Digital marketing sure has changed a lot in the last few years......I can remember when we would really watch your click though rates.....Obviously there a lot more platforms that you can use today in digital marketing. But what are the main kpi's that you are watching now? Most of our marketing efforts are in pad search or on social platforms.....So we are starting to look more and more at REAL engagement. On fb we are trying to get more conversations started than just likes. Same with our google my business page.