For the most part, people are done either gloating or being down in the dumps about the results of the Super Bowl. But something that we haven’t forgotten is the commercials! They’re now running on regular TV or you’re seeing them before you watch YouTube.

Many of you filled out our survey asking which one was the biggest win, and the biggest flop, of the automotive commercials. After getting tons of responses, we’re confident enough to tell you who did the best, and who fell a little short.

Winners: Hyundai, Kia, Ford, and Audi.

These commercials couldn’t be more different; proving that it can be difficult to predict which type of ad will perform the best.

• Kia’s ad was a slapstick, laugh-out-loud commercial featuring Melissa McCarthy, and was the top winner, suggesting that comedy still rules the day when done right.

• Hyundai showed a highly sentimental and feel-good commercial about the military and their families, invoking a strong sense of community and country.

• Ford had a mix of sentimental and comedy with their “Go Further” commercial. The ad was also very relatable, making many people enjoy it even more.

• Audi chose to produce a emotional, and fairly political ad, about equal pay for women. They used a father/daughter scenario to tell the story.

Interestingly enough, some of the “winners” are also on the “loser” list! Why is this? Oftentimes popular commercials are also divisive, making people have a strong reaction either for or against them. Having marketing that is polarizing is often a win for companies, because it means that people are talking about the product or brand all the way around the board.

Losers: Alfa Romeo, Kia, Audi, and Honda.

• Alfa Romeo had 3 spots in the Super Bowl, totaling 120 seconds of airtime. Unfortunately, the ads all just looked like a regular luxury vehicle ad, and didn’t really stand out or seem impressive.

• Again, Kia and Audi hit their mark by having divisive ads, in a way forcing people to either love or hate them because of their strong presence.

• Honda unfortunately missed the mark even though they featured a wide range of celebrity cameos. This proves that it’s more about the content of the commercial than the celebs you get to appear!

But whether the commercial overall was a home run, or a dropped ball (I’m mixing my sports metaphors here…) the reality is that having a coveted Super Bowl spot results in an increase in traffic.

In the eight minutes following their commercial, visits to Alfa Romeo pages on Cars.com saw an incredible 1,179 percent increase in comparison to the same period prior to the airing of the spot, illustrating the big impact of their Super Bowl ad.

In comparison to Cars.com traffic over the four prior Sundays, automotive brands who advertised during the Super Bowl saw the following lifts to their advertised model pages:

• Alfa Romeo Giulia – 7,320 percent
• Audi S5 – 1,391 percent
• Buick Cascada – 424 percent
• Buick Encore – 59 percent
• Honda CR-V – 35 percent
• Kia Niro – 497 percent
• Lexus LC 500 – 861 percent
• Lexus LS 460 – 888 percent
• Mercedes-Benz AMG GT – 910 percent

So here’s to waiting for next year’s commercials to see what the manufacturers will come up with!