Kelley Buick Gmc
Key takeaways from the NADA convention
We attended the nada convention this year in New Orleans. This was one of the best conventions that I have attended. We took four people from the dealership to the convention. We went to the convention with a long list of things to accomplish. We made us a list of vendors to see and workshops to attend. Having this mapped out made us a lot more productive. I can't imagine attending this conference without that type of plan.
The workshops were very organized and I got a lot out of them. On Thursday I attended a round table discussion on digital marketing for service. It was nice talking to my peers about this. I came away from this with several things that i am implementing at the dealership. I also saw the session that Jared Hamilton did on Human capital management. I can't wait to get that going at our store. On Friday I saw a session that Joni Stuker did on having a blended bdc. This knocked my socks off.
On Friday and Saturday I visited many vendor booths between the workshop sessions. We were able to look at a lot of the new technology. It was nice to be able to compare all of the products that we were looking at in one convention hall. We came away with a few new products.
One of my favorite things at the convention was The modern dealership display that nada put together with a few vendors. I think the kiosk's were my favorite part of that.
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