INDIANAPOLIS — (November 21, 2016) — PERQ, a marketing company providing website conversion solutions for dealerships, has announced a seed round investment of $1.7 million, from 4G Ventures, into its FATWIN Web Engagement software platform. The software-as-a-service (SaaS) platform enables the easy creation, and implementation, of interactive online consumer experiences for deal arrangement. The funding will be used to accelerate Sales and Marketing of the software platform and more than 30 new hires within the next year. Bill Godfrey, Managing Director at 4G Ventures, will continue to serve on the Board for PERQ, a role he has held since 2013.

“I love this team's bold vision to develop innovative interactive marketing software that creates exponentially higher lead conversions,” said Bill Godfrey. “They've created a repeatable model of customer acquisition and value attainment, and now it's time to press on the accelerator.”

Launched in the summer of 2015, FATWIN Web Engagement surpassed $1 million in Annual Recurring Revenue (ARR) within nine months of launch. This rarely-seen growth rate is the result of a fundamental difference in how the organization approaches online consumer engagement, a belief that lead forms are dead and interactive content is the next wave of marketing technology.

PERQ’s Executive Chairman and Co-Founder, Scott Hill said, “We are grateful for the investment of Bill Godfrey’s time over the past few years. This funding from 4G Ventures will allow us to accelerate the adoption of highly engaging, and meaningful, interactive experiences that provide more value, and leads, to dealerships than a simple “contact us” button or static form.”

FATWIN Web Engagement replaces static lead forms and CTA’s with interactive experiences and calls to action that automatically optimize in real time, based on captured lead data and on-site consumer behavior. Using their interactive content platform, FATWIN, they take normal automotive website engagements for vehicle of interest, trade, test drive or incentives, and create connected interactive experiences.

The result of FATWIN Web Engagement is a consistent stream of high-quality, first party opportunities delivered with comprehensive consumer profiles. Dealers have the ability to deeply configure and consolidate their lead capture strategy over time without changing website providers.

Key Facts About the Product:

• Over 200 customers using FATWIN Web Engagement.
• Grew from $0 to $1 million in ARR in less than one year
• Average customer results show a 200% increase in lead volume, 5x increase in consumer data, and up to 15% lift in profit tracked to interactive leads.

Andy Medley, Co-Founder and President of PERQ said, “This funding will allow us to continue investing in hiring Sales and Marketing. The infusion of new talent will be critical as we focus on continuing accelerated expansion.”

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions.

Connect with PERQ on Twitter @PERQMarketing or on LinkedIn at https://www.linkedin.com/company/perq.