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Jared Hamilton
From: Jared Hamilton
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mark rask

mark rask Digital marketing manager

mark rask Blog Posts

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016   For me this was the best Driving Sales Executive Summit to date. I have never networked as much as I …

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

bdc performance improvement

bdc performance improvement

I am looking for some new ideas on how to improve the performance of my bdc associates. I have two sales Business development teams and two service bdc tea…

Email campaigns

Email campaigns

I am the digital marketing/bdc manager at a Hyundai and a Chevrolet store. They are two seperate stores.  We do a lot of e mail marketing at both …

Digital KPIs ....what do you measure?

Digital KPIs ....what do you measure?

At our last Internet 20 Group meeting, we got in to a lengthy discussion as to what each of us should be using to measure various digital marketing campaig…

bdc.....what more can I do to help?

bdc.....what more can I do to help?

We have a bdc department for our Hyundai store and our Chevy store. At our Hyundai store we have 3 sales bdc reps and two service bdc reps. We are rece…

Hyundai Dealer Rater Dealer of the Year

Hyundai Dealer Rater Dealer of the Year

We were recently awarded Hyundai Dealer Rater's Dealer of the Year for the U.S. and Florida. We also won the award for Florida last year.…

Digital Vendor Accountability

Digital Vendor Accountability

  I manage our relationship with several of our digital vendors. For many years we did not really do very much at the dealership to hold them accountable…

Cars.com vs. Autotrader

Cars.com vs. Autotrader

We have two franchise dealerships in Florida. A Hyundai store that has been open for some time and a Chevrolet store store that the owner has had for a yea…

DrivingSales Executive Summit...Success!

DrivingSales Executive Summit...Success!

Here is an overview of this years driving sales executive summit. I feel that this year’s conference was a huge success. It was extremely well organize…

Community events= Grass roots advertising

Community events= Grass roots advertising

Our dealership has always been somewhat active in our local community events. We have always supported local charities. we made a decision a year ago to …

Chevrolet Internet close rates

Chevrolet Internet close rates

 Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are clos…

Digital Marketing Journey....What's Next?

Digital Marketing Journey....What's Next?

We have a Hyundai store that has been in business for quite some time. We have always had a straight talk branding message in our advertising efforts. We…

Internet data.....what is the most important metric?

Internet data.....what is the most important metric?

I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. I…

Does Social Media Really Sell Things?

Does Social Media Really Sell Things?

For some time now our industry ha put a lot of focus on social media. We have quite a few different types of things that we promote and post on social …

DrivingSales Presidents Club

DrivingSales Presidents Club

I recently had the oppurtunity to attend the DrivingSales Presidents Club again this year. While it is geared towards general mangers and dealer principal…

Reviews...how much do they really help

Reviews...how much do they really help

We are really pushing to get reviews on the sales side. We use Dealerrater and also push people to do reviews on Google +. We average about ten a week. We…

Business development center requirements

Business development center requirements

We puchased a Chevrolet store last August. We have just put a BDC department together for that store. We have had a BDC department for 4 years in our Hyun…

Disaster recovery plan

Disaster recovery plan

This past year we had a catastrophic flood in our city. The devastation around the city was huge. Thankfullly not many people were physicaly hurt....lots …

BDC pay plans

BDC pay plans

We have what I feel is a pretty agressive BDC pay plan for our sales and service BDC departments. I have seperate teams working in these roles. The sales …

BDC metrics

BDC metrics

We have a Business development center that has 5 sales business development reps and 2 service reps. I measure the reps with certain metrics. For the sa…

Driving sales executive summit ....what did you think?

Driving sales executive summit ....what did you think?

I just attended my 3rd driving sales executive summit. This was by far the best one yet. We had a chance to learn from some of the best internet marketing …

Grass roots advertising

Grass roots advertising

This year we decided as a dealership to become more involved in events in the community. We came up with a budget for this and jumped in! We are sponsori…

Autotrader vs. Cars.com

Autotrader vs. Cars.com

Currently we use both AutoTrader and Cars.com. We have used them both for quite some time. The measurement that we use for them is cost per vehicle detail …

Bdc.....are we doing it correctly?

Bdc.....are we doing it correctly?

 We have an inhouse BDC at our dealership. The bdc sales reps are responsible for taking all of the inbound sales calls. They also do followup on the fres…

Social media.....what should we do?

Social media.....what should we do?

  We are trying to break in to the social media world. We have hired a person in house to handle our social media efforts. Currently we are posting pictu…

DrivingSales Presidents Club

DrivingSales Presidents Club

I recently had the opportunity to attend the driving sales presidents club in New York. When my boss asked me to attend I thought it was going to be a bit …

Google plus changes....good or bad?

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your…

Internet 20 group....pro's and con's

Internet 20 group....pro's and con's

I joined an internet 20 group two years ago. It has taken some time for our data to start making sense but we have made a lot of headway in that area. We…

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