Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to leverage the luck of the leprechaun to promote your dealership and drive more traffic and revenue your way. Here are three ideas to get lucky with St. Patrick’s Day.

Make Customers Green with Envy
St. Patrick’s Day presents a great opportunity to promote your newest lineup. If one of your models has a new body style or enhanced features, think about promoting this content to individuals who own an older model. If they are model loyal (recent studies suggest this is occurring more often), then these customers will become green with envy and want to upgrade to the newest vehicle edition.

Sponsor a Local Event
In a lot of communities around the country, St. Patrick’s Day is a celebrated event with parades, parties, and even festivals. Think about sponsoring one of these St. Patrick’s Day events around your local town to bring attention to your dealership. Depending on your level of interest and involvement, you may even want to participate in the parade by decking out the hottest vehicle in your lineup with St. Patrick’s Day flare. How little or much you get involved is completely up to you.

Encourage Customers to Get in the Spirit
One thing Americans love about the St. Patrick’s Day holiday is the opportunity to show their Irish spirit. And what better way for your dealership to get involved than hosting a St. Patrick’s Day contest? You could make the contest completely digital by hosting it on social media and asking people to post their best St. Patty’s Day outfit and then reward the pic that gets the most likes. If you’re feeling up to it, you could offer savings to anyone who comes to your dealership wearing green. Whatever you decide, encourage customers to show their St. Patrick’s Day spirit and rewarding them with a contest is a fun way to raise brand awareness for your dealership.

Get ready, because St. Patrick’s Day will be here before you know it and you don’t want to miss this opportunity to connect with customers and drive more traffic and revenue to your store. That’s right, get lucky this year with St. Patrick’s Day.

Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to leverage the luck of the leprechaun to promote your dealership and drive more traffic and revenue your way. Here are three ideas to get lucky with St. Patrick’s Day.

Make Customers Green with Envy
St. Patrick’s Day presents a great opportunity to promote your newest lineup. If one of your models has a new body style or enhanced features, think about promoting this content to individuals who own an older model. If they are model loyal (recent studies suggest this is occurring more often), then these customers will become green with envy and want to upgrade to the newest vehicle edition.

Sponsor a Local Event
In a lot of communities around the country, St. Patrick’s Day is a celebrated event with parades, parties, and even festivals. Think about sponsoring one of these St. Patrick’s Day events around your local town to bring attention to your dealership. Depending on your level of interest and involvement, you may even want to participate in the parade by decking out the hottest vehicle in your lineup with St. Patrick’s Day flare. How little or much you get involved is completely up to you.

Encourage Customers to Get in the Spirit
One thing Americans love about the St. Patrick’s Day holiday is the opportunity to show their Irish spirit. And what better way for your dealership to get involved than hosting a St. Patrick’s Day contest? You could make the contest completely digital by hosting it on social media and asking people to post their best St. Patty’s Day outfit and then reward the pic that gets the most likes. If you’re feeling up to it, you could offer savings to anyone who comes to your dealership wearing green. Whatever you decide, encourage customers to show their St. Patrick’s Day spirit and rewarding them with a contest is a fun way to raise brand awareness for your dealership.

Get ready, because St. Patrick’s Day will be here before you know it and you don’t want to miss this opportunity to connect with customers and drive more traffic and revenue to your store. That’s right, get lucky this year with St. Patrick’s Day.

If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. Patrick’s Day or March Madness, but very few marketers use Daylight Saving Time as an opportunity to connect with and reach current customers. So, check out these three ways you can leverage the time change to get lucky and drive additional traffic and revenue to your store.

Offer Something Extra
Although Daylight Saving Time is not a holiday, you could take the opportunity to offer a little something extra to customers. Think about having breakfast and coffee throughout the week to help your customers get used to their early morning routines. The offering doesn’t have to be something that will break the bank, but if you play into the earlier morning wake-up, you’re sure to draw some attention from customers.

Create a Happy Hour
Now I know what you’re thinking. “We are a car dealership, not a restaurant or bar!” Very good point. But, I’m not referring to an alcoholic drink happy hour; what I’m referring to is a happy hour where you offer $500 off a pre-owned vehicle during the hours of 3 p.m. – 7 p.m. Or, maybe a discounted oil change during specific happy hour times. Be sure to target slower times in your day when offering your happy hour savings and properly staff to handle increased volume.

Send Time Change Reminders
If you can’t pull any marketing together for the upcoming time change, think about simply sending reminders to customers. You can leverage email, voice messaging, or even social media to get your message out to customers. A simple, helpful, friendly Daylight Saving reminder will be appreciated by your customers.

The Daylight Saving time change is right around the corner, so if you plan to leverage it in your March marketing to get lucky and drive additional traffic and revenue, now is the time to get started.

If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. Patrick’s Day or March Madness, but very few marketers use Daylight Saving Time as an opportunity to connect with and reach current customers. So, check out these three ways you can leverage the time change to get lucky and drive additional traffic and revenue to your store.

Offer Something Extra
Although Daylight Saving Time is not a holiday, you could take the opportunity to offer a little something extra to customers. Think about having breakfast and coffee throughout the week to help your customers get used to their early morning routines. The offering doesn’t have to be something that will break the bank, but if you play into the earlier morning wake-up, you’re sure to draw some attention from customers.

Create a Happy Hour
Now I know what you’re thinking. “We are a car dealership, not a restaurant or bar!” Very good point. But, I’m not referring to an alcoholic drink happy hour; what I’m referring to is a happy hour where you offer $500 off a pre-owned vehicle during the hours of 3 p.m. – 7 p.m. Or, maybe a discounted oil change during specific happy hour times. Be sure to target slower times in your day when offering your happy hour savings and properly staff to handle increased volume.

Send Time Change Reminders
If you can’t pull any marketing together for the upcoming time change, think about simply sending reminders to customers. You can leverage email, voice messaging, or even social media to get your message out to customers. A simple, helpful, friendly Daylight Saving reminder will be appreciated by your customers.

The Daylight Saving time change is right around the corner, so if you plan to leverage it in your March marketing to get lucky and drive additional traffic and revenue, now is the time to get started.

Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target you with specific ads on other websites? Some marketers have gotten so sophisticated that they’ll even serve you ads based off of the specific item you were looking at on their website. Today, we’ll explore the world of tracking pixels and how you can begin using them in your Facebook advertising strategy.

What is a Facebook tracking pixel?
First let’s start by discussing what a tracking pixel is. In its simplest form, it is a snippet of code that is embedded into specific pages on your website. If you have a website master or company who manages your website, they will be able to help you embed the code.

Facebook’s Pixel is used to retarget users on Facebook who have visited your site. This pixel allows you to track the Facebook user IDs of individuals who come to your website, then build a custom audience and retarget them with appropriate ads. Since you are targeting an audience that has already been to your website, you have a higher likelihood of converting them to purchase.

How are Facebook tracking pixels created and installed?
The process to create a tracking pixel is very easy; Facebook has made sure that any marketer can do it, even if they aren’t tech savvy. All you’ll have to do is go to your Ads Manager page, within Facebook, and create a custom audience that collects data from your website traffic. Be sure that when you name your custom audience, you make it easily distinguishable so you know at a glance what it is.

Once you’ve selected your custom audience, all you’ll need to do is copy and paste the pixel code onto the pages of your website that you want to track. Again, your website provider should be able to help you install the code onto your website to ensure it gets placed in the head tag (don’t worry, they’ll know what that means). Once the pixel code is placed on your website, return to your Ads Manager to monitor that it is collecting data and working properly.

Once you’ve got your Facebook Pixel up and working, think about setting up a lookalike audience. This is also pretty easy to do and takes your website visitors’ attributes and determines other individuals on Facebook who have the same or similar attributes. This expands your pool of relevant audiences that you can market to on Facebook.

Now what?
You’ve taken the time to setup a custom audience, copied the tracking pixel to your website, and have started collecting data; now what? Great question! It’s time to set up Facebook ads that use the data from your tracking pixel. If you have never created a Facebook ad, you’re in luck. They make it very easy to do with their setup wizard. Simply choose the objective for your Facebook ad and fill in the necessary information. Next, when choosing your ad set, be sure to select the custom audience that you set up that collects Facebook user IDs from their activity on your website. Here you will also set the daily budget and schedule for your ad. Lastly, create your advertisement to retarget your website visitors through their Facebook news feed. When setting up your Facebook ads, there a couple of things you will want to remember.

1. Make the ad look as close to your website as possible, that way you can leverage brand recognition to drive your message.
2. Make the content of your ad enticing so the user will click on it and engage.
3. Make your ad visually appealing and use more imagery than text to stand out from the sea of advertisers. (Facebook has a 20% text rule, so make sure your ad has 20% text or less, or your ad will be rejected.)
4. Leverage Facebook’s carousel ads to show multiple products in your lineup to further entice users to click and learn more.

If you’re looking for a way to spend less advertising dollars, but get more return, look no further. Facebook’s Pixel is a great way to retarget individuals who have recently visited your website, already know your brand, and, therefore, more likely to convert to a sale. Plus, you can extend the reach of your advertisements and gain further brand recognition, by setting up lookalike audiences and delivering relevant advertisements to these individuals.

Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target you with specific ads on other websites? Some marketers have gotten so sophisticated that they’ll even serve you ads based off of the specific item you were looking at on their website. Today, we’ll explore the world of tracking pixels and how you can begin using them in your Facebook advertising strategy.

What is a Facebook tracking pixel?
First let’s start by discussing what a tracking pixel is. In its simplest form, it is a snippet of code that is embedded into specific pages on your website. If you have a website master or company who manages your website, they will be able to help you embed the code.

Facebook’s Pixel is used to retarget users on Facebook who have visited your site. This pixel allows you to track the Facebook user IDs of individuals who come to your website, then build a custom audience and retarget them with appropriate ads. Since you are targeting an audience that has already been to your website, you have a higher likelihood of converting them to purchase.

How are Facebook tracking pixels created and installed?
The process to create a tracking pixel is very easy; Facebook has made sure that any marketer can do it, even if they aren’t tech savvy. All you’ll have to do is go to your Ads Manager page, within Facebook, and create a custom audience that collects data from your website traffic. Be sure that when you name your custom audience, you make it easily distinguishable so you know at a glance what it is.

Once you’ve selected your custom audience, all you’ll need to do is copy and paste the pixel code onto the pages of your website that you want to track. Again, your website provider should be able to help you install the code onto your website to ensure it gets placed in the head tag (don’t worry, they’ll know what that means). Once the pixel code is placed on your website, return to your Ads Manager to monitor that it is collecting data and working properly.

Once you’ve got your Facebook Pixel up and working, think about setting up a lookalike audience. This is also pretty easy to do and takes your website visitors’ attributes and determines other individuals on Facebook who have the same or similar attributes. This expands your pool of relevant audiences that you can market to on Facebook.

Now what?
You’ve taken the time to setup a custom audience, copied the tracking pixel to your website, and have started collecting data; now what? Great question! It’s time to set up Facebook ads that use the data from your tracking pixel. If you have never created a Facebook ad, you’re in luck. They make it very easy to do with their setup wizard. Simply choose the objective for your Facebook ad and fill in the necessary information. Next, when choosing your ad set, be sure to select the custom audience that you set up that collects Facebook user IDs from their activity on your website. Here you will also set the daily budget and schedule for your ad. Lastly, create your advertisement to retarget your website visitors through their Facebook news feed. When setting up your Facebook ads, there a couple of things you will want to remember.

1. Make the ad look as close to your website as possible, that way you can leverage brand recognition to drive your message.
2. Make the content of your ad enticing so the user will click on it and engage.
3. Make your ad visually appealing and use more imagery than text to stand out from the sea of advertisers. (Facebook has a 20% text rule, so make sure your ad has 20% text or less, or your ad will be rejected.)
4. Leverage Facebook’s carousel ads to show multiple products in your lineup to further entice users to click and learn more.

If you’re looking for a way to spend less advertising dollars, but get more return, look no further. Facebook’s Pixel is a great way to retarget individuals who have recently visited your website, already know your brand, and, therefore, more likely to convert to a sale. Plus, you can extend the reach of your advertisements and gain further brand recognition, by setting up lookalike audiences and delivering relevant advertisements to these individuals.

2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty.

Share Gift Certificates
A great way to show love to customers is by utilizing the extra day to pass on savings. Think about utilizing gift certificates for your dealership and giving them to your most loyal customers. The gift certificates can be in a digital format or dropped into an email campaign to make distribution easy. Gift certificates are a great way to give back to customers for being good patrons.

Get Creative
Another great way to promote leap day and capitalize on the extra day is by getting creative. Think about offering special incentives for purchases made on leap day. For example, you could offer an extended 4-year warranty plan for all vehicles purchased on February 29^th. Or, you could offer four free car washes with every vehicle serviced on February 29^th. Leveraging strategies like these, are a great way to stimulate end-of-the-month sales and service opportunities and keep customers coming back to you.

Offer a Unique Angle
Since leap year only happens once every four years, it presents the perfect opportunity to get outside the box and utilize a marketing hook or unique angle that you wouldn’t typically use. Think about a way you could use the leap year mentality to drive sales and service. What if you offered something totally outrageous on leap day, like two vehicles for the price of one, or free service for the year to anyone who services on leap day. Whatever you do, be sure that it is something that will work for your dealership and that you can continue to offer it every four years. You’ll also want to mainly target current loyal customers to build rapport and increase future return on your campaign.

If you’re thinking about leveraging one of these leap day marketing opportunities to bring additional traffic and revenue to your dealership, now is the time to get started. Remember if done properly, you can reap the rewards of not only increased sales and service opportunities, but you could also gain additional loyalty by showing love to customers.

2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty.

Share Gift Certificates
A great way to show love to customers is by utilizing the extra day to pass on savings. Think about utilizing gift certificates for your dealership and giving them to your most loyal customers. The gift certificates can be in a digital format or dropped into an email campaign to make distribution easy. Gift certificates are a great way to give back to customers for being good patrons.

Get Creative
Another great way to promote leap day and capitalize on the extra day is by getting creative. Think about offering special incentives for purchases made on leap day. For example, you could offer an extended 4-year warranty plan for all vehicles purchased on February 29^th. Or, you could offer four free car washes with every vehicle serviced on February 29^th. Leveraging strategies like these, are a great way to stimulate end-of-the-month sales and service opportunities and keep customers coming back to you.

Offer a Unique Angle
Since leap year only happens once every four years, it presents the perfect opportunity to get outside the box and utilize a marketing hook or unique angle that you wouldn’t typically use. Think about a way you could use the leap year mentality to drive sales and service. What if you offered something totally outrageous on leap day, like two vehicles for the price of one, or free service for the year to anyone who services on leap day. Whatever you do, be sure that it is something that will work for your dealership and that you can continue to offer it every four years. You’ll also want to mainly target current loyal customers to build rapport and increase future return on your campaign.

If you’re thinking about leveraging one of these leap day marketing opportunities to bring additional traffic and revenue to your dealership, now is the time to get started. Remember if done properly, you can reap the rewards of not only increased sales and service opportunities, but you could also gain additional loyalty by showing love to customers.

Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty.

Make Your Dealership Personal
Has anyone ever told you that it’s the little things that count? When building customer loyalty, it is absolutely true. Find ways to motivate your employees to make every interaction with customers personal, from how they approach a new customer on the lot to greeting a customer driving into your service drive, from spending time explaining a specific service to a customer to having fresh coffee in your waiting lounge. Each time there is an opportunity for your dealership to make a positive impression on a customer, encourage them to do so. It will go a long way in building loyalty.

Listen to Your Customers
The truth is your customers already know everything that is wrong with your dealership and the customer experience that your staff is providing - all you need to do is listen to their advice. Think about putting a comment box in your service waiting lounge or surveying customers after a purchase or service to see if your team meets their expectation. Be sure that if you ask customers to take time out of their busy day to provide you valuable feedback about your business that you listen to what they have to say and make adjustments accordingly.

Say Thank You to Customers
This idea is truly the simplest of them all. Often times businesses forget that patrons have other options of companies with whom they could do business. Because of this, a little thank you can go a long way in building customer loyalty. Think about sending a simple thank you message each time a customer services their vehicle at your dealership.

This February show some love to customers and your dealership will be rewarded with additional loyalty.

Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty.

Make Your Dealership Personal
Has anyone ever told you that it’s the little things that count? When building customer loyalty, it is absolutely true. Find ways to motivate your employees to make every interaction with customers personal, from how they approach a new customer on the lot to greeting a customer driving into your service drive, from spending time explaining a specific service to a customer to having fresh coffee in your waiting lounge. Each time there is an opportunity for your dealership to make a positive impression on a customer, encourage them to do so. It will go a long way in building loyalty.

Listen to Your Customers
The truth is your customers already know everything that is wrong with your dealership and the customer experience that your staff is providing - all you need to do is listen to their advice. Think about putting a comment box in your service waiting lounge or surveying customers after a purchase or service to see if your team meets their expectation. Be sure that if you ask customers to take time out of their busy day to provide you valuable feedback about your business that you listen to what they have to say and make adjustments accordingly.

Say Thank You to Customers
This idea is truly the simplest of them all. Often times businesses forget that patrons have other options of companies with whom they could do business. Because of this, a little thank you can go a long way in building customer loyalty. Think about sending a simple thank you message each time a customer services their vehicle at your dealership.

This February show some love to customers and your dealership will be rewarded with additional loyalty.