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Maddy Low

Maddy Low Community Manager

Maddy Low Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Knowing Exactly Which Marketing Tactics Sell Vehicles Helps Apple Autos Increase Market Share

Knowing Exactly Which Marketing Tactics Sell Vehicles Helps Apple Autos Increase Market Share

Columbus, OH – Clarivoy today announced that with its Multi-Touch Sales Attribution solution, Apple Autos has been able to identify $2.2 million…

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

VinSolutions Announces New Integration with Dealertrack

VinSolutions Announces New Integration with Dealertrack

Desking tool upgrade makes desking deals more profitable for dealerships   MISSION, Kan. (January 12, 2016) —VinSolutions announced today …

Big Data Analytics to Drive Sales at Toyota Dealerships

Big Data Analytics to Drive Sales at Toyota Dealerships

  Toyota dealerships will now be able to increase vehicle sales with automotiveMastermind NEW YORK (Jan. 12, 2017) – With so many brands a…

VW board, U.S. authorities set to sign off on $4.3 billion diesel penalty

VW board, U.S. authorities set to sign off on $4.3 billion diesel penalty

Originally Published By Bloomberg Volkswagen AG’s supervisory board and U.S. officials are set to sign off on a $4.3 billion settlement …

Top Five Blogs December 2016

Top Five Blogs December 2016

1. Top 10 Sales Humor Memes of 2016 By Maddy Low Check out 10 of our favorite memes of 2016 from Sales Humor.…

Automotive Technology Startup, ITFT Launches Investment Crowdfunding Opportunity

Automotive Technology Startup, ITFT Launches Investment Crowdfunding Opportunity

ITFT (Innovative Technology for  Transportation), has developed a patented technology called the Safe Driving System designed to prevent up to 86% of …

The Gap In Email Success – Part 2

The Gap In Email Success – Part 2

Yes Lifecycle Marketing recently released a study about gaps in email marketing. You can check out part 1 in my series here. The second gap in email market…

Everything You Didn’t Think You Needed To Know About CRM

Everything You Didn’t Think You Needed To Know About CRM

A new study by VinSolutions and DealerKnows provides some very interesting statistics about everything we didn’t realize we needed to know regarding …

Online Reviews – What You Need To Know

Online Reviews – What You Need To Know

Customer surveys are a great way to get feedback from people who are in your dealership. It’s important to be able to understand what they liked or d…

The Gap In Email Success – Part 1

The Gap In Email Success – Part 1

Yes Lifecycle Marketing recently released a study about the gaps in email marketing. I took this research and have created a three part series on improving…

The Age Factor

The Age Factor

We’ve discussed why consumer generated content is so valuable to dealerships, but many people still may not be convinced. Some believe that consumer …

Excelfore Smart Mobility Demonstrations during CES2017 Showcase Wide Range of Industry Cooperation

Excelfore Smart Mobility Demonstrations during CES2017 Showcase Wide Range of Industry Cooperation

Las Vegas, January 3rd, 2017 – Excelfore announced that the company will be demonstrating smart mobility networking solutions for in-vehicle and…

O'reilly Auto Parts Faces Possible Work Stoppage, Service Delays, according to Teamsters

O'reilly Auto Parts Faces Possible Work Stoppage, Service Delays, according to Teamsters

BLAINE, Minn., Dec. 30, 2016 /PRNewswire-USNewswire/ -- Teamsters who deliver O'Reilly Auto Parts to the company's retail outlets across&…

2017 Predictions

2017 Predictions

2016 has come to an end. For some, it was a banner year full of amazing sales and advancements. For others, it was a rough sales year, and one full of nerv…

The Numbers That Made 2016 Stand Out

The Numbers That Made 2016 Stand Out

Originally Published By Automotive News $14.7 billion Volkswagen AG's settlement with regulators and owners of 450,000 polluting diesel vehicles,…

A Year In Review - Five Influencers Of Auto In 2016

A Year In Review - Five Influencers Of Auto In 2016

2016 was a great year for the automotive industry. There were months with booming sales, huge technological strides, marketing advancements, and more. Chec…

Two Nissan Employees Charged for Alleged Assault

Two Nissan Employees Charged for Alleged Assault

LONDON, Ky. (LEX 18) - Two Nissan employees in Laurel County have been charged after allegedly assaulting a customer. It happened at the Legacy Nissan d…

Takata could pay up to $1 billion to settle U.S. criminal probe, report says

Takata could pay up to $1 billion to settle U.S. criminal probe, report says

Originally Published By Automotive News Japan's Takata Corp. is nearing a criminal settlement with the U.S. Department of Justice and is expected to…

Top 7 Speakers At DSES

Top 7 Speakers At DSES

DSES 2016 was an amazing event, mostly thanks to our wonderful speakers. We have here for you a list of our 7 highest rated speakers and their key takeaway…

A farwell and a look back at my years at Automotive News

A farwell and a look back at my years at Automotive News

Originally Posted By Bradford Wernle at Automotive News Thirty two years ago today, I walked in the door at Crain Communications as a newly hired report…

Top Blogs Of 2016

Top Blogs Of 2016

2016 is coming to a close, which means we spend a lot of time looking at our content from the year. We had lots of amazing blogs from the past year, but he…

Top 10 Sales Humor Memes of 2016

Top 10 Sales Humor Memes of 2016

When you're in sales, you need something to make each day a little better. Which is why we love Sales Humor.  The only downside to Sales Humor is …

Clean Cars in 2016: Building on Progress toward Clean Air

Clean Cars in 2016: Building on Progress toward Clean Air

Published by the Natural Resources Defense Council: Part of NRDC's Year-End Series Reviewing 2016 Energy Developments The drive to put cleaner vehic…

Volkswagen reaches U.S. compensation deal with 80,000 3.0-liter owners

Volkswagen reaches U.S. compensation deal with 80,000 3.0-liter owners

ORIGINALLY PUBLISHED BY AUTOMOTIVE NEWS WASHINGTON -- A federal judge said Volkswagen AG has reached an agreement in principle to provide "substant…

4 Things You Need To Know About Customer Surveys

4 Things You Need To Know About Customer Surveys

We’ve talked in an earlier post about people who are waiting in your dealership for their service to be completed, or to get their paperwork. One thi…

Honda and Google's Waymo discuss collaborating on self-driving tech

Honda and Google's Waymo discuss collaborating on self-driving tech

ORIGINALLY PUBLISHED BY AUTOMOTIVE NEWS Honda R&D Co. has entered into discussions with Waymo, Alphabet Inc.’s new standalone company, to use …

3 Easy Ways To Take Advantage Of Consumer Generated Content

3 Easy Ways To Take Advantage Of Consumer Generated Content

In an earlier post, I discussed why dealerships should seek out consumer generated content. So hopefully now it’s more clear why it’s a good id…

Video Viewing on Social Networks: Trends and Consumer Preferences

Video Viewing on Social Networks: Trends and Consumer Preferences

ORIGINALLY PUBLISHED BY MARKETINGPROFS.COM Consumers are spending six hours per week, on average, watching video content on social networks, accord…

DIAGEO UNVEILS IMMERSIVE VIRTUAL REALITY TECHNOLOGY

DIAGEO UNVEILS IMMERSIVE VIRTUAL REALITY TECHNOLOGY

Industry-First Initiative is Latest Development in Beverage Alcohol Leader’s Continued Push to Combat Drunk Driving and Promote Responsible Drinking …

GAC Motor Vehicle Lands In Bahrain

GAC Motor Vehicle Lands In Bahrain

    MANAMA, Bahrain, Dec. 15, 2016 /PRNewswire/ - Leading automaker GAC Motor has released its best-selling GS4 in Bahrain at the gr…

Richard Rikess - Top Blog November 2016

Richard Rikess - Top Blog November 2016

Congratulations to Richard Rikess for his top November blog, Which Language Can Close Leads. We caught up with Richard to learn a little bit more abou…

The Ultimate Linkedin Cheat Sheet

The Ultimate Linkedin Cheat Sheet

Originally published by Leisure Jobs. Our ultimate Linkedin cheat sheet will help you quickly create the best possible Linkedin profile, max…

Car Hacking And Cyber Security

Car Hacking And Cyber Security

Driverless cars are the subject of chatter from many people. Tech and car experts agree: It isn’t so much whether driverless cars will happen, but wh…

FEDERAL JUDGE RULES CARFAX THE WINNER IN LAWSUIT

FEDERAL JUDGE RULES CARFAX THE WINNER IN LAWSUIT

CENTREVILLE, Va. (December 13, 2016) – Carfax welcomed a ruling by the United States District Court for the Southern District of New York concluding …

Stanford Startup Aims To Streamline Customer Purchases At Car Dealerships

Stanford Startup Aims To Streamline Customer Purchases At Car Dealerships

Originally Published By Digital Trends Buying cars online seems simple, but what if you could do it as quickly and easily at a dealership, and stil…

Five Things That Happened To Influencer Marketing In 2016

Five Things That Happened To Influencer Marketing In 2016

You may be saying to yourself right now, “Influencer marketing? What is that?” It’s really not as complicated as it seems. Basically it&r…

Seven Things You Need To Know About People Waiting In Your Dealership

Seven Things You Need To Know About People Waiting In Your Dealership

It happens every day; someone brings their car in for a service or is filling out paperwork to buy a car, and what do they end up doing? Sitting in your cu…

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Continues to Expand Footprint with Reviews Now Featured on Cars.com

DealerRater Continues to Expand Footprint with Reviews Now Featured on Cars.com

Waltham, Mass. – December 8, 2016 – DealerRater has announced that starting today it will feature its growing database of reviews on …

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Top Blogs November 2016

Top Blogs November 2016

1. Which Language Can Close Leads? By Richard Rikess The words we use and see can do a lot of things, but in …

JUST Capital and Forbes Release Inaugural “JUST 100 List"

JUST Capital and Forbes Release Inaugural “JUST 100 List"

NEW YORK (November 30, 2016) — JUST Capital and Forbes today released the inaugural “JUST 100 List,” which ranks the publicly traded comp…

2016 Top 5 Blogs (so far)

2016 Top 5 Blogs (so far)

5 Blogs You Need To Read This Year 1. 17 Things No Customer Said, Ever! By Mark Dubis There is no doubt t…

AutoNation fixed-ops plan includes more body shops, cheaper repairs

AutoNation fixed-ops plan includes more body shops, cheaper repairs

FORT LAUDERDALE, Fla. -- AutoNation Inc.'s $500 million brand-extension strategy has a clear goal on the fixed-ops side: keep customers in the family. …

Consumer Generated Content and Car Buying

Consumer Generated Content and Car Buying

A new study by Bazaarvoice dives into user generated content and how valuable it is for the car industry and buying process. Most of us are aware of the…

PERQ Receives $1.7M in Funding After Crossing $1M of Annual Recurring Revenue In Record Time

PERQ Receives $1.7M in Funding After Crossing $1M of Annual Recurring Revenue In Record Time

INDIANAPOLIS — (November 21, 2016) — PERQ, a marketing company providing website conversion solutions for dealerships, has announced a seed rou…

Interview with Brian Finkelmeyer – Top Exclusive Blog October 2016

Interview with Brian Finkelmeyer – Top Exclusive Blog October 2016

Congratulations to Brian Finkelmeyer! He had one of the the most top exclusive blog posts in October: New Realities Of The New Car Business. We appreciate …

Roadster Partners With Crown

Roadster Partners With Crown

Roadster Inks Deal with John Elway’s Crown Toyota to Become Exclusive Commerce Platform Across Online and Offline Channels   Crown becomes…

Innovation Cup - DSES 2016

Innovation Cup - DSES 2016

Did you miss DSES, or want to remind yourself about the Innovation Cup winners? Well, you're in luck! Check out the full DSES 2016 Innovation Cup …

Best Idea Contest - DSES 2016

Best Idea Contest - DSES 2016

Did you miss DSES, or want to remember the awesome ideas we heard in the Best Idea Contest? Well, you're in luck! Check out the full DSES 2016 Best Ide…

Nissan’s Star Wars Car Debut

Nissan’s Star Wars Car Debut

Nissan Rogue Rogue One Edition Nissan’s limited edition Star Wars car made its official debut yesterday at the LA Auto Show. The impressive Star W…

Which Office Character Are You?

Which Office Character Are You?

Lots of dealerships have crazy characters like you might find on the TV show "The Office." So which one are you? Take the quiz and find out! Plea…

New Innovative App, Blitzify, Revolutionizes the Automotive Service Industry

New Innovative App, Blitzify, Revolutionizes the Automotive Service Industry

A groundbreaking jump in technology, bringing real-time, upfront prices to the automotive repair industry National– Finding an affordable, co…

Ride Sharing Services On The Rise

Ride Sharing Services On The Rise

More than half of Americans mention Uber when hearing the term “shared mobility service” and Millennials are the ones paving the way for other …

Help Customers Prepare For Winter Driving

Help Customers Prepare For Winter Driving

The following tips are great to give to customers who may be wondering how to prepare their vehicle for winter. With cold weather on the way in many are…

Interview with Marissa Marazzi – Top Exclusive Blog October 2016

Interview with Marissa Marazzi – Top Exclusive Blog October 2016

Congratulations to Marissa Marazzi! She had one of the the most top exclusive blog posts in October: 10 Thoughts Millenials Have When Searching for a …

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