Mark Rask

Company: Kelley Buick Gmc

Mark Rask

Kelley Buick Gmc

Feb 2, 2017

Key takeaways from the NADA convention

 We attended the nada convention this year in New Orleans. This was one of the best conventions that I have attended. We took four people from the dealership to the convention. We went to the convention with a long list of things to accomplish. We made us a list of vendors to see and workshops to attend. Having this mapped out made us a lot more productive. I can't imagine attending this conference without that type of plan. 

 The workshops were very organized and I got a lot out of them. On Thursday I attended a round table discussion on digital marketing for service. It was nice talking to my peers about this. I came away from this with several things that i am implementing at the dealership. I also saw the session that Jared Hamilton did on Human capital management. I can't wait to get that going at our store. On Friday I saw a session that Joni Stuker did on having a blended bdc. This knocked my socks off. 

 On Friday and Saturday I visited many vendor booths between the workshop sessions. We were able to look at a lot of the new technology. It was nice to be able to compare all of the products that we were looking at in one convention hall. We came away with a few new products. 

 One of my favorite things at the convention was The modern dealership display that nada put together with a few vendors. I think the kiosk's were my favorite part of that. 

 

 

Mark Rask

Kelley Buick Gmc

Digital Marketing manager

1641

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