Kelley Buick Gmc
How do you allocate your marketing budget?
I recently had a dealer ask me how they should allocate the marketing budget that they have. I think that the percentages of the budget spend are going to differ some what by region. At the dealership that I was at we were moving more and more of a pct to digital vs traditional.......we were prob 50/ 50 on the split with a goal of moving to 70/30 with 70 going to digital.
So that brings up the question of how do we split the digital budget up......Obviously the majority of it goes towards google for both seo and sem. I would also throw a healthy portion at social. Then I would put the rest on bing and you tube!
Do you think that I have missed anything?
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2 Comments
Amanda Gordon
Self
Great ideas Mark. Appreciate the info!
Carol Forden
Outsell Digital Marketing
I think you missed content, content lives on long, content continues to drive traffic long after an ad has run.
Content marketing when done right drives in qualified leads builds customer loyalty and drives website visits.
This is an area that many dealerships miss and one that with minimal investment returns 10x plus. The ROI is higher than PPC or social ads and the content can be repurposed in a multiple of ways to increase the ROI.