Dominion Dealer Solutions’ Dealer Management System Now Integrated with Chrysler’s wiADVISORTM

Norfolk, VA – January 3, 2017- Dominion Dealer Solutions announced today that Dominion ACCESS®, a full-featured dealer management system, has integrated with FCA USA LLC’s wiADVISOR, powered by Dealer-FX. Through this integration, Dominion ACCESS provides wireless, factory-connected service advisor technology to its dealers, arming service advisors with real-time factory information and helping customers get through service lanes faster.

The wiADVISOR technology instantly provides vehicle service history, customer profile information and factory-required maintenance information for Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles. Service advisors plug the small wireless device into the vehicle’s diagnostic port in the service lane to download vehicle data and transmit it to a tablet computer for a more accurate and seamless service write-up experience. Customers no longer need to fill out forms or remember license plate numbers when bringing in their vehicles for service at Chrysler dealerships.

Dominion ACCESS is a Windows-based dealer management system that includes document archiving, drill-down reporting and vehicle rental as part of its core suite of applications. Dominion ACCESS gives dealers a built-in prospecting tool, the ability to reference closed deals, personalized dashboards, award-winning customer service, and one customer and vehicle record for all dealership departments. The Dominion ACCESS software has flexible contract terms and no add-on fees for dealers.

“We are pleased to be the pilot DMS for Dealer-FX’s new API. It will give our Chrysler dealers the service write-up tools they need to maximize every opportunity on the drive,” noted Van Koppersmith, president of Dominion DMS for Dominion Dealer Solutions.  “This real-time interface is another technology Dominion has invested in as a commitment to support our valued customers.”

For more information on the Dominion ACCESS dealer management system, or the benefits of the wiADVISOR integration for your dealership, please call 877-421-1040.

Dominion Dealer Solutions Delivers Improved Shopper Engagement with ShopMyWay Website

Norfolk, VA – January 10, 2017- Dominion Dealer Solutions, premier provider of responsive websites for automotive dealers, announced today it has expanded its ShopMyWay website experience to include deeper reporting metrics and increased transparency, improving shopper engagement. With ShopMyWay’s conversion rates more than double the national industry average, today’s auto dealers can give their online shoppers the right information at the right time in the vehicle purchase cycle.

With ShopMyWay, dealers now have integrated website and conversion tools such as My Payment, My Car, and My Trade. Dealers using Dominion websites will see a deeper level of reporting because ShopMyWay integrates with other Dominion Digital Solutions such as Prime Response and VinVelocity. Dealers taking advantage of Dominion’s Prime Response reputation and social media management will have access to ROI reports on all MyPayment leads. The integration with VinVelocity enables dealers to identify the quality of traffic sources from various third-party channels.

“MyPayment, our shop-by-payment solution, has generated an average increase of 77% more highly qualified leads from our dealers’ websites,” noted Nicole Case, general manager for Dominion Digital Marketing.

Dealers using Dominion’s responsive websites are already familiar with its best-in-class performance including two-second page load time, complete integration with Dominion Dealer Specialties’ inventory, and the science-driven design behind its vehicle detail (VDPs) and search results pages (SRPs). Today’s automotive dealers also experience improved consumer engagement provided by ShopMyWay. Dealers using ShopMyWay through Dominion’s responsive websites have .123% higher organic traffic, 54% higher page views, and 63% more VDP views than dealers using other automotive website vendors.

"The best way to increase business today is to build trust with online shoppers. Dominion's ShopMyWay experience enables automotive dealers to strengthen the relationship with their online shoppers without having to depend on third-party leads," stated Sean Stansell, product manager for Dominion’s websites.

ShopMyWay gives dealers the information they need to assist online consumers in choosing the right vehicle with the best payment option and attaining the optimum valuation for their trade. For more information on the benefits of Dominion’s responsive websites and ShopMyWay for your automotive dealership, please call 877-421-1040.

Dominion Dealer Solutions Releases Additional Marketing Modules
 for its Digital Dashboard

Norfolk, VA – January 19, 2017 –Dominion Dealer Solutions has released new equity mining and dealership fixed operations advertising modules in its dealer-facing Dominion Dashboard®. Dominion is an award-winning industry leader in reputation management, social media marketing, responsive websites and equity mining.

Historically, the Dominion Dashboard has served Dominion’s U.S. automotive dealer customers with real-time reporting for digital marketing and advertising, using the automotive industry standard -- Google Analytics. This unique reporting solution provides a single access point for Dominion’s solutions that include inventory management and merchandising, responsive websites, reputation management, search, email marketing, and social media management. The digital dashboard functionality gives dealers the highest level of transparency in their marketing campaigns and results.

In advance of the 2017 National Auto Dealer Association convention and expo and in conjunction with Dominion’s focus on dealership fixed operations, dealers now receive real-time Google Analytics reporting on all equity mining and fixed operations campaigns. These additions have further defined the dashboard as a true marketing epicenter, with the clarity and visibility necessary for automotive dealers to build successful, evolving marketing strategies.

“The addition of these modules to the Dashboard solves the long-standing problem for automotive dealers of having to reach out to multiple vendors to consolidate their campaign results. Now, today’s dealers can go to one place to determine their ROI across all of their marketing channels -- the Dominion Dashboard,” stated Nicole Case, general manager for Dominion Digital Marketing.

With the addition of an equity mining widget integrated through DealActivator, dealers can measure the success of their equity mining campaigns in real time. Dominion’s omni-channel fixed operations module within the Dashboard adds transparent measurement to the digital marketing campaigns that drive both traffic and revenue for a dealer’s fixed operations. It enables dealers to reduce costs, enjoy higher traffic, drive additional revenue per RO, and build deeper customer loyalty.

Built on Dominion’s shopper-centric philosophy, this marketing hub provides a roll-up of key website, social media, equity mining, inventory merchandising, reputation management, SEM and fixed operations advertising metrics. It simplifies a dealer’s reporting tools by bringing together key consumer shopping behavior metrics in one user-friendly dashboard.

For more information on the benefits of the Dominion Dashboard for your automotive dealership or to schedule a demo, please call 877-421-1040.