Dogs are Man’s best friend.  They get excited when we come home, they want to hang out with us, run along a path, and play fetch.  When we are watching football games on Sunday, who is on the sofa right next to us?  Yep, your dog is right there sharing your chips and burgers (unless your significant other calls first dibs).

Dogs can be trained to do difficult or fun tasks and tricks like rollover or play dead, but they are horrible at math.  They can’t even add 2 + 2. Sure we could force them to watch videos about math on YouTube, but somehow I don’t think it will do any good.  You could spend lots of time, money and effort to teach a dog simple arithmetic but at the end of the day, it ain’t happening.

If you read this far, you fell for the “clickbait”.   You know it’s those curious, annoying, or engaging website stories with an enticing, lurid, or questionable headline.  They fall under the category of sponsored stories or content. 

One featured a photo of Korie Robertson, the wife of Duck Dynasty star Willie Robertson.  The headline was, “Duck Dynasty wife makes no apology for online photo”. Of course, curious voyeurs wanted to see how or if she was misbehaving; but turns out she just posted a photo of herself on Instagram with no makeup.  Shocking, I know!  Why do we fall for these?  We know they are a big time waster and designed to push lots of ads to us before we get to see how Brooke Shields has aged over the years.

Regardless of the reason a good portion of them draw traffic.  If that’s the case why aren’t more dealers using this strategy to bring more folks to their websites.  Instead of standard vehicle price ads, lets get creative in drawng more traffic to dealer websites and highlight the majority of good dealers out there that offer a wonderful buying and service experience.   Also be careful when using these tactics as Facebook is implementing a process to block many of them. 

We love helping dealers so I asked our marketing team to come up with just a few ideas to prime the creative pump for dealers and their digital marketing companies.  Remember if you want to stand out in the market, do something different. 

These ads are samples and are not representative of actual ads by these dealers and are not meant to infer any business relationship with these dealers.