Equity Marketing Plus

The PreOwned Connect Database Marketing Program strategically matches past database customers that purchased at least 24 months ago and Service customers that never purchased and creates specific offers by vehicle type and presents 3 monthly offers that are relevant to them based on what they are driving today. Monthly success ranges from 15-30 sales this group each month and the target group is an average of 1500-3500 pcs.

The ActiveConnect Program is a Active Service Customer reminder program that uses a strategic logic stream sending emails first then mail to non responders. Program focuses on reducing the marketing expense without compromising the profit potential from each customer.

On average over 30% of the DMS customers No Longer Own their vehicle. ConsumerCleanse is the industry's 1st database standard to come out this decade. Using a proprietary logic and database array, ConsumerCleanse will research and identify those customers who no longer own the vehicles in the DMS.

The NewVehicleConnect program builds structured proposals for existing customers that are in their trade cycle. As part of the ConsumerConnect Marketing Suite it brings the customer and dealer together by giving the customer the information they want on a relevant vehicle & payment similar to what they had in their last purchase. This program is a proven paradigm shift for both dealer and customer as it recalculates and resends a new proposition quote to the customer each month. Repeated Success. 34 months of consistent success has proven the dealership will sell over 1% of this group each month. The average dealer spends less then $2500 per month. Average cost of less than $100 Per Vehicle Retailed. http://www.bdogm.com

Taking time to send referrals quarterly to people you sold vehicles to, as well as real birthday, anniversary cards and F&I Follow ups are generally handled well by the powerful CRMs out there.