Last year we tried the tough task of digital marketing for service. This was at a Hyundai and a Chevrolet franchise. We tried several pay per click campaigns at first. At the beginning these got a little bit of traction but not a lot. We tried several different campaigns with very little positive results. We then tried a few e mail campaigns. We had some success with these but not a ton. The success that we did have was with our existing clients. This was a little short lived though. It was nos very labor intensive to build these campaigns in the crm and the lists were hugely hit or miss. So then we decided to try social. At first we just did blind boosted posts that were not successful. We then started taking our customers and making targeted face book posts to them We would go in to service smarts and download the lists that were in targeted categories. This worked real well and we were able to measure it. The roi was great!

 I would suggest that dealers that are wanting to market for service from a service standpoint use this method!