We had the pleasure to speak with Dale Pollak for the latest episode of the Dealers Compressed podcast. As expected, he had numerous insights on the state of the automotive industry, customer experience, addressing compressed margins, and much more.

All automotive specific points aside, it was touching to hear Dale's "why". When asked what he wanted his legacy to be in the industry, the answer is something I think we can all identify with. It doesn't come from a success or financial position, it comes from the heart.

In an era where we're all asking "how do I make more money?", it's important to remember to ask "how does this fit my customer?"

We all want to make more money. Even if we aren't money-driven people, we recognize the necessity of money in facilitating opportunity and growth. But we have to remember that there's no "get rich quick" solution or "magic" tool that will net us long-term solutions to making more money.

The reality is, making more money comes with pivoting our business back to our "why". Focusing on your position in the community and how you fit in to the community you serve will position your dealership for long-term growth and success.

What do you want your legacy to be?