Mark Rask

Company: Kelley Buick Gmc

Mark Rask

Kelley Buick Gmc

Feb 2, 2019

Service smarts marketing

Currently in our service bdc we have several types of things that we do each day from a marketing standpoint. 

The absolute main task that the bdc reps have is taking inbound service appointment calls and scheduling them for an appointment. This is so important for us to get right. It controls the flow of our shop. 

In the down time  we then start doing thank you calls and confirmation calls for upcoming appointments. 

So now we are moving in to making outbound calls for retention.....Most of the data that we are using for this comes off of service smarts for both Hyundai and Chevrolet. There is an amazing amount of data that is there. We really do well with these lists. 

My question is do any of you guy have any words of wisdom for using service smarts for this?

Mark Rask

Kelley Buick Gmc

Digital Marketing manager

1030

1 Comment

harold cochran

Cochran&Associates

Mar 3, 2019  

Yes, setup a priority list for contacting, customers, via,  :

*New (first time customer for oil change ) * Customers who have not been in the dealership for 90 days or more * Declined Service customers ( 25% market close rate) *Recall customers,  * - create outbound scale compensation on outbound appointments made for up to 120 on month basis with a 95% show rate.  If any questions or clarity on expected results to hesitate to reach out.  

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