Will Help You Sell More Cars

by Kyle Reyes Jun 14, 2016
We all know that drinking and driving don’t mix.  But drinking and car shopping?  Perhaps that’s a different story. Check this out…
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If Dealers Want To Understand Millennials, They Should Start By Hiring Them

by Kyle Reyes Jun 13, 2016

If Dealers Want To Understand Millennials, They Should Start By Hiring Them

by Kyle Reyes Jun 13, 2016
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t c…
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Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank

by Kyle Reyes May 31, 2016

Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank

by Kyle Reyes May 31, 2016
I should probably start with a disclaimer.  This article is going to piss off other advertising and marketing agencies.  Especially those that &l…
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Mark Hoffman, Paul Schnell and 1 others like this.

Is Your Dealership On Blab? Why You Should Be.

by Kyle Reyes Nov 16, 2015

Is Your Dealership On Blab? Why You Should Be.

by Kyle Reyes Nov 16, 2015
The automotive tends to be pretty far behind the times when it comes to social media and content marketing. That's why I'm pretty confident many dealershi…
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Instagram Now Allows Targeted Advertising - Will You Be There?

by Kyle Reyes Jun 11, 2015

Instagram Now Allows Targeted Advertising - Will You Be There?

by Kyle Reyes Jun 11, 2015
The orthodontist group that's a client of ours has quite the mix of staff.  Some are mothers of teens.  Some are barely out of their teens. The patients…
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Facebook Beacons For Business - Is Your Dealership Ready?

by Kyle Reyes Jun 8, 2015

Facebook Beacons For Business - Is Your Dealership Ready?

by Kyle Reyes Jun 8, 2015
If your dealership STILL hasn't cleaned up it's act with Facebook, the time has come.  It's about to get even more competitive. I guess one of the cool…
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How To Market On Facebook With Microblogs

by Kyle Reyes Jun 2, 2015

How To Market On Facebook With Microblogs

by Kyle Reyes Jun 2, 2015
It seems as if everything is getting smaller this days. Don't believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half…
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A Little Press Goes A Long Way For CT Dealership

by Kyle Reyes May 26, 2015

A Little Press Goes A Long Way For CT Dealership

by Kyle Reyes May 26, 2015
Being a former journalist, I often preach about the need to tell stories in every way possible in this new digital age.  Yet for some reason, dealerships …
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This Marketing Initiative Might Make You Cry

by Kyle Reyes May 8, 2015

This Marketing Initiative Might Make You Cry

by Kyle Reyes May 8, 2015
We're big believers in cause marketing. But we didn't expect that our latest campaign with Monaco Ford would be so...well...difficult. Last week, we film…
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Your Director of Marketing Has Gone Rogue

by Kyle Reyes Apr 17, 2015

Your Director of Marketing Has Gone Rogue

by Kyle Reyes Apr 17, 2015
Many of the dealerships here on DrivingSales have a Director of Marketing (or a position close to it).  So what happens when that employee goes off the …
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An Analysis of Periscope Vs. Meerkat – Which Will Come Out On Top?

by Kyle Reyes Apr 13, 2015

An Analysis of Periscope Vs. Meerkat – Which Will Come Out On Top?

by Kyle Reyes Apr 13, 2015
There are two relatively new apps to hit the market...and the automotive industry is crazy if it doesn't start taking advantage of them to connect with b…
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Facebook's Silent But Deadly Move Towards Google

by Kyle Reyes Apr 10, 2015

Facebook's Silent But Deadly Move Towards Google

by Kyle Reyes Apr 10, 2015
Friends in the automotive world, the entire digital advertising landscape could soon change. Facebook is taking aim at Google.  And if a patent that they…
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Automotive Industry Marketing Is Asleep At The Wheel

by Kyle Reyes Apr 6, 2015

Automotive Industry Marketing Is Asleep At The Wheel

by Kyle Reyes Apr 6, 2015
My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him sha…
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Connecticut Ford Dealership Launches Chevy Marketing Campaign?

by Kyle Reyes Mar 25, 2015

Connecticut Ford Dealership Launches Chevy Marketing Campaign?

by Kyle Reyes Mar 25, 2015
In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social. Come on - you guys kno…
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Your "SEO Guy" Is Laughing The Whole Way To The Bank

by Kyle Reyes Oct 19, 2014

Your "SEO Guy" Is Laughing The Whole Way To The Bank

by Kyle Reyes Oct 19, 2014
Chances are, most of the people who read these blogs do so because they want knowledge.  They're hungry to learn and they're hungry to grow. So when you …
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Top Reasons Why You Should Buy "Likes"

by Kyle Reyes Aug 28, 2014

Top Reasons Why You Should Buy "Likes"

by Kyle Reyes Aug 28, 2014
By Kyle Reyes Yeah, I knew that would get your attention. There's a lot of excitement out there among many businesses who've found that they could buy …
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Facebook Bans Contests For Likes

by Kyle Reyes Aug 15, 2014

Facebook Bans Contests For Likes

by Kyle Reyes Aug 15, 2014
By Kyle Reyes If you've been debating whether or not to "give away the farm" to get people to "like" you on Facebook...then this policy change by Facebo…
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The Friendly's Ice Cream Marketing Lesson

by Kyle Reyes Aug 11, 2014

The Friendly's Ice Cream Marketing Lesson

by Kyle Reyes Aug 11, 2014
  Last summer, Friendly's restaurants - a chain based here in New England and known for their great ice cream and KILLER peanut butter sauce - launched…
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Rap Video and Breaking The Mold

by Kyle Reyes Aug 4, 2014

Rap Video and Breaking The Mold

by Kyle Reyes Aug 4, 2014
One, two, three into the four...this blog contains a rap video...and lots, lots more.   I received a ton of feedback last week after sharing a blog abo…
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Google Unleashes Another Animal...

by Kyle Reyes Aug 1, 2014

Google Unleashes Another Animal...

by Kyle Reyes Aug 1, 2014
Looks like Google is at it again. Another major algorithm update has come down, and although Google hasn't "named" it yet...it's being dubbed "Google Pi…
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Cocktails, House Sales and Creative Videography

by Kyle Reyes Jul 29, 2014

Cocktails, House Sales and Creative Videography

by Kyle Reyes Jul 29, 2014
By Kyle Reyes I bought my first house when I was a bachelor. And as you might expect, I turned it into the ultimate bachelor pad. Never anticipating g…
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Car Dealership Hole In One Marketing Fail

by Kyle Reyes Jul 16, 2014

Car Dealership Hole In One Marketing Fail

by Kyle Reyes Jul 16, 2014
By Kyle Reyes Talk about a choke on the green. Hear the story last week about the car dealership at the center of a dispute after a charity golf tournam…
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Pizza, Beer and Brainstorming

by Kyle Reyes May 11, 2014

Pizza, Beer and Brainstorming

by Kyle Reyes May 11, 2014
By Kyle Reyes   One of the television stations I worked for had four meetings EACH DAY.   The meetings were wildly productive (sarcasm, anyone?).  E…
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Do Unto Others...

by Kyle Reyes Apr 20, 2014

Do Unto Others...

by Kyle Reyes Apr 20, 2014
By Kyle Reyes   Shirley Anita Chisholm once said "Service is the rent we pay for the privilege of living on this earth."   This week marks a very sac…
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Your Employees Are Speed Dating Your Customers

by Kyle Reyes Apr 13, 2014

Your Employees Are Speed Dating Your Customers

by Kyle Reyes Apr 13, 2014
By Kyle Reyes I'll bet you thought that speed dating was something only singles did. Wrong. Your employees are doing it every single day...with your custom…
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Twitter Alert: #Sheratonfail - Why I Believe In Local Business

by Kyle Reyes Feb 27, 2013

Twitter Alert: #Sheratonfail - Why I Believe In Local Business

by Kyle Reyes Feb 27, 2013
Betcha didn’t know the power of a “tweet.” I learned last week that it’s something that can make….or break….the…
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