Woah! Facebook! Mark Zuckerberg!

In all seriousness, though, the social media platform has become super popular and a huge number of people use it. So why not take this nifty tool and use it to your advantage? A lot of companies and advertisers have already taken to the social media platform like ducks to virtual water, and you can too.

Still need convincing to make the move? Here are five important (and compelling) stats to encourage you to get started.

1. Facebook is the most used social media platform among all age groups: according to an Edison Research report, some 64 percent of people use Facebook. To get even more specific, Pew Research Centre found that 79 percent of Americans use Facebook; and if you count everyone, even those who don’t use the Internet, a whopping 68 percent of all adults are on Facebook. Not a bad demographic, huh?

2. When it comes to social logins, Facebook takes the cake: a report by AdvertisingAge found that the social media platform accounts for over 80 percent of those logins.

3. Your social media manner matters more than you think (five points for alliteration to me, woohoo): 71 percent of consumers who’ve had a positive experience with a brand’s social media are likely to recommend it to others. If used effectively, Facebook can increase your brand engagement and bring in new customers, as well as retain current ones.

4. Think “likes” matter? Well, they do, but not as much as you probably think. According to Brandwatch, 96 percent of people discussing brands online don’t follow the brands’ owned profiles. You need to step out of your comfort zone and off your own page to monitor these “unbranded” conversations if you want to gain insights and manage your brand’s health.

5. Just like location matters when it comes to realty, time matters when it comes to posting. For your posts to get maximum visibility, the best times to make posts on Facebook are 3:00 pm on Wednesdays, 1:00-4:00 pm on Thursdays and Fridays, and 12:00-1:00 pm on Saturdays and Sundays (hint: engagement is 18 percent higher on Thursdays and Fridays).

So what are you waiting for? Take advantage of the widespread social media craze and get going!