You're all well aware of how much noise there is out there when it comes to marketing.  And I'm sure you're all well aware that if you want to cut through the noise, sometimes you need to do something a little...well, outrageous.

One of the owners of Monaco Ford in Glastonbury is a Marine.  While he, a cop friend of ours and I were recently sipping on bourbon...we were discussing this whole narrative about the "toxicity of manliness" and how it's no longer ok to be a real man.

Given the fact that a massive portion of the dealership's demographic is truck buyers...we decided to do something a little outrageous.  And by God is it working.  

Episode one brought in more than 250,000 eyeballs in about a week.  There have been countless messages of support for the company and shockingly, barely any internet trolls.  Episodes two and three have rolled out and also been greeted with overwhelming support.

We've also had nearly 100 messages sent from individuals and groups in the area with epic ideas for the show...and in episode four we'll be expanding to feature other businesses for some insanity that includes everything from extreme roller coasters to blowing up a car with C4.

Click here to watch the premiere episode of The Real Man Show.

Sometimes it takes a .50 cal to make a little noise....

POSTED BY

Kyle Reyes is President and CEO of The Silent Partner Marketing.  He's also an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.  You can find him on Facebook, LinkedIn and Snapchat (@dasilentpartner).