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Paul Moran

Paul Moran CEO

Paul Moran Blog Posts

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous ba…

Bad Credit? Time to Roll out the Red Carpet

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. An…

Herd Your Way to More Sales

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large gro…

Gorillas, Balloons and Wavy Tube Men. Oh My!

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, g…

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dea…

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience wit…

What “Star Wars: The Force Awakens” Can Teach Us about Marketing

What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure t…

The Easiest Path to Social Media Exposure & Sales

The Easiest Path to Social Media Exposure & Sales

If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates…

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, howe…

Believe It Or Not, Consumers Want To See Your Ads

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely…

The Social Media Matrix: Do You Know Who Your Fans Are?

The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who und…

Is The Decline In Facebook Page Reach Actually A Good Thing?

Is The Decline In Facebook Page Reach Actually A Good Thing?

Twitter’s Impact on Car Buyers

Twitter’s Impact on Car Buyers

Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalo…

Now You Know Where Your Customers Are

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or…

Transforming Angry Customers into Satisfied Ones

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions,…

Goldfish Have Longer Attention Spans Than We Do

Goldfish Have Longer Attention Spans Than We Do

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess i…

Leverage Your Biggest Brand Advocates to Increase Sales

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums fr…

Should Dealers Embrace Personal Branding – Or Control It?

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own…

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