Roadster Inks Deal with John Elway’s Crown Toyota to Become Exclusive Commerce Platform Across Online and Offline Channels

Crown becomes the third Toyota dealership in CA to turn to Roadster’s Express Storefront to empower salespeople to sell any car seamlessly and effectively from online to in-store

San Francisco, Calif. — November 20— Roadster, the leader in eCommerce solutions for car buying and leasing, today announced a comprehensive deal with John Elway’s Crown Toyota. As one of the largest Toyota dealerships in the world, Crown will be bringing a modernized, end-to-end selling experience to the marketplace.  The deal will place Roadster’s Express Storefront at the center of the one price dealership’s sales operations to help Crown’s entire staff sell more efficiently, effectively and seamlessly from online to in-store for the first time.

Through the partnership, Crown will receive their own online branded storefront, enabling the dealership to merchandise all of their vehicles online and across all devices.  The storefront will empower Crown’s customers to desk their own deals, navigate complex leasing and financing options, and receive instant trade-in offers. It will also make it easy for consumers who want to come directly into the dealership to pick up where they left off and finish the transaction side-by-side with one of Crown’s salespeople.

In addition to the online storefront, the partnership will give Crown access to Roadster’s Express Storefront app, which will empower Crown’s staff to greet a customer at the door and guide them through the entire car buying process. The app places all of Crown’s inventory, pricing and service and protection plans at the fingertips of salespeople on the showroom floor to help facilitate a more streamlined and transparent car buying experience. For example, if a salesperson learns that a customer had already started their car buying online, and is interested in adding a protection plan like Toyota Extra Care Platinum and ToyotaCare Plus prepaid maintenance, the app will give them the ability to immediately pull up all of the information the customer previously configured at home, and then add the additional products to the transaction. Lastly, Crown’s salespeople can also use the app to locate a new VIN or model number and instantly share deal terms with the customer so that they can review every detail of the available financing and service and protection plan options in real-time.

“As a one price store, transparency, efficiency, productivity and the speed of transaction are extremely important to us," said Paxton Gagnet, GM & Managing Partner of Crown Toyota.  “Roadster’s Express Storefront is the only commerce solution in the marketplace that empowers dealers to sell any car seamlessly from online to in-store.  Having a customer’s information available instantly and at our fingertips gives us the ability to run deal terms in real time and ensure our customers know exactly what to expect.  We’ve never seen a solution like Roadster’s and are thrilled to be placing Roadster’s end-to-end Express Storefront commerce solution at the center of all of our sales operations.”

Since October, Roadster has experienced an influx of dealer demand for its Express Storefront solution.  In fact, the partnership with Crown Toyota marks the third Toyota dealership in California to deploy Roadster’s Express Storefront Solution.

“It is exciting to be working with a new dealership as progressive and expansive as Crown,” said Rudi Thun, COO of Roadster. “Crown is an impressive addition to our customer roster and underlines Roadster’s commitment to modernizing the car buying experience and giving dealers access to the most innovative solution in North America.” 

For more information about Express storefront, please visit http://wwww.roadster.com/dealersales

About Roadster
Roadster is an eCommerce platform that enables hassle-free car buying 100% online through partner dealer websites and Roadster.com. Roadster dramatically improves the car buying process, significantly reducing dealership sales costs while ensuring buyers get a fair and transparent deal and save time. With unmatched industry expertise and complete knowledge of market pricing, lease and finance rates, and incentives and rebates, Roadster finally makes online car shopping a reality. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit https://roadster.com.

About Crown

John Elway's Crown Toyota Scion, located in the heart of Ontario, CA is one of the largest Toyota dealerships in North America, serving the greater Ontario, Riverside, Corona, Rancho Cucamonga, Upland, Fontana, Norco, Chino, & Chino Hills areas, with their One Price, Simple, No Games sale experience.  For more information, please visit http://www.crowntoyota.com