That seems like a pretty easy question. After all, digital retailing has been trending for more than 2 years and is being touted as the next obvious step to bring your dealership more in line with consumer expectations.

It’s all about giving consumers the online tools they need to accelerate intent to then move themselves down the funnel, as well as ensuring online tools are fully integrated and aligned with your showroom sales process.

Digital opportunity

You get digital opportunity. You understand the value, and you see the opportunity for your dealership. But what does it really mean? And how can you make it work?

To best implement digital retailing technologies into your sales and F&I workflow – online and in-store – you really need to have a clear understanding of what it is and how it can fit into your current sales process.

At eLend, we were curious to see how dealers are approaching digital retailing and recently took the pulse of dealers about this very topic.

Our survey garnered some surprising results... Click here to read on.