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Maddy Low

Maddy Low Community Manager

Exclusive Blog Posts

CDK Acquisition of Auto/Mate to Change the Dealer Management System Landscape

CDK Acquisition of Auto/Mate to Change the Dealer Management System Landscape

Contributed by Bryce Veon Today, it was announced that CDK has purchased Auto/Mate.  I expect this action to create a major disruption in…

Facebook Killed the Radio (Advertising) Star: Four Steps to Better Advertising

Facebook Killed the Radio (Advertising) Star: Four Steps to Better Advertising

Remember the days when dealerships’ commercials owned the radio airwaves? And for that matter, the TV airwaves? A dealership’s jingle or tagline could …

The Psychology of Sitting Down (and Asking Questions)

The Psychology of Sitting Down (and Asking Questions)

Many auto retailers miss out on a golden opportunity to build rapport and increase value during the fact-finding process because they insist on h…

Are you the ESPN of Automotive?

Are you the ESPN of Automotive?

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses i…

How Best to Organize Your Business for Maximum Benefit

How Best to Organize Your Business for Maximum Benefit

Running a business is not just about making sales and working well with your employees. Much of it come down to the nitty gritty of making sure that everyt…

Podium Partners With CDK, Strengthening Foothold in the Automotive Market

27,000 retail locations to benefit from automated online reputation management solution

 

Lehi, Utah – March 17, 2017 – Podium, the platform that enables businesses to build and manage their online reputation through user-generated content and online reviews, today revealed a new partnership with CDK, the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry.

 

The partnership will enable CDK’s customers to fully automate the customer reviews process in over 27,000 retail locations - helping dealerships boost local search ranking, increase trust and loyalty with consumers, and improve business operations.

 

“We’re excited to become a member of CDK’s Third Party Partner Program, and provide dealers with value-added services through data integration,” said Eric Rea, CEO and co-founder of Podium. “By automatically sending out a review invitation immediately following a car purchase, CDK’s customers will now be able to capitalize on customer insights to make faster, better-informed decisions while also building an online reputation to drive purchase decisions for the dealership.”

 

CDK customers represent approximately 65% of the automotive, truck, motorcycle, marine, and recreational vehicle dealers throughout the United States. Through CDK’s strategic relationships with other Dealer Management System (DMS) providers, the Podium partnership will also allow a broader network of dealerships to benefit from Podium’s automated review technology.

 

"Podium and CDK's technology will help us increase visibility and reach to prospective customers across our 27 dealerships in the Chicago and Indiana area,” said Ryan Rohrman, Director of Operations, Bob Rohrman Auto Group. “This integration will help us more efficiently grow our online presence on the sites that matter most to our prospective customers.”

 

About Podium

Podium helps businesses drive user-generated content in the form of online reviews to increase visibility, improve business operations, and drive purchase decisions. Podium serves 50,000+ users across nearly 10,000 local businesses and is redefining the modern relationship between businesses and customers. Headquartered in Lehi, Utah, and founded in 2014, Podium has received funding from Y Combinator as well as the CEOs of DOMO, Pluralsight and Vivint Smart Home, among others. To learn more, visit www.podium.com or contact us at press@podium.com.

 

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