Grapevine, Texas, February 3, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) provider for automobile dealers nationwide, today announced the appointment of Shayne Forsyth as Vice President of Marketing. DealerBuilt is a high-growth technology company providing dealers a scalable, highly flexible DMS platform that empowers delivery of a modern consumer experience. Forsyth will be responsible for leading DealerBuilt’s marketing organization, including strategy development, product marketing, communications, demand generation, and branding.

In March 2019, DealerBuilt partnered with Parker Gale to further its growth and innovation in the automotive industry. The capital investment is enabling DealerBuilt to expand its reach, create the structure necessary for continued growth and more rapidly bring to market solutions leading dealerships require. Forsyth is one of a handful of select new hires that are part of this strategy.

Forsyth, an innovative marketing leader, brings over fifteen years of experience with fast-growing business- to- business companies, ranging from start-ups to publicly traded organizations, with both domestic and global footprints.

Commenting on why he chose to join DealerBuilt, Forsyth stated, “After meeting with CEO Mike Trasatti, the executive team, and Parker Gale, I was thrilled to join DealerBuilt at a key point in the company’s evolution. With such great momentum behind the organization, I am excited to roll up my sleeves and help ensure that DealerBuilt’s innovative DMS is prioritized in the minds of automobile dealerships.”

Prior to DealerBuilt, Forsyth served as Director of Marketing Communications for Veriforce, a Texas-based company that offers integrated SaaS-based compliance software used by leading organizations to enhance workforce and community safety. Forsyth directed the company’s marketing strategy, responsible for marketing communications, product marketing, demand generation, events, and creative services. In May 2019, the company was subsequently acquired by Thoma Bravo, a leading private equity investment firm focused on software and technology-enabled services.

Before Veriforce, Forsyth was the Senior Manager, Global Marketing, at Datacert, a Houston, Texas-based provider of enterprise software and services for corporate legal departments. Acquired by Wolters Kluwer in April 2014, Datacert combined operations with TyMetrix and became ELM Solutions. Forsyth led the strategic development and execution of marketing campaigns for a portfolio of software products across North America and EMEA.

“Shayne is a highly experienced marketing leader and a valuable addition to our team for this critical part of the business. He has a clear vision for the future of marketing and knows how to successfully build world-class teams to execute on that vision. We have an incredible leadership team that is paving the way for an exciting future for DealerBuilt, our customers, and the broader automobile dealership market,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

DealerBuilt was formed in 2008 to bring to market an enterprise DMS that provides automobile dealer and dealer groups with a viable alternative to the traditional market offerings. Over the years, the company has seen increasing demand for its more modern, scalable platform and its emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a DMS platform that empowers their staff to build processes best for them and enables delivery of a consumer experience that meets the expectations of today’s tech-enabled customer.

DealerBuilt will be conducting demonstrations at booth # 971C during the 2020 NADA show in Las Vegas, NV, February 15-17. To schedule a demo visit: https://dealerbuilt.com/request-a-demo/

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful dealers and dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call (888) 808-0733 or visit https://dealerbuilt.com/

Mike Trasatti shares why building relationships within your organization is scary but vital to success.

“Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author

We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful to ignore. I believe it wholeheartedly, and our executive team has preached this in our organization since day one.

I firmly believe that it is this type of mindset that leaves some companies thriving, while many others fail, especially in our unique industry.

It’s not the technology. Plenty of companies had sound technology. But they were never able to break through and gain traction. Perhaps it’s the market timing? I doubt it, as this market always yearns for more choices.

So, is it money? I certainly doubt that. There are successful companies in this industry that have done so much with so little.

If that is the case, what makes those successful companies thrive and continue to be here?

BELIEF!

Companies that work hard to create value for their clients will succeed in ways that others cannot. You need to have such a strong belief in your product, service, and value, that nothing else matters – not salary or allusions of grandeur. 

In any business, there is no guaranteed future. The future can only be realized through the combination of leadership and staff that genuinely believe in their product and service. If you cannot convince yourself that you can help your clients, how can you create a product or service that solves their problems, let alone sell it to them?

Operating as I lay out above, allows a business to move in the direction of its leader's most potent thoughts. And that’s why every organization should have an executive scorecard.

What is an executive scorecard? It is when the top leader in an organization asks its executives to join in his or her vision to inspire them. And, in return, inspire the leader with their creativity and drive. When the organization’s executives accept that vision and are all focused on the same goal, great things happen.

However, all of this comes at a price. That price is for you to inspire others. To be great at what you do, a leader in your own right and inspire others to follow in your footsteps.

That is my challenge for you with this series of blogs. More to come!

Mike Trasatti shares how every person has a role in a business's success but harmony is only achieved if everyone works together.

Mike Trasatti shares a key piece of advice every dealership should practice in order to increase the customer experience as well as grow their organization.

Mike Trasatti weighs in with his thoughts about hiring and working with Millennials in this video blog. 

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.

Mason City Iowa, August 28, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of successful automotive industry veteran Keith Baker as Chief Revenue Officer (CRO). As CRO, he is responsible for directly influencing DealerBuilt’s continued and future growth. In addition to overseeing new business sales and marketing, he will be instrumental in improving client utilization and product strategy. 

Commenting on why he joined the DealerBuilt team, Baker stated, “I looked at many companies before joining DealerBuilt. The DMS space is extremely dysfunctional, and the majority of the negative consequences from this dysfunction fall squarely on the shoulders of the dealers. I've seen it too many times; smart, experienced, dedicated operators are stalled at best. In the worst cases, they are so tightly squeezed they are losing ground in the middle of a tremendous economic boom. They need help. They need allies. They need a company that is genuinely dealer centric. That is why I joined DealerBuilt."

Baker, an automotive industry veteran and executive sales leader with 25 years of success building and growing world-class field sales teams, is also an award-winning speaker and a peak business performance coach. Before joining DealerBuilt, he built top-producing sales and service teams in the automotive industry with leading companies including ALLDATA and Autobytel, before joining Cox Automotive in 2012. While at Cox Automotive, Baker was instrumental in the explosive growth of vAuto’s client base before moving over to his final post at Cox Automotive as the VP of Sales for DealerTrack DMS.

“I am truly excited to add Keith to our strong DealerBuilt team. He has a track record as a real 'growth innovator.’ However, with a similar passion to take care of each customer…one at a time. As our company continues its growth trajectory, the Chief Revenue Officer is a pivotal role directly influencing our future expansion. Keith will lead the charge as he takes on the responsibility for all aspects of driving revenue to the company,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

DealerBuilt was formed in 2008 to bring to market an enterprise DMS providing automobile dealer and dealer groups a viable alternative to the traditional market offerings. Over the years, it has seen increased demand for its more modern, scalable platform with an emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a consumer experience DMS (known as ceDMS) that empowers their staff to build processes best for them, encompassing a system centered around their customers.

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful Dealers and Dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile Dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call or visit (888) 808-0733 / https://dealerbuilt.com/

DealerBuilt CEO Mike Trasatti shares why dealers should take a look at their business just as an investor would.