Pete MacInnis

Company: eLEND Solutions

Pete MacInnis

eLEND Solutions

Nov 11, 2017

Are dealership vendors getting in the way of an improved car buying process?

It dawned on me the other day that there sure are a lot of people telling dealers what to do.

In fact, it’s pretty much the same message all the time: Get more efficient! Speed up the sales process! Car buyers don’t want to go through a 3-hour ordeal just to buy a car! Make them wait and your CSI will crash!

Or how about this expectation: People want an Amazon or Apple buying experience when buying a car.

The point is pretty much the same: Car buyers want a simplified process that they are more familiar with. They want to spend less time at the dealership. They want to accomplish more upfront before ever stepping into the store. They expect that if much of the transaction can be completed prior to their visit to the dealership, their time at the showroom will be reduced.

Not surprisingly, according to a Cox Automotive study, less than 1% of consumers like the sales process as it is today.

This is something dealers know all too well. Why? Customers tell them every day.

Dealership teams aren’t oblivious to the fact that a change is needed. In fact, we fielded a survey just recently that found that 90% of dealers want an under 2-hour sales process. Of course, wanting and doing are two different things: only 47% of dealers reported they were able to achieve under 2-hour transactions.

It takes time, cooperation, and commitment to evolve from the “old way” to a process that leverages technologies and a ‘customer first’ experience. Progress is being made, CSI is improving, but it takes time.  CLICK HERE TO READ ON

Pete MacInnis

eLEND Solutions

Founder and CEO

1693

No Comments

Recommended Posts

Audi Queens

Audi Queens is your trusted Audi dealer in Queens, NY, offering new Audi vehicles, Audi used cars, Audi SUV lease options, and Audi Q3 certified pre-owned models. Explore our full inventory and experience premium performance and service. More …

Audi Queens

Audi Queens

19
6 days ago

Frank Leta Honda

Frank Leta Honda, a leading Honda dealership in St. Louis, MO, offers a wide array of new and used Honda cars, crossovers, SUVs, vans, and trucks, all with Lifetime Warranties. Our selection includes the latest Honda models and quality pre-owned …

Frank Leta Honda

Frank Leta Honda

20
Last Week

INFINITI of Smithtown

INFINITI of Smithtown is your trusted Infiniti dealer in Smithtown, NY, offering a wide selection of new Infiniti for sale and quality used Infiniti for sale. Visit our Infiniti service center for expert maintenance and repairs, and explore the l…

INFINITI of Smithtown

INFINITI of Smithtown

41
May 27th

Bass Mazda

Visit Bass Mazda for a wide selection of vehicles, including the new 2024 Mazda and the Mazda SUV 2024 models. Explore our certified pre-owned Mazda options for quality assurance, or take advantage of our Mazda military discount. As a new and use…

Bass Mazda

Bass Mazda

79
May 16th

Montrose Ford

Montrose Ford is a Ford dealership in Akron, OH, serving nearby counties and areas. We offer an extensive inventory of new Ford cars for sale, used Ford cars for sale, and Ford electric vehicles to suit various lifestyles and budgets. As a reputa…

Montrose Ford

Montrose Ford

45
May 14th