How well does dealership VDP engagement correlate to car sales?

What do you measure your online marketing on? I'm sure lead form submissions are near the top of your list.

Yet many dealership marketing experts are now saying: Lead forms are dead and Shoppers don't like filling out forms and that it's VDP engagement that should the main metric to measure - not lead submissions.

But without the form submission, how can we be certain that someone is interested in our inventory?

We aim on to find out how well VDP engagement correlates to vehicle cars sales.

Ian has spent over 10 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Masters in Business and IT Management and as an Adjunct Professor at the University of British Columbia he is regularly called on to present and lecture on a variety of Information Technology and Digital Marketing concepts.