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Patrick Bergemann

Patrick Bergemann Marketing and Media

Patrick Bergemann Blog Posts

Carvana Calls Out Dealers

Carvana Calls Out Dealers

Who's seen Carvana's newest ad? I can already predict the responses. They're directly communicating to the feelings stress in shopping with …

IGTV: Where Do You Fit In?

IGTV: Where Do You Fit In?

So video is going vertical and everyone has thoughts about it. But once you get past your own thoughts, let's take a minute to seriously think about th…

A Conversation with Dale Pollak: Leaving a Legacy for the Industry

A Conversation with Dale Pollak: Leaving a Legacy for the Industry

We had the pleasure to speak with Dale Pollak for the latest episode of the Dealers Compressed podcast. As expected, he had numerous insights on the state …

Kodak. Blockbuster. Toys'R'Us. Dealers?

Kodak. Blockbuster. Toys'R'Us. Dealers?

Three household names. Three brands with opportunities to innovate. Three bankruptcy filings. It might not be common knowledge, but Kodak actually inven…

Better Used Inventory Management Can Start Today!

Better Used Inventory Management Can Start Today!

It's evident that a level of change is needed in the dealership model. We've discussed hiring better, branding better, and countless other things t…

The Future of Automotive Sales

The Future of Automotive Sales

When I first joined the DrivingSales community, I posted about how the dealership model could become obsolete thanks to Amazon. Everyone pushed back saying…

Taking Care of Your Biggest Investment

Taking Care of Your Biggest Investment

  No, it isn't your inventory. It's your people. Turnover rates in the automotive industry are atrocious. Our founder recently …

Is The Juice Worth The Squeeze?

Is The Juice Worth The Squeeze?

  Time is an often overlooked, and costly, asset in business operations. A company will often try to save a few bucks by bringing a service in …

Will Dealers Become Obsolete Thanks To Amazon?

Will Dealers Become Obsolete Thanks To Amazon?

  Do you feel like you're struggling to keep up with the changes in the industry? Advancements in technology and changes in consumer cultur…

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