Grapevine, Texas, February 3, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) provider for automobile dealers nationwide, today announced the appointment of Shayne Forsyth as Vice President of Marketing. DealerBuilt is a high-growth technology company providing dealers a scalable, highly flexible DMS platform that empowers delivery of a modern consumer experience. Forsyth will be responsible for leading DealerBuilt’s marketing organization, including strategy development, product marketing, communications, demand generation, and branding.

In March 2019, DealerBuilt partnered with Parker Gale to further its growth and innovation in the automotive industry. The capital investment is enabling DealerBuilt to expand its reach, create the structure necessary for continued growth and more rapidly bring to market solutions leading dealerships require. Forsyth is one of a handful of select new hires that are part of this strategy.

Forsyth, an innovative marketing leader, brings over fifteen years of experience with fast-growing business- to- business companies, ranging from start-ups to publicly traded organizations, with both domestic and global footprints.

Commenting on why he chose to join DealerBuilt, Forsyth stated, “After meeting with CEO Mike Trasatti, the executive team, and Parker Gale, I was thrilled to join DealerBuilt at a key point in the company’s evolution. With such great momentum behind the organization, I am excited to roll up my sleeves and help ensure that DealerBuilt’s innovative DMS is prioritized in the minds of automobile dealerships.”

Prior to DealerBuilt, Forsyth served as Director of Marketing Communications for Veriforce, a Texas-based company that offers integrated SaaS-based compliance software used by leading organizations to enhance workforce and community safety. Forsyth directed the company’s marketing strategy, responsible for marketing communications, product marketing, demand generation, events, and creative services. In May 2019, the company was subsequently acquired by Thoma Bravo, a leading private equity investment firm focused on software and technology-enabled services.

Before Veriforce, Forsyth was the Senior Manager, Global Marketing, at Datacert, a Houston, Texas-based provider of enterprise software and services for corporate legal departments. Acquired by Wolters Kluwer in April 2014, Datacert combined operations with TyMetrix and became ELM Solutions. Forsyth led the strategic development and execution of marketing campaigns for a portfolio of software products across North America and EMEA.

“Shayne is a highly experienced marketing leader and a valuable addition to our team for this critical part of the business. He has a clear vision for the future of marketing and knows how to successfully build world-class teams to execute on that vision. We have an incredible leadership team that is paving the way for an exciting future for DealerBuilt, our customers, and the broader automobile dealership market,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

DealerBuilt was formed in 2008 to bring to market an enterprise DMS that provides automobile dealer and dealer groups with a viable alternative to the traditional market offerings. Over the years, the company has seen increasing demand for its more modern, scalable platform and its emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a DMS platform that empowers their staff to build processes best for them and enables delivery of a consumer experience that meets the expectations of today’s tech-enabled customer.

DealerBuilt will be conducting demonstrations at booth # 971C during the 2020 NADA show in Las Vegas, NV, February 15-17. To schedule a demo visit: https://dealerbuilt.com/request-a-demo/

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful dealers and dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call (888) 808-0733 or visit https://dealerbuilt.com/

Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This integration enables dealers to seamlessly initiate electronic payment to vendors directly within the accounting module’s interface, saving significant time and money with an average savings per transaction of $13.37.

“Many dealerships today have a payables problem, with around 60 percent of all vendor payments made by check rather than electronic payment. Dealers don’t have the time or resources to resolve the problem of storing vendor bank information and keeping it updated and secure,” said Darin Horrocks, President of cPayPlus, “Using our integrated service, dealers can simplify their bill payment process and feel confident that every payment is approved and accurate. We have a solution for 100 percent of vendor payments and there’s no need for the dealer to worry about how each vendor is paid. The solution is easy to use since it follows a dealer’s normal payables process inside DealerBuilt and simply removes the check printing,” Horrocks added.

cPayPlus is a cost-free solution for dealers. There are no software or service costs, as fees are earned by sharing the rebate the solution earns for the dealership when vendors are converted to virtual credit cards. According to Horrocks, the typical dealership spends an average of $5 simply making a payment when you consider labor, material costs, postage, follow up and tracking outstanding payments. Since cPayPlus generates rebates via the virtual credit cards, dealerships end up saving the normal $5 transaction cost while also earning money, driving the total savings per transaction to a healthy average of $13.37.

DealerBuilt’s accounting module is a sophisticated accounting package developed exclusively for dealers that centralizes business operations to reduce complexity. It is highly scalable and supports multiple general ledgers under a single environment. It is successfully used by multi-company, multi-franchise groups to streamline reporting and gain improved visibility into financial performance.

With cPayPlus, DealerBuilt dealers receive invoices and simply input them into the accounting module. The dealership approves payments and decides which invoices need to be paid. Payments are then initiated, but rather than printing checks, the payment information is communicated to cPayPlus. The payment portal verifies whether each vendor already exists within its system. If not, it reaches out to the vendor to determine their preferred method of payment. Once the vendor’s payment method is designated and the funds are available, the payment is made to the vendor. There is no back and forth with vendors or paper to track, just a streamlined system to make paying bills simple. cPayPlus reduces the cost of check printing and eliminates the need to keep vendor bank information secure and up to date. It also supports two-level approval and full reconciliation.

The system is paperless, and transfers are automatic, eliminating the printing, signing and mailing of checks. cPayPlus tracks the payment to ensure funds are received and provides visibility and reporting so dealers can always see up to date information.

“DealerBuilt continues to innovate and deliver relevant solutions that meet the evolving needs of our dealer clients. This partnership enables our clients to boost productivity while reducing costs, all without ever having to leave their DMS,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

cPayPlus and DealerBuilt will be conducting demonstrations at booth # 971C during the 2020 NADA show in Las Vegas, NV, February 15-17. To schedule a demo visit: https://dealerbuilt.com/request-a-demo/

About cPayPlus:

Electronic payments have been available to businesses for over 40 years, yet most U.S. business to business payments are still made via paper. cPayPlus fast forwards progress by automating 100% of a business’ vendor payments by its next payment run, making bill payment simple. The company’s mission is to get better every day at providing payments software and services to its customers. It constantly works to deliver solutions that simplify & optimize customers’ and partners’ processes. For more information visit: https://cpayplus.com/

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful dealers and dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call (888) 808-0733 or visit  https://dealerbuilt.com

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of Jonathan Burr as Chief Information Officer (CIO). DealerBuilt is a high-growth technology company providing dealers a relevant solution that is different from traditional market offerings, and Burr will be responsible for developing and executing DealerBuilt’s overall enterprise-wide IT strategy.

Burr brings more than twenty years of technical, operations and team management experience to DealerBuilt across local, international, vendor, and outsourced operations, including serving as an industry consultant with ADP/CDK and several OEMs. His technical expertise spans across architectures, web development, analytical systems, and enterprise systems at major corporations including Cision, Ford Motor Company, General Motors, ADP/CDK, HP, AT&T, Sprint, Boeing, Accenture, and Proctor & Gamble.

“DealerBuilt continues to grow and differentiate itself in the marketplace with solutions for dealers that stand out from others and I am very excited to add someone with such a strong background as Jon to our team,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC. “His unique experience will enable us to continue to grow and innovate our technology to better serve the dealer community. His background consulting in the automotive industry with other DMS vendors and OEMs, as well as his success with similar systems in advanced industries beyond automotive, will greatly benefit our organization and our dealers. We have many exciting new developments Jon is working on that our dealers can look forward to in 2020 and beyond,” Trasatti added.

Burr's love for the automotive industry began growing up farming where he learned to repair various vehicles, and he continues to work as a part-time motorcycle mechanic. Over the past two decades, he has gained experience as a highly accomplished senior executive with a continuous and successful delivery track record of programs, projects, and operations management.

"I joined DealerBuilt as they are a stable, fast-growing company that offers dealers something different from the other offerings out there. I feel there is a huge opportunity as in the past, dealers had few options, and it has been difficult for them to gain the system flexibility they need to expand. DealerBuilt is the best example of providing dealers with the most options and flexibility. It is the solution that allows dealers to execute their vision for how their dealership should run. I am excited to be part of a team that works so closely with dealers to freely enable them to work with their data and other third parties and to integrate seamlessly with any needed interfaces. We make great efforts to help our dealers excel in the marketplace, and we are building new capabilities that drive value,” said Burr.

DealerBuilt was formed in 2008 to bring to market an enterprise DMS providing automobile dealer and dealer groups a viable alternative to the traditional market offerings. Over the years, it has seen increased demand for its more modern, scalable platform with an emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a consumer experience DMS (known as ceDMS) that empowers their staff to build processes best for them, encompassing a system centered around their customers.

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful Dealers and Dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile Dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call or visit (888) 808-0733 / https://dealerbuilt.com/

MIke Trasatti shares why dealers and their staff should go beyond simple training and aim for understanding the tools available to them. 

Mike Trasatti shares why building relationships within your organization is scary but vital to success.

Mike Trasatti shares how envisioning the future is important to your business success.

“Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author

We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful to ignore. I believe it wholeheartedly, and our executive team has preached this in our organization since day one.

I firmly believe that it is this type of mindset that leaves some companies thriving, while many others fail, especially in our unique industry.

It’s not the technology. Plenty of companies had sound technology. But they were never able to break through and gain traction. Perhaps it’s the market timing? I doubt it, as this market always yearns for more choices.

So, is it money? I certainly doubt that. There are successful companies in this industry that have done so much with so little.

If that is the case, what makes those successful companies thrive and continue to be here?

BELIEF!

Companies that work hard to create value for their clients will succeed in ways that others cannot. You need to have such a strong belief in your product, service, and value, that nothing else matters – not salary or allusions of grandeur. 

In any business, there is no guaranteed future. The future can only be realized through the combination of leadership and staff that genuinely believe in their product and service. If you cannot convince yourself that you can help your clients, how can you create a product or service that solves their problems, let alone sell it to them?

Operating as I lay out above, allows a business to move in the direction of its leader's most potent thoughts. And that’s why every organization should have an executive scorecard.

What is an executive scorecard? It is when the top leader in an organization asks its executives to join in his or her vision to inspire them. And, in return, inspire the leader with their creativity and drive. When the organization’s executives accept that vision and are all focused on the same goal, great things happen.

However, all of this comes at a price. That price is for you to inspire others. To be great at what you do, a leader in your own right and inspire others to follow in your footsteps.

That is my challenge for you with this series of blogs. More to come!

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of Brian Marshall as Chief Financial Officer (CFO). Marshall brings over a decade of experience as a strategic finance leader with a proven track record of successfully leading corporate strategy and development for high-growth companies.

Commenting on why he joined the DealerBuilt team, Marshall stated, “I saw the response from current DealerBuilt customers and how they view DealerBuilt as part of their family, fully integrated into their dealership. From my market research, I also saw a growing need and thirst from dealers for something new, better, and more innovative. In this advanced digital age, DMS technology for auto dealers should mirror the advancement of technology that is happening in all other aspects of their lives. DealerBuilt constantly invests in its product, R&D, and support. We are building something to last, not just get by. I am excited to be a part of that.”

Over the past decade, Marshall has excelled at helping companies grow by focusing on accounting and finance, corporate development, and financial planning and analysis. Before joining DealerBuilt, he worked as Vice President of Finance at NewQuest Crosswell, a commercial real estate investment company, where he led debt and equity raises for multiple financings. Before that, he founded Rising Covey Ventures, where he led the financial strategy and M&A activity for numerous organizations.

“Brian is an excellent addition to our DealerBuilt team as he has a strong track record of financial and strategic leadership with private equity-backed businesses. His background in bridging the gap between finance and operations to encourage efficient growth will be instrumental in helping DealerBuilt continue to drive sustainable long-term growth,” said Mike Trasatti, CEO, DealerBuilt/LightYear Dealer Technologies LLC.

DealerBuilt was formed in 2008 to bring to market an enterprise DMS providing automobile dealer and dealer groups a viable alternative to the traditional market offerings. Over the years, it has seen increased demand for its more modern, scalable platform with an emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space. DealerBuilt now provides hundreds of dealers with a consumer experience DMS (known as ceDMS) that empowers their staff to build processes best for them, encompassing a system centered around their customers.

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful Dealers and Dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile Dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call or visit (888) 808-0733 / https://dealerbuilt.com/

Mike Trasatti shares why video blogs are an important asset. 

Mike Trasatti shares how every person has a role in a business's success but harmony is only achieved if everyone works together.