Appointment of key marketing and sales execs, Robin Schweitzer and Bill Bauwens, adds 35+ years of sales and marketing expertise to leading call management company
 
Westlake Village, CA – May 12, 2016 – CallSource today announced the appointment of two veteran sales and marketing executives to its management team. Robin Schweitzer brings a 20-year record of marketing success to her role as Marketing Director for the company; Bill Bauwens adds over 15 years of strategic and measurable sales expertise to the company’s automotive division as National Sales Manager, Auto.

“We are pleased to welcome Robin and Bill to our team and look forward to the many ways they will help us continue our growth as a leading call management company for the automotive, health care and home services industries,” said Elliot Leiboff, Chief Strategy Officer of CallSource. “They will be instrumental in expanding our footprint as the only call management company with a United States Patent for tracking, analyzing, and, crucially, training sales staff to better handle inbound phone leads.”

Schweitzer is an award-winning marketer with an extensive background in results-driven direct and digital marketing. Prior to CallSource, Schweitzer consulted on digital marketing for YP and Taproot and was VP, Client Marketing at Valassis, a national marketing and media company, where her accounts included McDonalds, Starbucks and AT&T. “CallSource’s entrepreneurial spirit and commitment to customer success are inspiring,” says Schweitzer. “I look forward to working within its people-focused culture which clearly breeds passion and commitment to results.”

Previously, Bauwens was Vice President, Sales and Marketing at Santa Barbara-based Neovia where he increased sales by $500K in his first nine months and developed strategic sales and marketing initiatives that drove 90% ROI.
“CallSource, a leader in its space, empowers its management team to be on the cutting edge of technology and product development,” said Bauwens. “I look forward to being part of this strategic team as we take this exciting company to the next level of innovation.”

About CallSource
CallSource, providers of award-winning solutions to help businesses track, analyze and improve incoming call performance, has tracked more than a billion calls since 1991. For over 25 years, CallSource’s award-winning solutions have gone far beyond call tracking to providing marketing insight, including cost-per-lead analysis and sales conversion percentages, training and coaching solutions to improve phone skills, and tools that enable businesses to recapture mishandled sales opportunities. Based in Westlake Village, Calif., CallSource recently received a patent for its Sales Performance Management (SPM) system, which combines the actionable data of its call analytics, performance analysis, advisory services, and online and phone training/coaching from seasoned sales professionals. CallSource serves multiple industries including automotive, home services and healthcare, as well as numerous franchise businesses. Visit callsource.com.
 
Media Relations: 
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com 
Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com 
 

Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.

So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.

Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55 years old or older than people who typically get service at independent garages and service chains, the survey found.

Many independent garages specialize in vehicles on their second and third owners, who often are younger than new-car buyers. And the old vehicles frequently need more repairs than new vehicles.

The survey, of 4,000 random adults who had vehicles serviced in 2011, also looked at average annual spending by customers who were highly loyal to dealerships, independent garages or service chains. The 2011 figures: independent garages, $1,191; service chains, $1,178; dealerships, $1,105.

Loyalists of the service chains spend more even though dealership loyalists tend to be wealthier, more diligent in sticking to recommended service schedules and less sensitive to the price of service, Martinez said.

"The aftermarket chains are doing a better job of taking money away from dealers than dealers are taking money away from them."

You can reach David Barkholz at dbarkholz@crain.com.

Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.

So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.

Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55 years old or older than people who typically get service at independent garages and service chains, the survey found.

Many independent garages specialize in vehicles on their second and third owners, who often are younger than new-car buyers. And the old vehicles frequently need more repairs than new vehicles.

The survey, of 4,000 random adults who had vehicles serviced in 2011, also looked at average annual spending by customers who were highly loyal to dealerships, independent garages or service chains. The 2011 figures: independent garages, $1,191; service chains, $1,178; dealerships, $1,105.

Loyalists of the service chains spend more even though dealership loyalists tend to be wealthier, more diligent in sticking to recommended service schedules and less sensitive to the price of service, Martinez said.

"The aftermarket chains are doing a better job of taking money away from dealers than dealers are taking money away from them."

You can reach David Barkholz at dbarkholz@crain.com.