At the dealership and in my old twenty group we would look at a ton of website data on a day to day basis. However we seemed to always end up in a discussion regarding trying to figure out which data was really relevant. Actually we spent to much time on this!

 I am purely speaking from the experiences that I had at the dealership and within my twenty group. We would spend tons of time just discussing things such as bounce rate, page views etc.

 While I think that all of these things are important I also think that each dealer should take a long at their website and pick the key performance indicators that are important to them. For instance my hot buttons were Number of visits , conversions and bounce rate.

 What are your most important things to measure?