DrivingSales
The 5 Best Things My Salesperson Did When I Bought My Last Car
I bought a car a little over a year ago, and the salesperson I worked with was absolutely amazing! I worked at the corporate level for a dealership then, but I didn't know the sales staff at the dealership where I went to purchase my car. Here's a few things that made my experience absolutely amazing.
1. He Didn't Push Me. At no point in my transaction did I feel like I was going to lose anything if I didn't decide that very day, I never felt forced or coerced into anything. I was relaxed and comfortable the entire time, and felt like I was in complete control of the transaction.
2. He Made Sure I Understood. He went over everything for me very carefully, not talking to me like I was stupid, but making sure every single number on the sheet and every line item was explained, and that I was clear about what it was for. I didn't feel like he was hiding anything at all!
3. He Worked Quickly. While he didn't rush me, once I had said I was ready to see paperwork, he worked extremely quickly to make sure I wasn't sitting around and waiting for too long. I loved this! I didn't feel like I was wasting my time, there wasn't a back and forth between him and managers haggling over my deal, it was straightforward and fast!
4. He Was Very Friendly. He didn't overwhelm me, but was incredibly friendly and easy to chat with. He made a point to ask me a few questions during time when we weren't talking about the car, and I felt like he really cared about me and my situation. In my view, he wasn't all about selling me a car, but about helping me find a car that would be in my budget and make me happy.
5. He Kept In Touch. It was incredibly easy to get ahold of my salesperson after I left the dealership with the car. The next day I had to straighten some things out about my loan, and he responded almost immediately. He also got in an extra set of keys for me and made sure I had them, and reached out a few weeks later to make sure there wasn't anything wrong with the car. Every time I have gone to the dealership since then for service or a car wash, if he's around he'll come out and say hello and check in.
These are all small, maybe obvious things for many salespeople. But for me buying a car, these little things made all the difference and have made me want to contact my specific salesperson again when I need to buy a new car. I've also sent several friends his direction and they've also been impressed and happy with their experience. These little things can end up making all the difference!
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3 Comments
Scott Larrabee
This sounds like someone who is driven by purpose and not profit! That's a major trait of great salespeople. It's all about the experience, people don't want to feel pressured or sold, they want information and options to buy. Great points for new sales people to review!
Ivor Peltz
Honda Cape Town
Great article Maddy.
Very relevant in today's market. Buyers need to feel secure when making the decision to purchase a vehicle which amounts to the second largest capital expenditure after their home.
Ivor Peltz
Honda Auto Cape Town South Africa
R. J. James
3E Business Consulting
Just about every type of retailer, dealerships included, talk about providing a great Customer Experience. Unfortunately, many talk the talk... but don't walk the walk.
Fortunately, there are still some Sales Professionals that DELIVER a Great Customer Experience and it sounds like you had the benefit of working with one!