Congratulations to Ian Cruickshank from Speed Shift Media who is the 2017 MVI Winner! Read about his project below:
“How Well Does Dealership VDP Engagement Correlate to Car Sales?” Speed Shift Media, Ian Cruickshank.
It’s suggested now that lead forms are dead and VDP engagement should the main metric to measure. But without the form submission, how can we be certain that someone is interested in our inventory? Find out how well VDP engagement correlates to vehicle car sales at Presidents Club.
An additional huge congratulations to our two other finalists:
Each year, the average customer test drives fewer vehicles. Given the fewer opportunities and limited time available to sales people, the key question for them is: which prospects do I contact first? Based on survey results from dealership customers, AutoLoop will take you through a better understanding of who is likely to buy, and when. Find out more at Presidents Club.
“Using Artificial Intelligence to Prioritize Customer Engagement” T2 Modus, Jim Roach.
If only one salesman came to work today, what is the first opportunity he should act upon that is most likely to sell a car today? Find out the method to the madness from T2 and find out how aligning the right customer with the right salesperson maximizes the result.
The Most Valuable Insight Competition is designed to reveal and showcase never-before-released data and research unique in the automotive industry. The Competition was created in the spirit of progress and industry thought leadership.
Taking the conversations to the highest level, auto industry professionals share their research findings and insights live on stage with the highest-level dealership executives to foster inspiration, progression, and celebration of a better automotive retail industry.
The Most Valuable Insight Competition encourages automotive professionals to provide an innovative insight supported by research and dealer experience that dealer executives can apply to their operations and achieve competitive advantage.