Currently in our service bdc we have several types of things that we do each day from a marketing standpoint. 

The absolute main task that the bdc reps have is taking inbound service appointment calls and scheduling them for an appointment. This is so important for us to get right. It controls the flow of our shop. 

In the down time  we then start doing thank you calls and confirmation calls for upcoming appointments. 

So now we are moving in to making outbound calls for retention.....Most of the data that we are using for this comes off of service smarts for both Hyundai and Chevrolet. There is an amazing amount of data that is there. We really do well with these lists. 

My question is do any of you guy have any words of wisdom for using service smarts for this?

We have a hyundai store in Pensacola fl.We also have a preowned dealership  about a block down the road. We have always had our service department located at the hyundai store. Within the last year or so we have opened up a service department at the pre owned building. At first we were mainly doing internal work at that store. We are now at a point where we need to start putting more customer pay work in to that store. So we are attempting to get everyone that buys a car out of that sore to come back to that store for the first oil change that we give them . We are also calling people from the bdc department that havent been in in a while. Do you guys have any ideas on anything else that i can do to help this struggling department?

 Last year we tried the tough task of digital marketing for service. This was at a Hyundai and a Chevrolet franchise. We tried several pay per click campaigns at first. At the beginning these got a little bit of traction but not a lot. We tried several different campaigns with very little positive results. We then tried a few e mail campaigns. We had some success with these but not a ton. The success that we did have was with our existing clients. This was a little short lived though. It was nos very labor intensive to build these campaigns in the crm and the lists were hugely hit or miss. So then we decided to try social. At first we just did blind boosted posts that were not successful. We then started taking our customers and making targeted face book posts to them We would go in to service smarts and download the lists that were in targeted categories. This worked real well and we were able to measure it. The roi was great!

 I would suggest that dealers that are wanting to market for service from a service standpoint use this method!