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Jared Hamilton
From: Jared Hamilton
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Mark Rask

Mark Rask Digital Marketing manager

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Comminity events.....how important are they?

Both of our Our dealerships have always been somewhat active in our local community. We do lots of things at the stores that raise money for local charities. At one of our stores we do a yearly drive that raises money for a local food pantry. Each employee has the chance to put money in to an account and the owner will match it at the end of the year. At the other store we use the same concept but the funds are give to a local toys for tots program.  We have given them several large checks throughout the years.

 We also participate in a lot of community events that are away from the dealerships. We participate in a lot of charity 5ks , Cancer awareness events and a world of other types. We do make sure that anything that we sponsor we are able to have someone at the event.

 We feel that our efforts have been a success. This is however extremely hard to measure! Our Facebook audience has grown a lot and I can tell you of several people that we have sold cars too that we met at an event.

 This a link to a landing page that we created to hilite some of the  events that our Hyundai store has been involved with.

http://www.allenturnerhyundai.com/Community-Involvement

 

This is one to the chevy page

https://www.allenturnerchevrolet.com/Community-Involvement

 

 

 

Sherri Riggs

Mark this a great idea! I think more dealerships should do stuff like this. Getting involved with your community is under-rated!

Kelly Kleinman

Sherri Riggs working overtime minutes before LDW begins, moderating as if its 9 AM Monday morning, impressive! Mark, how about a dealer sponsored tailgate BBQ opening day at the local park for the NCAA or NFL and proceeds minus costs go to the local community?  How about Halloween parties for local kids, celebrity car washes, etc. etc. I'm 18 mins from punching out and I'm feeling the rush.

Amanda Gordon

I this is huge. involvement in the community should be an integral part of your model. It's not how much you take, it's how much you give. 

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