We have a Hyundai and a Chevrolet Store. Both of them are on different sites. We have had on line buying tools on them for quite some time. They are used by the consumer a very small amount. The one on the Hyundai site is a cdk tool called connected store. The one on the Chevrolet site is called shop click and drive. 

 We dont really push any marketing to these tools. We just kind of rely on people to see them when they are on the websites. The tools are also mediocre at best. I have looked at a bunch of other tools that are "nicer and easier to use for the client". The best one I have seen is Online shopper from Dealer Inspire....Roadster also seems to work well.

So my question for the community is should I try marketing more to get people there for that online buying reason or try to get better tools....or do you think that the consumer is just not ready for this?