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Nissan’s Star Wars Car Debut
Nissan Rogue Rogue One Edition
Nissan’s limited edition Star Wars car made its official debut yesterday at the LA Auto Show. The impressive Star Wars Rogue SUV (pay attention to the model name here, it’s related to the new Star Wars Rogue One movie due out this year) features subtle Star Wars touches. Insignia on the doors, floor mats, a symbol on the trunk and even in the cup-holders all come together to create this limited edition vehicle.
Free Storm Trooper Helmet Anyone?
Beside a few differences, this special edition Rogue is meant to look like other Rogues. Nissan explained that the purpose is to keep the integrity of the Rogue design, while making it extra appealing to Star Wars fans.
But the Star Wars appeal won’t end with the car; each vehicle will come with a helmet for the Imperial Death Trooper, the Empire’s head-to-toe black soldiers in the movie Rogue One.
Limited Edition Means Limited Edition
Nissan announced they are limiting the production to just 5,400 cars. They’ve made it available for order on their website, and roughly 5,000 will be sold in the U.S. with the other 400 set to be sold in Canada.
Michael Bunce, Nissan’s vice president of product planning said that the vehicle will not likely be restocked. “It’s going to be very, very precious, very limited, not a car that’s going to be available for the next six to eight months,” he commented to Inverse magazine.
The car will come in black and white models only. Nissan estimated that each of Nissan’s 1,100 American dealerships will be getting roughly two black and two white cars, four total.
“It was a joint discussion between Lucasfilm and ourselves, but the main point is when you name something limited edition, it needs to be limited in production, that’s how it becomes a little extra special,” said senior manager of marketing strategy for Nissan, Jeremy Meadows.
The Nissan Rogue Rogue One edition will cost roughly $28,950. If you’re interested in purchasing, you better hurry and sign up!
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3 Comments
Jason Unrau
Automotive Copywriter
Unlike the Star Wars storm troopers, I think this one actually hits its mark! Nissan makes great vehicles but, for some reason, they've been overlooked by most car buyers. While I'm not exactly sure the Rogue One edition goes far enough, getting the Nissan Rogue in the limelight is a fantastic marketing strategy.
Way to go, Michale Bunce, Jeremy Meadows and Nissan team!
Rob Christianson
CDK Global
This IS the droid I'm looking for...