Driving Sales Executive Summit 2016

For me this was the best Driving Sales Executive Summit to date. I have never networked as much as I did at this conference. The industry's top leaders were definitely there!

Day One

On Sunday morning a group of us actually cycled in Red Rock Canyon. The people that I met on this ride are all industry leaders that I am super glad that I met! A huge thanks to Gary May with Interactive Marketing and Consulting Services for putting this on. Getting contacts like this is so valuable to me.

Jared Hamilton opened up the conference with a great speech! He talked a lot about how the automotive industry has actually become a forerunner in the digital marketing world.

Dan Zarella spoke next….the social media marketing info that he spoke about will be a great help to my dealership.

We then had the best idea sessions. While all of them were great I especially liked the one on the community calendar. This is a way for any dealership out there to get themselves known in the community by doing the right thing. I really liked the way that they asked for feedback from employees on which charities to take on and help.

My favorite breakout of that day was secrets to building a top performing service BDC. I have a pretty good BDC at the dealership currently. This session certainly gave me some improvement ideas.

The day ended with John Boudreau giving a keynote speech

Day Two

Day 2 was extremely crazy! We had breakout sessions and keynote speeches that were full of data and knowledge. Jared started off with his keynote speech which was very insightful and inspiring. He spoke about how we need to cut turnover. He presented a training path that they have tried with some dealers. It has actually cut turnover quite a bit at those stores.

My favorite breakout session of the whole conference was held that day. It was called “Digital Isn’t Driving Fixed Ops Revenue - Phone Calls Are." It reminded me of how important it is to handle every customer call properly. Casey Jenkins did a great job as a presenter. I especially liked the “tips” that she left us with.

I also had a chance to see Joe Chura’s presentation later in the week at my twenty-group meeting. (Cutting edge practices to combine PPC, SEO, mobile social into onsite website strategy) This was awesome as well.

Day Three

Day three was equally as rewarding as the others. The breakout session connecting the dots from online to in-store was very good. Of course Jared’s closing remarks were good as well.

Over all this was a great conference for me. It was great to be able to learn from the industry leaders. I strongly recommend it! I also that recommend that you try to check the videos of the breakouts when they are available.