Customer surveys are a great way to get feedback from people who are in your dealership. It’s important to be able to understand what they liked or didn’t like about their experience. This helps you be able to perform better in the future. But this isn’t the only option.

Online reviews are an incredibly valuable way for you to really understand what a customer is going through in your store. Surveys get answers to certain questions, but online reviews can get even more detailed information about a customer’s experience. This gives the customer a chance to use their own words and really voice how they feel about the product or service. This gets authentic and valuable information for your company.

These online reviews are often used by dealerships on websites to display how people feel about their products and services. This can be a great way to show that you are willing to take what people say and use it for the benefit of others.

Here’s a few things you need to know about making online reviews work for your company:

1. A waiting customer in the lounge is a perfect candidate to provide an online review


2. Incentivizing them to write a cars.com or Google review while they wait is twice as likely to happen than after they have left the dealership


3. Charj has found that giving a customer a platform to write reviews on can increase the total reviews content growth by 11%

So stop waiting and start working with waiting customers to get online reviews today!