These are the types of things that we are currently doing within our digital marketing strategy at the dealership. Please take a look and let me know if there are any new(or old) avenues that I am missing

Google and bing

In this space we currently still  do a lot of pay per click. We mainly use this strategy towards our new car sales. We keep several campaigns running for each site each  month.  A couple of the campaigns we will change each month and target certain things or areas with them. We also do some retargeting to gmail e mail addresses. (very little)

You tube

We are continuously adding new content to our you tube page. We use this in marketing efforts across all of the platforms.

Face book

We have been doing quite a lot on this platform. We will run a different local awareness ad each weekend. We also are trying some new lead generation campaigns as well. We also do some con questing here as well.

I feel like we are doing pretty good in the avenues listed above. I am hoping you guys will chime in and give me some ideas to use on some of the other platforms out there. (snap chat etc)