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Pete MacInnis

Pete MacInnis Founder and CEO

Pete MacInnis Blog Posts

What is digital retailing and why should you care about it?

What is digital retailing and why should you care about it?

That seems like a pretty easy question. After all, digital retailing has been trending for more than 2 years and is being touted as the next obvious st…

Are dealership vendors getting in the way of an improved car buying process?

Are dealership vendors getting in the way of an improved car buying process?

It dawned on me the other day that there sure are a lot of people telling dealers what to do. In fact, it’s pretty much the same message all the t…

New Report: Auto Dealers Consider Themselves Progressive/Willing to Adopt Digital Retailing..

New Report: Auto Dealers Consider Themselves Progressive/Willing to Adopt Digital Retailing..

New Report: Auto Dealers Consider Themselves Progressive/Willing to Adopt Digital Retailing, But Actual Digital Adoption Lags eLEND Solutions Digit…

Make more customers happy: 3 easy ways mobile tech can boost CSI

Make more customers happy: 3 easy ways mobile tech can boost CSI

There are few absolutes when it comes to the business of selling cars — which is a little amazing, right? Most dealerships work hard to …

Incremental changes can bring a mini revolution

Incremental changes can bring a mini revolution

Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical v…

Not Using Mobile to Sell F&I is Like Watching a Black and White TV

Not Using Mobile to Sell F&I is Like Watching a Black and White TV

Next month, Apple is going to do something extraordinary: They will debut the new Apple iPhone 8, along with an assortment of new devices. And while most t…

The dealership sales and finance process has been built by dealers for dealers. Part 2

The dealership sales and finance process has been built by dealers for dealers. Part 2

A couple month’s ago, I posted a blog that got the DrivingSales community talking about how financing and the entire, old-school, 4 square process could …

The dealership sales and finance process has been built by dealers for dealers. Not consumers.

The dealership sales and finance process has been built by dealers for dealers. Not consumers.

There’s got to be a better way to sell a car. Everyone seems to think so.  In our recent dealer survey, 8 in 10 dealers agreed the time it takes to buy …

A Post Dealer Reserve World: What Would the Sales Process Really Look Like?

A Post Dealer Reserve World: What Would the Sales Process Really Look Like?

The auto retailing world is currently consumed by the CFPB’s threats to unleash new regulations aimed at curbing potential discriminatory lending pract…

ID Thieves’ Technology Is WAY Out in Front Of Most Dealerships

ID Thieves’ Technology Is WAY Out in Front Of Most Dealerships

The old photocopying, barcode-scanning and verification calling is powerless against the fake ID epidemic   ID theft is a raging American epidemic…

Consumers Have Spoken, But Dealers Still Lag with Mobile-Friendly Credit Apps

Consumers Have Spoken, But Dealers Still Lag with Mobile-Friendly Credit Apps

Gone are the days when smartphones were reserved for suit wearing, globe-trotting, business executives. The mobile wave isn’t at a tipping-point, it…

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