Company’s new Express Trade solution for the iPad gives dealerships even more  control in how they price automotive trades

San Francisco, Calif. — March 28— Roadster, the leader in eCommerce solutions for car buying and leasing, today announced the rollout of a new Express Trade tool that will give dealerships more control and ease in how they price automotive trades. Improving upon current dealer trade offerings, Roadster’s new solution allows dealers who want to price their own trades, to do so online by gathering all of the information they need from the customer prior to coming into the dealership.

“With Express Trade, sales people are empowered to utilize any pricing system they want in a streamlined and incredibly user friendly interface,” said Andy Moss, CEO of Roadster. “This allows dealers to save time while also providing a price they can honor with confidence.”

In just a few steps, Express Trade guides car buyers to capture their VIN barcode with their smartphone, answer a few simple questions about their car’s history and share photos of their car.  Buyers are asked to upload photos of any dents, peeling paint, tears or scratches that are visible from three feet away. They are also asked specific questions about the ownership and condition of their vehicle, including if the check engine or other service lights are illuminated.

Once all information is collected, Express Trade notifies the car buyer that the dealership will provide an offer within three business hours of submission.  Roadster’s solution then empowers dealers to quote a trade-in price that is transparent and one that the dealership can stand by.  

“Roadster’s Express Trade solution is not only incredibly user friendly, but it fosters a new level of trust between our salespeople and car buyers,” said Sohail Tabar of Ford Serramonte.  “Through its simplified interface, car buyers now understand all of the important factors that go into pricing a trade, while dealerships are finally empowered to use their own information to price a trade. Our dealership can’t wait to engage with customers in this manner - Express Trade serves as a fair and easy solution to what has thus far been a subjective trade-in evaluation process.”