It takes about 22 seconds for a mobile landing page to fully load, according to a new study by Google. That might not seem to be a lot of time, but there’s a problem. The same Google study found that 53% of mobile site visitors will leave a page if they have to wait for longer than 3 seconds for it to load.

3 seconds.

That’s not a lot of time.

Shoppers want a fast mobile experience, that’s a given. If there are issues with getting through the site, they’ll leave. So it has become critical to make sure that web experiences are fast. Google shows that more than half of all web traffic comes from mobile, but mobile conversion rates are lower than desktop. This tells us that speed = revenue. Mobile loading takes longer than desktop, so even though more people are seeing your site on mobile, it’s not moving quickly enough to make them want to purchase.

Imagine, if you could speed up your mobile site, what the conversion rates could become.

Google shared this in their recent story, “Last month, in an effort to get a better sense of how Google's advertising partners are doing, we did an analysis of 900,000 mobile ads' landing pages spanning 126 countries.5 That new analysis confirmed our thesis: The majority of mobile sites are slow and bloated with too many elements.”

Google found that auto, retail, and technology sectors have the longest load times on their websites, as well as some of the most bloated pages.

Further research found that 70% of the pages analyzed took at least 7 seven seconds for visual content above the fold to display, and more than 10 seconds for all visual content to show.

Google trained a deep neural network, a computer system modeled on the human brain and nervous system, with a set of bounce rate and conversion data. This neural net found that as a page load time goes from one second to seven seconds, the bounce rate increases 113%. Check out the graphic to learn more.

Simply compressing images and text could be a game changer, making mobile pages smaller and thereby helping them load faster.

So how is your site doing? Test Your Site now to see how you compare, and start figuring out what you can do to improve.

Check out the Google research here.