DrivingSales
NADA 2017 Vendor Insights - Contact At Once
We interviewed many vendors during NADA 2017 to hear what they think is ahead for the auto industry. Check out our interview with Contact At Once where we discuss texting and mobile leads, and how the industry is changing to account for this technology. Check back for more NADA 2017 Vendor Insights!
*The thoughts and opinions expressed by interviewees do not reflect the opinions of DrivingSales. These interviews are purely editorial content and are not sponsored by any party.
DrivingSales
My Dealership Story - Chris Leslie
Meet Chris Leslie from the Heinrich Automotive Group and check out his dealership story. Learn how he fell into the auto industry during a career in newspaper advertisement, hear about his favorite cars, what he likes about the industry, and how he is changing automotive.
Check out Chris's dealerships: Hendersonchevy.com, fairwaychevy.com
See Chris's work: chriskleslie.com
The DrivingSales My Dealership Story series gives people in dealerships around the country the chance to meet others in the industry, learn their story, and see how they are impacting automotive. We are looking for dealers to share their story and show how they got into the car business, and what they are doing to propel it forward. If this sounds like you, sign up today! Email maddy.low@drivingsales.com or comment below to get on our list, and have our next My Dealership Story be about you!
Sign Up For My Dealership Story
4 Comments
Automotive Group
I always thought my office looked a little more lively than that haha
DrivingSales
Seven Things Coming For The Auto Industry
As dealers we sometimes get caught up in the day in and day out of our store. But sometimes, it’s valuable to look into the future and see what’s coming for the industry, and evaluate how we need to prepare. It’s time to see if your dealership is ready for what’s ahead. Here are seven critical areas that will be impacting dealer operations in the next three to five years:
- Hiring and motivating the perfect sales team. Turnover in the industry is still extremely high, even with desires to make changes and lower it. How is your dealership going to change pay structures, company culture, and flexibility to reduce turnover and save money? How is this high turnover hurting the industry and what can you do to help?
- Used vehicle strategy. How will used car sales look in five years? Discussions about the economy and changes in politics all motivate how used vehicle sales will change over time. What is your dealership doing to be on the cusp of these changes?
- Millennials and car buying. Mobile, social media, ride-sharing, these are all major innovations that industry professionals should be considering! Many manufacturers and brands are working extremely hard to stay up with these changes, what is your dealership doing to also compete?
- Fixed ops retooled for competition. Economists’ outlook on softer sales numbers means that fixed ops needs to step up. What is your dealership doing to ensure that numbers will stay profitable even in downward sales years?
- Marketing in a mobile first world. More than half of car buying traffic happens on mobile devices. Does your dealership have a strategy to work with mobile marketing and improve social media? If not, your competitors might be outselling you.
- Overcoming new dealer model threats. Competition for the dealer model is coming from all over; Amazon even announced recently their online car buying website. So what can your dealership do to fight these new models and stay profitable?
- Innovating on customer experience. Customers are expecting more and more when it comes to the car buying experience. Learn about new technologies and see how you can keep a competitive advantage.
In conversations with dealership panels and experts, these are the things we really believe will be impactful in the next year. We want you to have a voice in the industry moving forward, and Presidents Club is the place to do that. Please fill out this survey so we can see what dealerships around the country are doing to prepare for industry changes and advancements, and to give your advice to other dealerships. We need your thoughts to truly change the industry and give everyone a leg up moving forward.
Take Survey Now
Because these seven areas are so critical to the future of dealer operations, the DrivingSales Presidents Club is focusing workshops and discussions on these areas. Everyone has thoughts and opinions about how to handle these challenges, and it’s a great experience to meet with others who are just as invested in the future of the industry as you are. Instead of listening to a speaker talk, you get to debate the topic with other dealers who are successful. This workshop format, structured like 20 Groups, will help your dealership actually tackle individual problems and improve. You won’t just take notes and walk away with a list of things you think you’d like to change; you can walk away with customized ideas for your dealership that you’ve discussed and debated. Learn from other dealers who are facing the same issues and discuss the changes that are coming for the industry all at DrivingSales Presidents Club.
4 Comments
Dealers Marketing Network
Maddy, great article and very focused, BUT I have to disagree that these will be items of concern in 3 to 5 years. These are items that need to be addressed TODAY, here and now.
Auto retailers will have some major hurdles this year. FCA announced they might add 400 new dealers points, as if current Chrysler product dealers don't have enough challenges now. The Cadillac Pinnacle program will put extreme pressure on existing Cadillac dealers and many will not survive. And even after those misguided efforts the Cadillac brand will still not be seen on par with imported competitors. The game has shifted and many dealers aren't even playing in the right stadium.
Performa Media Group
Mark I think you NAILED it with the Cadillac Pinnacle Program. Anytime a disruptive program is launched, either two things will happen. Everyone will jump aboard and launch a competitor version or it will fail. I see only upside to this program for consumers, but have not fully come to grasp how a dealership can make this work.
DrivingSales
Dealer Satisfaction Award Winners
If you're wondering which auto industry vendors are the most popular and best liked, we have the answers for you! The Dealer Satisfaction Awards recognizes the vendors who have the best ratings in the industry, and last night the winners were announced.
Check out the Dealer Satisfaction Award Winners
It's valuable to know what other people in the industry think about different vendors, as it gives you a unique perspective as you are deciding which will be best for your dealership.
As we speak to dealers we learn that different vendors will work, or not work, just depending on dealership size, needs, location, etc. It's so valuable to be able to locate dealers who are in a similar situation as you, and then make decisions based on their thoughts and experiences.
Whether you're talking within your 20 Groups, visiting Vendor Ratings, talking to friends in the industry, or working with vendors individually, we find that dealers can greatly benefit from doing homework on vendors before purchasing.
2 Comments
DealerEProcess
From all the team at DealerEProcess thanks to all the dealers that voted for us top rated website vendor and top rated SEM vendor.
Many thanks to the Driving Sales team for this fantastic system that allows dealers to voice their opinion on what company offers the best automotive services year after year.
DrivingSales
Dominion Dealer Solutions Launches Redesigned Inventory Mobile App for Appraisal Data
Norfolk, VA – January 27, 2017- Dominion Dealer Solutions has released a completely redesigned Inventory Manager App for appraisal data for its Dealer Specialties product line, the leading provider of automotive inventory merchandising for over 20 years. The mobile appraisal application gives dealers access to all of the resources, including book values and competitive intel, needed to make a fast, educated decision that helps them reach profit goals with just a few clicks. The app will be available for automotive dealers nationwide on both iOS and Android devices and contains complete appraisal data.
Dealers who have used the previous version of Dominion’s Inventory Mobile App will notice several changes immediately. In addition to a more user-friendly interface, the app contains simplified fields for gathering customer information, bulk upload and deletion options for appraisal photos, and more than 70% faster photo upload speeds. Vehicle photos have also been removed from the initial appraisal lists on the app. This is a direct result of extensive dealership testing validating that photos on this list were unnecessary to complete an effective appraisal. Additional upgrades for both auction and inventory data will be added after NADA 2017 based on user involvement.
“With vehicle price maintaining its hold as the most essential component for vehicle merchandising, the right components of an appraisal are crucial to the success of any automotive dealership. Our app has been designed to create vehicle evaluations with the potential to reach all profit objectives. We want our dealers to thrive within the buy/sell cycle,” noted Shane Marcum, general manager of inventory solutions for Dominion Dealer Solutions.
Dealers creating vehicle appraisals through Dominion’s Inventory Mobile App have the ability to submit an appraisal for manager approval without leaving a customer’s side. The application has been designed to be intuitive, requiring little or no training for salespeople at the dealership with no lag time.
For more information on the benefits of Dominion Inventory Manager’s improved mobile appraisal application for your automotive dealership, please call 877-421-1040.
###
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.
Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management
757.351.7271
Peyton.hoffman@drivedominion.com
No Comments
DrivingSales
Prime Response Unveils Next Gen Social Media Advertising Capabilities
Equity mining, fixed ops, dynamic retargeting and predictive ads now available for automotive dealers
Norfolk, VA – January 26, 2017- Dominion Dealer Solutions announced today that Prime Response, its award-winning provider of reputation and social media management tools for auto dealers,has launched next gen automotive social ads for fixed ops, dynamic retargeting, predictive advertising, and equity mining.
With Equity Social Ads, dealers have access to the automotive industry’s leading equity engine, DealActivator, combined with Prime Response’s social media management platform. Dealers using DealActivator can generate a list of equity customers who can be targeted on social media with custom ad campaigns. This combination of DMS data, social ROI tracking, Facebook and top partner integrations creates a distinct advantage for dealers using Dominion’s Equity Social Advertising. These ads are fully managed campaigns that reach in-market shoppers in the shopping funnel. Dealers reach local market equity customers through DealActivator’s equity data and Facebook’s hyper-targeting ad options.
In addition to Equity Social Ads, dealers can drive more fixed ops business through Dominion’s Fixed Ops ads, a low-cost channel that extends the dealership’s messaging from email marketing or direct mail marketing into social media. Dominion’s Fixed Ops ads deliver relevant, service-based Facebook advertising to current, conquest, and lost soul customers. This comprehensive strategy drives fixed ops revenue for automotive dealerships by enhancing their success from email and direct mail marketing. Fixed Ops social ads leverage DMS data to drive one-to-one messages for dealers, letting their ads stand out from the competition.
"Prime Response’s Next Gen Social Media not only helps automotive dealerships sell cars through advanced hyper-targeting but also increases bottom-line revenue with improved shopper segmentation. It’s time that dealerships get more personalized on social media, and this is the perfect opportunity for them to embrace the future of digital advertising and get ahead of their competitors," stated Mat Lee, product manager for Prime Response.
For dealers that want to re-engage with online automotive shoppers in a personal and meaningful way, Dominion offers Dynamic Retargeting ads that drive deep-linked VDP traffic by displaying the exact vehicles that shoppers previously viewed even if they didn’t submit a lead. Dealers can retarget unlimited online shoppers at a critical point in the shopping experience, keeping the dealership’s brand and inventory in front of relevant shoppers. With a full Facebook ad integration, Dominion’s Dynamic Retargeting ads dynamically display ad content on each shopper’s Facebook News Feed.
Dealers also have the option of using Predictive Advertising to provide relevant, inventory-based Facebook advertising to in-market or near-market consumers. By leveraging data mining to uncover the traits and profiles of shoppers most likely to buy, dealers reach in-market shoppers with their inventory. With a seamless inventory integration, Predictive Advertising drives relevant traffic to both a dealership’s Vehicle Detail (VDPs) and Search Results Pages (SRPs).
For more information on the benefits of Dominion’s Next Gen Social Media Advertising for your automotive dealership, please call 877-421-1040.
###
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.
Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management
757.351.7271
Peyton.hoffman@drivedominion.com
DrivingSales
DealerSocket to Introduce Four Technology Advances at NADA to Streamline Automotive Retail
SAN CLEMENTE, Calif., Jan. 24, 2017 – DealerSocket, the automotive retail industry’s leading integrated technology platform developer, will be displaying new technologies that improve dealership sales processes at the upcoming National Automobile Dealers Association (NADA) Convention & Expo, Jan. 26–29 in New Orleans. Announcements include:
- Precise Price™ highly accurate and transparent integrated digital retailing tool
- Blackbird™ Demos: DealerSocket’s redesigned and improved technology platform
- Enhanced customer service, supported by Health Check™ and Customer Success Managers
- New Credit Bureau Connection (CBC) and RouteOne CRM integrations
Precise Price™ to deliver most accurate online pricing
DealerSocket is introducing Precise Price, its transparent and accurate digital retailing tool that allows customers to initiate the structure of a deal on a dealer’s website and be fully informed about all costs prior to making a purchase decision. Precise Price promotes customer confidence and trust in every negotiation, factoring in potential cost influencers, such as dealer incentives and fees, F&I and vehicle protections, local taxes, down payment, trade-in evaluations and more.
Precise Price integrates with dealership CRM platforms for a seamless, no-surprises, online-to-store purchase experience and an improved, more efficient sales process by shortening the in-store desking time. Precise Price works in real time, offering true time savings to both dealerships and customers. Precise Price also enables dealers to stay in alignment with the buyers “buying process” as opposed to squeezing them into the dealers “selling process,” improving gross profit, buyer confidence and customer satisfaction.
Blackbird™ – Demo the new DealerSocket platform
DealerSocket will continue its introduction of Blackbird, the redesigned version of its software platform, to further simplify integration of its CRM tools and the dealership and dealership customer user experience. The newly enhanced platform provides a more intuitive and streamlined workflow, offering more customization and easier navigation, allowing sales teams to spend less time performing standard activities in the platform and more time on sales and service.
“DealerSocket listened to its customers—receiving input from more than 70 dealers and user testing feedback—and responded with the development of Blackbird,” said Brad Perry, Founder and CTO of DealerSocket. “We determined the areas where the platform could be improved and completely redesigned the interface for quick access to regularly used tools, so dealers could experience greater efficiencies and savings.”
CSM model streamlines support for DealerSocket technologies
DealerSocket is also introducing an improved customer service model with simplified access to all DealerSocket products and resources via a single point of contact or Customer Success Manager (CSM). To support DealerSocket CSMs, DealerSocket is also introducing a new digital monitoring tool, Health Check™, to proactively assess and alert dealers who are not fully optimizing their CRM platform. Health Check also allows DealerSocket support to proactively see when users need help and training. Dealers will now have much easier access to customer service for real-time answers to questions, support, and immediate assistance for deploying DealerSocket tools.
“The new customer support model allows us to diagnose and compare dealer technology use against competitive benchmarks, while CSMs proactively provide recommendations,” said Darren Harline, VP of Customer Engagement and Partnerships at DealerSocket. “Our customers will no longer need to juggle multiple points of contact with DealerSocket or wait for a quarterly visit to have questions answered or learn how to improve use of the tools. Every DealerSocket CSM has quick access to the full resources and expertise of our team.”
Reliable credit report and compliance solutions now fully integrated with DealerSocket
DealerSocket has partnered with Credit Bureau Connection (CBC) and introduced a newly enhanced integration with RouteOne to offer efficient, complete credit solutions directly through the DealerSocket platform:
- Credit Bureau Connection offers fast, reliable and complete credit report and compliance solutions. Whether dealerships are seeking to prequalify applicants or capture leads, sales teams can receive electronic credit reports from Experian, TransUnion and Equifax (individually, or all at once). The tool also grants ease of mind to dealerships, providing extra compliance protection with the Red Flags Indicator to visually identify potential identity fraud situations.
- DealerSocket’s newly enhanced integration with RouteOne allows two-way data synchronization between DealerSocket CRM and RouteOne, increasing end-user workflow efficiency, improved data accuracy and greater transparency between deals in each system.
Dealers can now instantly send CRM sales opportunities that include a customer’s full credit application, vehicle of interest and trade-in vehicle to RouteOne’s credit application decision engine. Once credit decisions are determined in RouteOne, they are instantly returned to DealerSocket’s CRM to help sales teams more efficiently communicate with customers.
In addition, customer records including online credit applications that are captured in RouteOne can be sent back to DealerSocket’s CRM for proper customer follow up. This saves time for dealer customers, improves the buying experience and reduces the chance of customer information getting lost.
To learn more about DealerSocket’s new technologies or to schedule a product demo at NADA, stop by Booth #937 or #1137 or visit nada.dealersocket.com.
About DealerSocket
DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, data mining, and inventory management solutions. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 people, and serves 11,000 dealerships and 300,000 active users in the United States, Canada and Australia. DealerSocket's advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic road maps that help dealers optimize processes and operate more profitably. Visit DealerSocket.com for more information.
No Comments
DrivingSales
LotLinx Launches New Digital Marketing Platform TURN
CHICAGO, Jan. 26, 2017 /PRNewswire/ -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use interface. LotLinx Turn simplifies the marketing process for dealers, cutting through the noise by delivering the right cars to the right shoppers at the right time to ultimately move inventory faster.
A comprehensive marketing solution, this cohesive platform is built to drive online engagement that leads to on-lot visits, and helps dealers sell their inventory faster. With LotLinx TURN, dealers can:
- Analyze their inventory for insights and opportunities.
- Create campaigns to reach interested consumers.
- Optimize their digital media spend to deliver maximum return.
- Receive transparent performance reporting that shows the business results from campaign activity.
"Most dealers I talk to have an "Oh Wow" moment when they first see LotLinx Turn," said LotLinx founder Len Short. "By providing dealers with visibility into their marketing success on a VIN by VIN basis, we're able to drive better campaign targeting and optimization, resulting in faster, more cost-effective sales. With modern marketing so dependent on building engagement, we're honored to be in a position to help dealers reach their engaged shoppers."
"I'm done buying low quality leads," added Lindsay Shaker of Lindsay KIA. "With LotLinx, I can alter my marketing spend to directly correspond with the cars I need to move at the moment. I don't have to guess anymore, I can see my digital marketing working for me in real time."
Said digital marketing expert Brian Pasch, founder of PCG Companies and author of "Swimming with Digital Sharks", "I'm impressed by the LotLinx focus on providing a clear view for car dealers into what works and what doesn't. Now, dealers can be empowered knowing which VDPs are lacking engagement and how they can adjust their marketing spend accordingly – saving a lot of money and time in the long run."
LotLinx announced the launch of LotLinx Turn to an audience of leading dealers, automotive executives and trade media at the annual National Auto Dealer Association's Conference and Expo in New Orleans.
About LotLinx:
LotLinx is an award-winning digital retailing technology company, developed specifically to advantage dealers. Using our platform, LotLinx can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.
SOURCE LotLinx
Related Links
No Comments
DrivingSales
Spireon Unveils Kahu, the First Connected Car Solution Specifically Designed for Dealerships
IRVINE, Calif.--(BUSINESS WIRE)--Spireon Inc., the leader in aftermarket telematics solutions for risk management and business optimization, will introduce its latest connected car solution - Kahu™ - at the National Automobile Dealers Association (NADA) Convention & Expo in New Orleans. Kahu is designed for dealers, providing streamlined lot management while delivering a new finance and insurance (F&I) profit center by offering consumers a modern location tracking and stolen vehicle recovery service. Additionally, Kahu empowers dealers to grow service retention with car buyers by providing accurate vehicle data for proactive maintenance reminders that can improve vehicle health and keep vehicles within warranty.
SPIREON UNVEILS KAHU, THE FIRST CONNECTED CAR SOLUTION SPECIFICALLY DESIGNED FOR DEALERSHIPS
“New car dealer margins have been flat for several years, driving a need to create new revenue and profit opportunities,” said Kevin Weiss, CEO at Spireon. “Connected cars are changing the industry, but dealers are receiving little value from this shift. Kahu changes that dynamic, giving dealers the tools they need before, during and after the sale to grow profits and benefit from the connected car revolution.”
Kahu includes an aftermarket GPS device and mobile apps for both dealers and their customers. The solution provides these features and benefits to dealers:
- Lot Management — Dealers can easily manage inventory, track specific vehicle location, and see low battery indicators using a mobile phone or tablet, streamlining operations and creating a better buying experience for consumers. Virtual geofences and after-hours alerts allow dealers to identify and recover stolen vehicles within minutes.
- F&I Profit Center — Kahu offers dealers a high value add-on for consumers who seek peace of mind with a next generation vehicle recovery service and an arsenal of easy-to-use mobile features. From 24/7 vehicle location visibility, so consumers can track their vehicle and family at all times, to smart alerts for speeding and low battery, Kahu is an attractive add-on that safeguards consumers while driving dealer profit.
- Customer Loyalty — Kahu uses GPS-based mileage tracking to improve the accuracy of service reminders and increase service retention. Consumers benefit by being able to maximize warranty protection and ensure recommended service intervals are maintained.
“Our partnership with Spireon has paid for itself tenfold,” stated Spireon customer Jon Hansen, General Sales Manager, Burien Nissan. “Being able to offer a product that I find value in to our customers and making it a revenue generator for the dealership is really big for us. I would absolutely recommend Spireon to other dealerships.”
Spireon’s aftermarket GPS devices are installed on more than 3.5 million vehicles and offered by 14,000 dealerships across North America. With Kahu, car dealers and consumers now have access to state-of-the-art mobile location services, which protect their vehicle assets and can lead to reduced insurance premiums.
Kahu is already installed with a select group of early adopter customers, and will be generally available in the second quarter of 2017.
To learn more about Kahu at NADA please visit Spireon’s booth, #4309 in Hall E, or schedule a meeting at http://www.spireon.com/nada2017/.
About Spireon
Spireon, Inc. is the industry’s leading open connected vehicle company, providing businesses and consumers with powerful Big Data insights to track, manage and protect their most valuable assets. The award-winning Spireon NSpire open platform delivers rich information from any GPS connected vehicle or asset, converting that information into actionable insight. Headquartered in Irvine, CA, Spireon’s open connected vehicle platform now supports more than three million active subscribers across the company’s growing suite of product offerings for new and used car dealers, lenders and financial institutions, rental car agencies, insurers, consumers, and fleet, trailer and asset management companies.
No Comments
DrivingSales
Dominion Dealer Solutions Unveils Omni-Channel Digital Solution
Norfolk, VA – January 24, 2017- Dominion Dealer Solutions announced today the launch of an omni-channel digital solution to drive both traffic and revenue for a dealer’s fixed operations.
Dealers now enjoy consistency in fixed operations data content, messaging and reporting across Dominion’s email marketing, direct mail marketing, search, social advertising, and reputation management solutions. In addition to omni-channel digital solutions, Dominion offers a dedicated, single point-of-contact for all of their dealers’ fixed operations campaigns. With the addition of a Fixed Operations module on the Dominion Digital Dashboard, dealers receive comprehensive reporting on all digital data within a single dashboard. Dealers can expect reduced costs, experience higher traffic, drive ROs and revenue per RO, and build deeper customer loyalty through Dominion’s omni-channel digital solutions.
"As the automotive industry shifts heading into 2017, we recognize the unique opportunities presented to dealers in their Fixed Ops departments. With this in mind, we have built specific digital marketing components into our existing products to provide complete support for dealership fixed operations campaigns,” noted Nicole Case, general manager for Dominion Digital Marketing.
Dominion’s omni-channel digital solutions are independent of PMA restrictions and fill in the gaps left by OEM marketing campaigns. Across the omni-channel offering, each digital solution provides consistent branding, messaging and reporting that dealers require to build a trusted brand and make critical business decisions.
For more information on the benefits of Dominion’s Omni-Channel Digital Solutions for your automotive dealership or to schedule a demo, please call 877-421-1040.
###
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.
Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management
757.351.7271
Peyton.hoffman@drivedominion.com
No Comments
No Comments