We were recently awarded Hyundai Dealer Rater's Dealer of the Year for the U.S. and Florida. We also won the award for Florida last year. This is something we worked really hard at all year. We were able to get the whole dealership involved by going over the goal at every sales meeting....especially in the last two months of the year. We shared the reviews that we received each week in our weekly sales meetings. We also shared where we were at in relation to our goal. We originally were trying to win Florida again, but ended up getting the award for the U.S. Not only does this help with our image in the customers eyes, but it is a great team bulding exercise as well.

One may ask what value does this have for us? Well the SEO value alone has helped in a big way. We also are able to bring this up in our traditional advertising as well. We felt that while it is good to get reviews in all areas that maybe we should put an emphasis on one platform and be the best. We have also been able to show our sales staff how they can leverage this to brand themselves. We have one salesperson who is really old school, but bought in to the review process. He actually has had several customers come in and ask for him because of seeing his reviews! He has created his own brand! Take a look at how he shows up when you Google his name.

https://www.google.com/#q=Roger+spadaro+pensacola