Pete MacInnis

Company: eLEND Solutions

Pete MacInnis

eLEND Solutions

Sep 9, 2017

Not Using Mobile to Sell F&I is Like Watching a Black and White TV

Next month, Apple is going to do something extraordinary: They will debut the new Apple iPhone 8, along with an assortment of new devices. And while most things in the Apple world are treated with trumpets and red carpets, this time the rumors and leaks indicate that it’s a special moment: The “8” represents a distinct design departure from the existing iPhone. According to Forbes.com, it’s slightly larger than the 7, but smaller than the iPhone 7 Plus, and features a screen that goes edge-to-edge.

So the world will be watching. And that, to me, is the extraordinary part. The idea that Apple can release a phone to worldwide acclaim, and thousands upon thousands of pre-orders…it shows how absolutely critical mobile devices have become, and how we use them for everything we do. In fact, one could say we’re pretty dependent on our devices, on a daily basis. I know mine serves as an alarm, a planner, for social networking…I even use it for phone calls occasionally!

But you know all that. And if you don’t – just think a moment about how you use mobile tech. Are you reading this post on a tablet or smartphone right now? Probably.

CLICK HERE TO READ MORE.

Pete MacInnis

eLEND Solutions

Founder and CEO

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