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Marissa Marazzi

Marissa Marazzi digital marketing

Marissa Marazzi Blog Posts

Should Your Dealership Internally Manage Your SEM and AdWords Strategy?

Should Your Dealership Internally Manage Your SEM and AdWords Strategy?

There’s a lot of talk about SEM, PPC, SEO and AdWords... 1. What is the difference between them? 2. Which will be the best fit for your digital…

10 Thoughts Millennials Have When Searching for a Car Online

10 Thoughts Millennials Have When Searching for a Car Online

Hello, I’m a millennial looking to buy a new car. Right now my millennial generation is quickly becoming some of the world’s primary consume…

Amazon Launches Massive Virtual Showroom "Vehicles"

Amazon Launches Massive Virtual Showroom "Vehicles"

Adam Goetsch, director of Amazon Automotive, said the purpose of the new site is to "support customers during one of the most important, research-intensive…

Google Launches Price Extensions for Mobile Text Ads

Google Launches Price Extensions for Mobile Text Ads

This new feature gives a dealership the ability to include pricing and payments on specific vehicle models which display directly on the Google's Search En…

Google Announces: Expanded Text Ads

Google Announces: Expanded Text Ads

The shift to mobile is no longer happening, or will happen - the shift to mobile has happened.  Google continues to innovate the digital advertisin…

5 Steps to Capitalize on Pokemon Go [+ Social Media Content Ideas]

5 Steps to Capitalize on Pokemon Go [+ Social Media Content Ideas]

Love it or hate it, Pokémon Go is THE biggest mainstream Augmented Reality Game to date, period. If you want to win in the game of business you…

Google Announces: “Rev Up the Car Shopping Experience with Automotive Ads”

Google Announces: “Rev Up the Car Shopping Experience with Automotive Ads”

On March 30, Google announced it’s release of mobile Model Automotive Ads and Dealer Automotive Ads. In the announcement …

Capture Local Searches Using AdWords Keywords in Two Steps

Capture Local Searches Using AdWords Keywords in Two Steps

In today’s connected age, potential customers are searching information about the dealership online before they even set foot into a showroom. This i…

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